In today’s world of marketing, social media is not a luxury but a necessity.
So, what makes social media marketing so important?
One major factor is the number of people using it.
The total user base for social media networks almost tripled in the last decade, jumping from 970 million in 2010 to 3.81 billion in 2020.
Considering the significance of social media, 97% of marketers are now using social channels for leads and building their brands.
There are multitudes of social media sites offering marketers a unique way to target people. As per research conducted by the Pew Research center, here is the percentage of people actively using social media platforms.
What’s unique about these social media sites, is that each one of these sites has different engagement groups that can be categorized by factors like age, gender, profession, and more.
Let’s dig into the benefits of using social media marketing as well as how to use it more effectively.
Table of Contents
Benefits of Social Media Marketing for Business
Although social media marketing is crucial for business promotion, many brands and companies are still unaware of its benefits.
Hence for businesses in that boat, we have curated this blog exhibiting major benefits of social media marketing for business.
Direct referral traffic to your site
You can easily direct your audience from your social media profiles to your websites with the help of social media posts and ads.
You can also grab users’ attention by taking part in Twitter chats by engaging with the audience and showing them your expertise. Then invite them to your website(s) to learn more.
However, you do not have to be too promotional, adding value to your chat would be enough; make sure your business or personal profile includes your website’s link.
Create unlimited organic content
One of the prime reasons marketers opt for social media marketing is because it allows them to post organic content for free.
Your company can get valuable leads through organic content, including photos, videos, and more depending on which social network you choose.
There is no criteria for how much you can share in most cases, but you’ll want to make sure the content you do create is targeted to ensure it has an impact.
Targeting and reaching a large audience through paid advertising
Paid social media advertising is the other aspect of social media marketing which allows brands to reach a vast audience.
Using social ads, brands can target a particular group based on their age, gender, location, and more.
Social media advertising capabilities differ per the platform you choose. Paid advertising offers you the chance to connect with potential clients that have not discovered your business yet and to get more info in front of those who have and remind them to come back for more.
Gaining higher conversion rates
Generating high traffic is excellent, but what’s better than converting that traffic into conversions.
The higher the conversion rate, the more successful your company will be.
Here are some of the best ways to achieve a high conversion rate through social media.
- Add calls to action
- Create contests
- Execute aid Ads
- Partner with influencers
Improving customer experience with demographic information
Social networks store data from your audience in real-time.
You can examine such information and use it to make informed decisions for your business.
It is very easy to obtain this information on social media; almost every social platform provides users with analytics for business account holders.
This includes demographic information of your followers and people visiting your page, such as their age, gender, location, language preference. It also includes insights into what content is working the best, allowing you to recreate such efforts.
These insights will help you to create tailored social media strategies and improve customer services.
Brand’s reputation management
The number of people actively using social media sites is pretty huge. Hence there is a chance people are looking for you and may find you on social media, even if they aren’t finding you on your website.
You and your team should be quick-witted to post brand content in a way that’s consistent with your other marketing materials. Doing this, however, comes with interaction, which can sometimes be negative.
Think about things like showcasing a positive image as well as responding to negative comments in a positive way. This can create an even more positive image in the eyes of your followers.
Keep an eye on the competition
Social sites can help keep marketers and brands updated on the latest marketing tactics, as well as tactics competitors are applying to their own marketing.
Acquiring competitors’ information is crucial as there is so much to learn from it. You can discover effective ways of social media marketing and improve brand image online.
Look at what your competitors are doing and review what’s working and what’s not. Then learn from your findings and apply to your own marketing.
Improved content promotion
Social media sites bring great opportunities for content providers.
You can use social channels to showcase content from your website and other places to your audience by highlighting relevant info with which they’ll want to engage.
It is a great way to prove your expertise to new users and draw their attention to your work.
One of such example is Adobe, the company shows all its research, including videos and graphics, using LinkedIn sponsored content.
Hubspot is another great example, sharing all kinds of useful content, much of which is on landing pages which allows the company to collect leads.
Effective methods for content sourcing
Let’s dig into how you can source content for your social media channels.
Prior to content promotion, it’s vital for you to create informative and newsworthy content for your audience.
Although there are multiple sources for content creation, with social media content sources, you can build or shape powerful content.
You should source your own content as well as external content to ensure you have a nice mix and show you are engaged in your industry.
Gain insights for creating content
- Source ideas for new content by asking your social media followers what they prefer or like.
- You can also take part in social listening, which means analyzing conversation around any particular topic.
- Source user-generated content by inviting users in a contest or using hashtags.
Drive high traffic by gaining Topical Authority
Establishing your brand as a topical authority means to get recognition for your content on online platforms.
The more relevant your posts are on social media, the more authority your brand will gain on search engines for a particular subject. In simple words, the more authoritative your page is the more traffic it will have.
This information makes it very clear that incorporating social media marketing for businesses is of utmost priority, especially for online businesses.
So, what are you waiting for? Create your business account now, and experience business growth!
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- 10 Advantages of Social Media Marketing for Your Business - December 5, 2020