10 Compelling Reasons Why You Should Hire a Digital Marketing Agency

digital marketing

Running a small business is an all-consuming venture that can eat up a lot of your time. At times, it can become quite overwhelming and can easily rob you of your energy and enthusiasm. Hiring a Digital Marketing Consultant or outsourcing your online marketing to a professional digital marketing agency is the obvious solution. Following are 10 of the most striking benefits of hiring a digital marketing assistant.

1 – Your marketing stays unaffected by staff issues

Consistency is all-important for successful online marketing. An ill-timed sickness or leave from a staff member during an important marketing campaign is bad news for your company. For instance, if your blog suddenly comes to a standstill for weeks at a stretch during a full-blown festive season, it can spell disaster for your online marketing endeavors. This won’t help your cause to boost your Google rankings either.

When you go for a professional digital marketing agency, all these worries are put to rest. You can count on their professionalism (as long as you hire the right agency) for optimal quality and consistency at all times, during all seasons without any unwarranted gaps or delays.

2 – Your marketing is handled by a team of experts

With in-house staff, you normally depend on a single marketing person who handles all forms of marketing work. When you hire a marketing agency, you have a team of expert digital marketers working for you. You have their expertise and experience at your disposal. They are engaged full-time in meticulously researching, creating and putting to work the most effective marketing strategies for your company.

3 – You get the best ROI for your marketing

Those digital marketing experts will make sure that your money is invested properly in order to bring more leads and profits. With the right agency, any unnecessary expenditure will be skillfully avoided. Be wary of agencies that try to nickel and dime you and add on over the top of what you were quoted. This will ensure that your limited funds are used optimally and you will get the best returns on investment on your digital marketing.

4 – You get the benefit of objective analysis

Although it’s true that you know about your company more than anyone else under the sun, it can also make your judgment get clouded and biased. This can make it difficult to objectively analyze performances. With an agency, you get the advantage of an objective, third party analysis of the situation which can help build better digital marketing strategies and plans for further growth.

5 – Your core business can maintain a healthy distance from marketing

When you hire an outside marketing agency, you can keep your core business away from the marketing activity. This way, the most effective and beneficial marketing decisions can be taken and implemented without any internal bias. Besides having faith in the knowledge and skill of your digital marketing agency, it is beneficial to get periodic reports and live status updates on the performance of the project.

6 – Your marketing keeps up with the industry updates

The marketing experts keep updating their knowledge and skills on a regular basis to keep up with the most current happenings and modern marketing trends in the industry. This way, they can promptly adapt your marketing strategies to any important industry changes.

7 – You get multiple tasks accomplished without hassle

If you don’t have the resources to build a large, sophisticated marketing team, it is unrealistic to expect your in-house marketers to handle such diverse marketing tasks as PPC campaigns, email lists, social media marketing and so on. With an outside agency, you can use multiple marketing channels at once with ease and efficiency. Whether you want to update your website, write effective marketing copy or a blog article, or automate your social media, you can get it all done by the experts in that particular field who have access to the best tools and resources to accomplish those tasks.

8 – Your marketing strategies are constantly optimized and improved

Would you continue working with your marketing company if it cannot bring you the proposed results and a better ROI? Not likely. This possibility keeps these agencies on their toes and they keep on optimizing the marketing strategies for your company on an ongoing basis – saving them from becoming outdated or ineffective.

9 – You get the advantage of the best available technology

There are more than 4,000 marketing technologies available. How to choose the right one from them? Being at the bottom of the IT department’s priority list adds to the dilemma as support and guidance are hard to come by. With a full-fledged marketing agency’s services at your disposal, you will get the benefit of the latest marketing technologies along with prompt support and guidance about their optimal implementation.

10 – You get the benefit of their specialization

Digital marketing agencies are experts in what they do. Many of these companies specialize in a particular industry, types of clients and even location. This gives them an in-depth understanding of their niche industry. They have proven track records of successful marketing campaigns. Who better could you ask for to promote your business?

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Neeraj Parnami

Social Media Strategist at Neyox
Neeraj Parnami is the Social Media Strategist at Neyox. Neyox works with leading IT, Real Estate, SEO and Law firms to support with 360° Digital Marketing Solutions – Global SEO, Local SEO, Online Reputation Management, Content Writing, Web Design and Social Media Marketing.
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23 thoughts on “10 Compelling Reasons Why You Should Hire a Digital Marketing Agency

  1. Thank you for sharing the advantages of hiring a digital marketing agency, Your suggestions are too good and useful to all business owners.

  2. Digital marketing firms know different strategy on helping business promote online. As we all know social media is one of the very helpful tools in promoting businesses since every people are into internet streaming most of the time.

  3. It is always suggested to hire a digital marketing agency having years of experience and skills. This is important because a professional service provider is well trained and knows how to maintain the good will of an online business with updated strategies. This article contains a lot of important factors related to the perks of hiring a digital marketing agency. Thank you for sharing.

    1. Definitely important to understand what each of the team members brings to your project. I would not discount a newer agency, however. I would suggest looking at the experience of the team members. A new agency could be staffed with some extremely experienced folks.

  4. when hiring in house people for the marketing purpose there is always management issue if you are handling. Professionals are professionals that’s why people hire digital marketing agency.

    1. There can certainly be management issues involved in hiring in house. There are also management issues involved in outsourcing, but they are different. Each option brings its own set of challenges, and it’s important for a company to really do its research to understand which option is the best fit.

  5. Very informative and useful blog. Digital marketing is one of the best ways to grow your business and fuel up your sales than other conventional marketing techniques and it is undoubtedly necessary to hire a good Digital marketing agency which helps in growing your business faster.

  6. It allows you to focus on running your business. Experts in Marketing Know Their Fields. Cut down on marketing costs. They offer measurable results. They have all the tools. You can get new ideas.

  7. In my experience and to what I see as the main point of this article, it’s all too easy to underestimate the value of working with a team of experts each with their own skillset. Even working in short bursts for your company, this type of arrangement delivers results without the cost of hiring an entire in-house team. The other thing I see is that a lot of business clients have this misconception that digital marketing is mostly tech-driven rather than driven by creative design and user experience.

    1. You’re right, Eve. A lot of companies miss out on the value of outsourcing. I think one of the best reasons, outside of gaining expertise you don’t have in house, is not having to bring on an additional salary, insurance, benefits, and all the overhead that comes with an FTE.

  8. I find it cool when you said that a business owner can hire a local marketing agency so that they can handle making marketing decisions without any internal bias with the client company. Learning about this convinced me to hire one for my aunt before she gets her dream florist shop open this year, starting tomorrow. Doing this will help increase her number of customers, thus increasing her chance of making sales.

    1. That’s great to hear you’ve taken steps to hire someone to help drive business to your aunt’s new business. Outsourcing work to an SEO specialist might be a good idea. Since she’s likely focused on local business, it’s important to have a focus on local SEO to help people locate her business.

  9. I think I’ll hire a digital marketing agency so I can get an objective analysis of my strategies. Thanks for mentioning that I can accomplish multiple tasks with their help. Since I get the best available technology if I hire them, I’ll be able to market my fruit jams with no issue at all.

  10. I appreciate you talking about the benefits of hiring a digital marketing company because I didn’t realize how helpful it can be! You make a great point that they will provide you with the best technology and marketing strategies. My mom is a small business owner and I think it could be very helpful for her to have a company handle her online marketing needs to save her time and stress.

  11. I hadn’t thought about how digital marketing experts make sure your money is invested properly until I read this article. In my opinion, this would mean that you’ll be able to make the money you spent back because you’ll have more business and loyal customers.

  12. Thanks for this amazing article. You have very well explained the importance of hiring a digital marketing agency. If you carry out inbound marketing, it can certainly help to grow SMEs.

  13. I like that you mentioned the marketing experts keep updating their knowledge and skills on a regular basis to keep up with the most current happenings and modern marketing trends in the industry. I have been wanting to up my game in terms of marketing and I found it’s been a little tough to keep up with all the trends. I would love to reach out to some digital marketing services and see how they can help me succeed.

  14. I like how the article explains that hiring a digital marketing agency allows you to always be caught up on the industry updates so your company can stay current with the trends. My company is a clothing store and we are wanting to keep up with the trends as our main clients are young adults who are very trendy. Maybe hiring a digital marketing agency will help us to keep our website up to date and trendy.

  15. My bro bookmarked this webpage for me and I have been reading through it for the past couple hrs. This is really going to benefit me and my friends for our class project. By the way, I enjoy the way you write.

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