4 Reasons Why Startups Should Consider Using Freelancers

Freelancing has been a popular source of income for people who like to be their own “boss” for a long time now. However, when the pandemic came along at the end of 2019, this popularity touched new heights, mainly because full-time workers weren’t able to get to their offices. Needless to say, freelancing is a source of bread and butter for millions of professionals around the globe. Ever wondered why freelancing is so popular? Because it’s beneficial for both the parties, i.e., the freelancers and the clients.

As a startup owner or manager, you have the right to know why freelancers should be part of your great team. That said, here are four reasons you should consider onboarding freelancers.

  • They are cost-efficient

By that, I don’t mean freelancers are “cheap” — I’m trying to reference the difference in currency values here.

Let’s say you’re a startup based in America. If you’re fine with paying an American writer or graphic designer $40 per hour, that’s fine. But considering you’re a startup, you want to get the best bang for your buck. So, why not hire an Indian freelancer with a matching skill set for $20 per hour?

It’s all about the value of the currency. You see, your daily-life expenses are pretty high when you’re living in the US. If you have to pay $1000 rent for a two-person apartment in the US, you can get the same type of apartment in India for $200-$300. This lets Indian freelancers work at a much cheaper rate than an American freelance writer is able to. You can harness the change in currency and hire talented individuals from across the globe, letting you get the highest quality services at the cheapest rates possible.

Suggested Reading: How the Pandemic is Affecting Freelancers and Remote Workers in 2021

  • They are flexible with their time

A full-time employee knows he/she will get paid at the end of the month, no matter if they act sluggish a few times per week. They may underperform, act like they’re working efficiently when they’re not, and produce mediocre results — all while knowing they’d eventually get paid the fixed amount they’re destined to get. This stops them from making the most out of their time.

However, that’s not the case when it comes to freelancers. You see, these individuals get paid after they’ve completed a project. That’s why they tend to complete it as soon as possible. Moreover, they try to do it as accurately as possible to make sure they don’t have to revise the work, which would take even more time. This motivation to get paid faster drives freelancers to be more flexible with their time and make the most out of it.

  • Experienced and tailored talent

When you hire a full- or part-time employee, you often have to train them to fit your company’s needs. If you don’t know already, training costs money. But when you hire freelancers, you don’t have to train as freelancers often have their work portfolio set up right in front of you. You can scroll through their portfolios and find someone whose work experience exactly matches your needs.

Another perk of freelance writers is that they’re often industry-specific. For example, if you’re in the field of medicine and you need a medical device regulatory consultant or someone who has the know-how, you can find freelance medical writers on the platform Kolabtree.

  • High-quality content marketing

There’s a reason why the majority of companies rely on freelancers for their content marketing. Freelance platforms have huge sets of professional writers at different price points. You can either choose a non-native writer writing 1000 words for as low as $5, or you can find a native professional charging $120 per hour. The variety is there; you just have to choose.

Suggested Reading: How to Get Started Hiring Freelancers


Freelancers are independent, talented, and flexible individuals capable of helping businesses of every magnitude. However, given their cost-effective and time-flexible business model, startups can get the most out of them to build their business pillars. This post mentions four of the most prominent benefits which you, as a startup manager or owner, can leverage to make your company thrive.

Lars Brown

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