Email marketing is an excellent practice to help make your target audience aware of your products and services.
It is an essential element you can add to your marketing strategy that can seriously boost your direct and digital marketing.
Email marketing is considered one of the most professional and effective ways to interact with your potential customers, as you have one-to-one access, unlike most other channels.
In a recent study, 80% of marketers stated they noticed an increase in engagement through email over the previous 12 months. That’s a solid sign you should be thinking about email as well.
Email allows you to create personalized messages to help establish a powerful relationship with your customers.
In this blog, we’ll check out some current email marketing trends and look forward to what you need to know about email marketing going into 2023.
Top Email Marketing Trends For 2023
1. Responsive Email Design
You carry your mobile phone everywhere. Right? It has everything that you require right there in the palm of your hand.
Your target audience is no different. They are discovering businesses like yours via their devices all day long, so you must ensure your emails are responsive to be effective no matter the device.
According to a recent survey conducted by Litmus, mobile phones are the favored medium for reading emails, with a 42 percent open rate. This is in comparison to desktops, with an 18% open rate.
What do you need to keep in mind as a marketer?
Ensure your emails have a responsive design to fit the subscriber’s device. This will enable the user to open emails without any hindrance. Hence, prioritize responsive email design in 2023.
2. AI-based Email Marketing
When it comes to email marketing, artificial intelligence is a game-changer. It generates personalized emails and assists in predicting engagement.
This is as effective as the 7Cs of communication as it assists in establishing the utmost understanding and leaving no scope for miscommunication. Not only this, you can schedule the send time and drive conversions accordingly.
Isn’t it great?
AI-based email marketing helps marketers make actionable decisions by providing meaningful insights and helping to automate some of the more tedious processes involved.
This helps in creating tailored emails that are generated after analyzing customer patterns. This will lead to understanding the subscribers’ behavior and how they interact with the emails sent from your end.
With the help of AI, you can improve your email content and marketing metrics – click-through rate, open rate, engagement rate, conversion rate, and many other metrics.
3. Personalized Messaging
You need to cut through the crowd to grab your audience’s attention. To put it in simple words, when someone calls your name specifically in the crowd, you pay attention to it. That is called selective attention.
Similarly, you can grab your subscriber’s attention by personalizing the subject line, the salutation, and the whole email. This is possible via personalized email messaging. This is the one way to stand out from the crowd.
According to Inbox Insights 2022, almost 60% of email marketers think personalized messages are the best option to increase engagement.
Many big brands use this strategy to make their subscribers feel special. They provide special discounts on different occasions, like birthdays and anniversaries, exclusively for them.
What you need to do here is to create a complete email personalization strategy to increase engagement. Personalization increases the open rate by 42% and increases conversions by 10%.
4. Interactive Engagement
Another email marketing trend for 2023 to take note of is to consider interactive engagement through emails.
It is considered an essential element to improve the interest of your subscribers in the information you provide. Some ways to leave a mark on the customers are through carousel images, videos, gifs, sliders, and surveys.
According to a recent survey, 83% of customers say they check their email at least once daily- some much more frequently.
With stats like that, you understand the power of this asset for online marketing. Hence, the need to make it interactive will encourage future engagement and help you stand out from the existing competition.
Since your target is actively checking their email, you must find fun, creative, interactive ways to engage them.
You can build event invites, ask for feedback through polls, and create gamified content to grab the attention of your subscribers. These are practical, effective ways to encourage interaction with your audience to help them discover and purchase your products and services.
5. Automated Emails
Automated emails are a trend that will endure well into 2023 and beyond. Prescheduling emails makes a marketer’s job easy by saving you time and money.
It allows you to send personal messages in real time, which will further help you strengthen your engagement with customers.
Along with this, email automation assists in increasing customer retention rate and loyalty. For example, transactional emails are considered crucial for customers. Through automated emails, you can responsively send user-specific messages more regularly.
Moreover, email automation enhances email campaigns without have to manually schedule and send out individual emails each time.
You can automatically send welcome emails to new customers when they make a purchase, personalized anniversary or birthday emails to increase loyalty, and verification emails to enhance trust in your services.
What you need to keep in mind while producing automated emails is to make automated emails as engaging and personalized as possible. If you get too dry and technical, they will be ignored.
Try to keep the audience engaged by generating automated email workflows for welcome emails, transactional emails, and marketing emails.
Tips to Prepare Yourself for Email Marketing Trends
- Focus on The Subject Line
Users will focus on the subject line of your email as it is the most important part of your whole email. If you fail to grab attention here, the rest of your message goes unread. Make sure to make sure each subject line is attention-grabbing and impressive so the recipients can’t resist opening it. Create lines that include urgency, deadlines, or compelling questions.
- Preview Emails Before Sending Them
Email marketing can make or break your overall marketing experience. Make sure you preview and test emails before sending them to your subscribers. Especially the ones that are personalized. This is essential because once you hit send, your email has no undo button. Hence, remember to read the email thoroughly and send your team members a test email before sending your emails to the entire contact list.
- Consider Time & Consistency
Everyone’s schedule is different, and you need to understand the best time to send them emails based on individual preferences. Also, you have to be consistent with email scheduling. If you send transactional emails after every project purchase, ensure you keep that consistency every time customers make purchases.
- Check Open Rate
Once you send your email, your work isn’t done. Conversion is the ultimate goal of sending emails to your subscribers, but you also need to keep track of other important tasks. One thing you need to keep track of is the open rate. You should also keep track of the click-through rate (CTC) and unsubscribe rate. All these points help you to improve your email marketing strategies to increase your conversion rate.
Stay on Top of the Trends to Succeed with Email in 2023
To conclude, email marketing is a crucial part of digital marketing. Your team should prioritize email marketing when framing your strategies to engage new customers and retain existing ones.
To succeed in marketing in 2023, you must stay up-to-date with the latest email marketing trends to grow your business to new heights. Give your subscribers top priority, keep them in the loop, and update them regularly about your product and services.
Remember, you can use this powerful marketing element to drive traffic to your website, create product engagement, build customer loyalty, and encourage good customer relationships.
With the above email marketing trends, you are ready to generate significant revenue for your business in 2023.
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