As the world becomes more technologically advanced, capturing and retaining a customer’s attention is difficult. As you strive to profit from your marketing campaigns, there are effective tools and tips that you may be overlooking.
These five secret website design hacks will help you get more new patient appointments:
Online Scheduling. Allows your patients to book an appointment at any times you make available to them.
Digital Intake Forms. Allows patients to submit their information securely online.
Automated Patient Reviews. Allow patients to post a positive review automatically or explain why their experience was not up to expectations.
Practice Control Center. Makes management of your practice a breeze and gives you the actual results of your marketing efforts.
Electronic Patient Communication. For appointment confirmations, reminders, newsletters, and promotions.
Let’s take a deeper look at each of these website design hints.
Incorporating web-based appointment scheduling software is a great way to ensure you don’t miss out on new patient appointments. If you only answer calls and respond to inquiries during business hours you will be missing opportunities. With online scheduling, you are NOT turning your scheduling over to patients. YOU choose the appointment times you want to make available. The patients can book only those times.
If a patient is in a hurry, they will want to schedule an appointment as soon as possible. However, most of the time, it is not possible to answer every call or field their queries through email. Research suggests that a typical dental practice can miss 35% of the calls from their potential patients.
This means only a little over half of the calls end up in a scheduled appointment. With online scheduling, patients can go to your website and pick a slot that works for them. They can choose ONLY the slots that you make available. You retain complete control of your schedule.
The online scheduling feature provides convenience to the patients who can book an appointment at their leisure. This means your staff will have more time to answer the phone. It also offers flexibility as patients can get an appointment that fits their schedule, and you can specify when certain dentists or hygienists are available.
This reduces the downtime. Some online scheduling software will also send reminders to the patients about their appointments through a phone call, text, or email. In this way, your patients can follow the schedule and not miss an appointment. In return, your staff doesn’t have to call patients repeatedly to remind them about the appointment.
Digital Intake Forms
Digital Intake Forms allow patients to fill out patient information that you require and provide that information to you securely online. This improves efficiency and reduces the chances of data errors. Plus, you have all the patient data in one accessible storage. It can be challenging to note down patients’ information and manage all the documentation, especially if many patients are in the dental office. In such cases, it is easy to make errors when recording important information.
This is why a digital solution can be of great help. As the world changes, the dental profession is becoming more and more digital. Going paperless is increasing the efficiency and protection of confidential patient files.
Instead of wasting time on data entry, printing documents, and then scanning them, your patients can fill out forms online from the comfort of their own homes. Patients can provide their information before they arrive for their appointment. The data is securely sent to the practice. The staff can then update the data as the patient undergoes treatment.
Online patient forms can save time and improve efficiency. Forms are encrypted and protected with multi-layer security systems, which maintain patient privacy. The data can only be viewed by the patient and the healthcare practitioners treating them.
Automated Patient Reviews
When a patient completes an appointment at your practice, an online review generator emails or texts a link to the patient asking how their appointment went. Depending upon their experience, they can either choose to post a positive review on Facebook, Google, or Yelp or, if the review is not positive, they can be directed to a form that asks them what went wrong. According to research, there are more than 10,000 general dentists in Texas alone. This speaks volumes of the competition in this industry.
So why should a patient select you and not go to your competitor? What are some things that you offer and others don’t? These are the kind of questions that you should be answering on your website. When anyone visits your website, they can determine what unique propositions you offer. One way to showcase your clinic’s uniqueness is to add testimonials to your website. However, it can be quite challenging to get your patient to post a review online. Some patients (especially older and less tech-savvy patients) find it difficult to navigate in the digital world.
This is why automated patient reviews work effortlessly and make getting reviews as easy as possible. Since they have recently finished their visit, they are more likely to give a review than if they completed their appointment last week. If the review is positive, it can improve your practice’s reputation in the local market. But if the review is negative, you can identify why it was not positive and what you can do to improve your patients’ experience.
Practice Control Center
Practice Control Center helps you identify how your staff communicated to the potential customers and if your selling strategy is successful. It requires the assistance of a marketing agency that can determine if your team is skillful enough to convert phone calls into new patients. A control center is the first touchpoint between your patient and your practice. Therefore, the control center needs to work efficiently to increase your staff’s skillset in getting new patient appointments.
The Practice Control Center tracks all incoming phone calls and records them. This is invaluable when it comes to improving staff effectiveness in booking appointments. You will know exactly how your team is performing and get monthly result reporting. In addition, the Practice Control Center will grade each call, classify the call, and rate the calls from your major marketing channels. This provides you with certainty and transparency. You will know which of your marketing efforts produced every new patient appointment and also which did not.
Electronic Patient Communications
With automatic internal marketing software, you can send emails to your customers or text them about appointment confirmations, reminders, recalls, overdue calls, newsletters, and promotions. You choose the kind of emails/texts you want to send out to the customers and at what time. In 2016, the Data & Marketing Association stated that email and text communications could improve customer responses by a staggering 43%. The prospect rate can also improve significantly. You won’t have to call every patient about their appointment individually. The software does it automatically.
Here are some key things that your dental website needs in 2021 and beyond:
1. Showcase your unique selling proposition throughout the site
Your website is your first introduction to the majority of the patients. Therefore, your site must show them why they should select you over your competition. You can do this by posting articles, pictures, testimonials from past patients, and videos that reflect your brand’s unique vision.
2. Update your website content regularly
Fresh quality content on your website will show the customers that you are still in business and delivering high-quality dentistry to your community. It also helps in boosting a site’s ranking on Google. Create a marketing strategy to update your website regularly every month and keep posting.
3. Ensure your website is mobile-friendly
The majority of people now navigate through the internet using their phones. Therefore, it is imperative that you make your website fit and function correctly for use on mobile. Use Google Search Console to check if your website is mobile-friendly and seek assistance from a marketing agency to resolve any problems.
The secret dental hacks to get more bookings in 2021 and beyond are online scheduling, digital intake forms, automated patient reviews, patient communication software, and the practice control center. They allow patients to book appointments anytime, fill in their information at home and review your service after the care. You can also quickly send reminders and newsletters through email and text. The practice control center helps you track your team’s efficiency in turning leads to sales. Today, it’s not enough just to have a website. You need to continuously invest in the website to make it stand out, especially with so many dentists in any given area.