You are in the exact right place if you are considering adopt Instagram Reels into your social media strategy.
Instagram Reels is essentially Instagram’s response to TikTok. Since TikTok’s launch several years back, the network has grown and accumulated above 737 million active users in 2021, challenging Instagram for the visual social media channel market.
This speed increase in users helped the TikTok platform grab the spot of the seventh top social media network. In general, TikTok is bigger than Pinterest, Twitter, and Snapchat.
With the high demand for video content and seeing how TikTok used it for all it’s worth, Instagram came up with its feature called “Instagram Reels” to appeal to the need for users to upload video to share with their friends and followers.
It is similar to TikTok, which runs within the app. Instagram Reels quickly achieved popularity because it cultivates engagement and shines as a number one metric for the platform’s success. Reels helps users in efficiently gaining new target followers.
So, to help you leverage this power Instagram feature, we’ve put together tactical ideas you can follow. Let’s start by taking a deeper look at Instagram Reels.
What are Instagram Reels?
Reels are the short-term video content format that allows users to record and submit 15-30-second video clips with sounds and music on Instagram. Like TikTok, Instagram Reels are entertaining, short clips of video content that are enhance with creative tools, audio, and effects available right within the platform.
You can share these video clips with your fans in the feed section, and if you use a public Instagram account, your reels can reach the massive Instagram community. So, the most remarkable thing with Instagram Reels is you can share them with anyone on the platform and for any type of account or following base.
To help you get started using Reels, here are five practical ideas to increase conversions for your business and gain a new audience for your brand on Instagram:
Encourage Audience to Engage
Use a proper Call To Action (CTA) option at the end of every Instagram Reel. For example, a popular Instagram Influencer with above 140K fans added the suitable CTA, “DM me with the specific word TRAINING to get free access for my article.” Doing this grabs users’ attention and gets them engaged with your brand so you can continue the conversation and drive conversions.
Here are a few steps that the particular user mentioned above followed to increase engagement and conversions.
Step 1: DM Auto-Reply
First, the influencer used the chatbot via her message (auto-reply) to give various options for the audience to select from.
Step 2: Provide Popular Service/Product Offers
The next step is to give more value through your offers or discounts and add extra attractive info about your services or products.
When a user clicks one of the options from the auto-reply message, the message that follows would be automatically generated with high-quality pictures and much more information about that specific option. It should also display a link to sign up or learn more details.
Step 3: Give A Proper CTA With A Target Page Link For Every Option
The last step is to place a target page click with the automated reply message. When a user clicks an option, they will receive info with a clickable link where it leads to your target page. This helps in increasing traffic to your site and even extra conversion to increase your business sales.
Structure Your Instagram Reels To Attain Great Success
Here’s the perfect outline to structure your reel’s video content to grab your audience’s attention. It’s the exact model many top creators on the platform use to obtain more views and engagement.
Follow these steps to achieve similar success.
Seconds 0:00 – 0:03: Tell your audience what the reel is about in the first three seconds of your reel. Immediately tell your audience what they are going to see, learn, or hear. Utilize stickers or texts to showcase your video’s title or topic.
Seconds 0:04 – 0:06: Provide an attractive part of your video content in the next two seconds to hook in the viewer’s attention. The starting three seconds is about catching the audience to your reel and the next two seconds is to make them watch the entire video.
Seconds 0:07 – 0:12: Add more value in these seconds. Feed valuable information and knowledge to your audience in the next few seconds. In simple words, hook them further into your Reel video with useful insights they can take back and apply.
Seconds 0:13 – 0:25: Here, you can describe your terms and what you are trying to convey through your Reels. Ensure it is clear and more attractive to make them watch your reels video until the end.
Seconds 0:26 – 0:30: Here’s the place for placing the suitable CTA. This is where you encourage your audience to make decisions and engage with your brand. It helps gain more traffic to your landing page and increases sales to your business in a short period.
This Reel’s structure works quite effectively. Bookmark these Reels’ structure points, and create your Instagram Reel according to these guidelines to keep viewers moving through the full journey.
Here’s a great example from the brand Sugarfina. They do an excellent job of created engaging Reels.
Grab Quick Engagement for Your Instagram Reels
Try this growth hack on Instagram when you upload an Instagram Reel video.
After uploading your Instagram Reel video, immediately go to your last Reel that acquired a lot of engagement. Then take these two actions to grab immediate attention for your new Reel video.
- Live every comment
- Reply to each comment
This helps to ensure that every engaged follower who already commented and liked your Reels post would receive a notification. Thus, they head to your Instagram profile and watch your new Instagram Reels video. BOOM!
Perfect Time To Upload Instagram Reels
If your primary goal is to gain massive engagement for your Instagram reel videos, stop uploading them at random times. Acquiring Instagram’s growth curve is about grabbing every little thing you can over the million competitors running for finding new strategies to gain followers. And a relaxing statement for you is that knowing the perfect time to upload your Instagram reel is a simple method.
Here is an easy and quick way to find out the perfect time to post your Instagram reel:
- Launch Your Instagram Insights
- Check “most active times.”
- Upload when most of your followers are online and during their rising activity
It is necessary to know the right time when your target audience is online and optimize your Instagram reels to gain the audience’s attention towards your business.
Encourage Audience To Mention You In Their Instagram Story
I’m sure this story hack on Instagram is something that many users have not tried yet, especially not in connection with reels on the platform. That is because of the many available brand tools online.
At every Instagram reel’s end, in your Call To Action (CTA) option, it’s a great time to use the Story Mentions tool to attract your audience and obtain enormous views for your Instagram stories with more engagements.
Just think of how cool it would be if your favorite brand or person sent you a thankful text for mentioning them in your stories on Instagram! This powerful online tool provides brands, creators, and influencers the energy to bring that.
For example: When an Instagram user mentions you in their story content on the platform, the online story mention tool begins a conversation with them promptly via sending an automatic DM to that person.
You can gain customer lifetime value (CLTV) and high engagement through sending auto DMs on Instagram to people who share your post or mention you in their story section on the platform. You can use this to not only thank your followers, but also send them a clickable link to your target landing page, latest discounts, or any promotions.
Using various online story mention tools helps to:
- Boost your Instagram video’s reach through engagement and shares.
- Build loyalty and influence.
- Generate massive User Generated Content (UGC).
- Ask Instagram followers to share your brand’s post in their story section.
Everyone knows “Quality is more important than quantity.” Getting this in mind, monitoring and using the innovative features for your business in social media directs your business to achieve great success. In short, by using trendy things on social media, you can achieve more than you expect.
A recent study on Instagram concludes that the average spending time of users on the reels feature is significantly higher than the other features on the platform. Also, it states that businesses and brands who incorporate the reels feature in their marketing strategy gain positive outcomes instantly. What are you waiting for? Keep these magnificent ideas in mind and create your Instagram reels to gain more audience to your business.
- 5 Tactical Ideas To Boost Your Instagram Reels - August 12, 2021