5 Tech Platforms That Make Marketers More Effective

There are so many marketing tools available to help you be better at your job. In this article, I’ll break down five tech platforms well-recognized platforms and why you should check them out to help you become a more effective marketer.

Those who tend to succeed at the highest levels in today’s marketing world tend to be those marketing pros who embrace technology and realize the value it brings. If you haven’t embraced the numerous technology platforms available to you, you’re in danger of falling behind.

To help you get started, here are five essential tech platforms for marketers (digital marketers more specifically):

  1. HootSuite

HootSuite is a highly effective tool for managing social media on virtually all levels, large and small.

It’s basically designed to help you streamline your  social media marketing efforts by providing you with a simple avenue to create, track and manage your social media accounts and campaigns and even run ads.

HootSuite affords you the opportunity to schedule posts, and run ads, on major social media platforms; notably Facebook, Instagram, Twitter, and WhatsApp among others. This way, you can schedule posts hours or even days ahead, and manage them right from the platform, as well as keep tabs on who’s talking about you and even respond.

HootSuite offers a free version with limited, but valuable features, as well as paid versions for larger organizations with bigger pockets. 

  1. HubSpot

HubSpot has built a highly respected reputation as one of the top tech platforms for digital marketers. The platform offers a robust, all-in-one, solution to help marketers manage their pipeline, automate marketing activities, build landings pages, and the list goes on.

You can execute virtually any marketing function via HubSpot; be it creating a website or blog, running SEO, linking social media platforms…you get the point.

The platform is not only comprehensive, but also flexible; as it can easily be integrated with other CRM/marketing solutions like Salesforce.

  1.   Google Analytics

Google Analytics is a staple for marketers who are serious about knowing whether their online marketing efforts are working. If you don’t have this setup for your website, stop reading now (but come back and finish, of course) and go set it up. 

The platform is equipped to keep track of all incoming traffic on a given website. You can look at a high-level view of your analytics, as well as dig down to specific content, look at campaigns, set and analyze goals and much more.

This information provides valuable insights about the journey your site visitors take and can help drive enhancements and uncover what’s working and what’s not. 

  1. Salesforce

As your marketing efforts move leads into and through the funnel, you need a tool that helps you keep track and ensure you’re staying on top of things. 

While Salesforce is not a good fit if you’re doing marketing on a budget, the platform offers an all-inclusive package (provided you are willing to pay), which incorporates marketing and sales features – to streamline all the key aspects of your business. On this note, it’s widely regarded as the “best CRM tool” around.

Salesforce’s robust features aim to generate and convert leads; track sales from order to delivery; facilitate collaboration between stakeholders; and ultimately improve your brand’s revenue profile.

  1. GoToMeeting

GoToMeeting is a high-end video conferencing platform, with wide coverage and HD support.

The platform offers tons of value to marketers, particularly during engagement of clients or prospective clients, or in working with one another and with teams remotely

You can host meetings with up to 100 participants, and each participant is afforded the opportunity to contribute, without hassle.

There are tons of other great tools, many less well known ones as well, that can benefit you as a marketers. Keep tabs on this page of tools and resources. More tools and resources will be added soon!

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