Staying ahead of the curve is crucial for any business, particularly when it comes to your web design. Trends tend to change at a rapid pace, but there are certain principles and practices that will always stand you in good stead. This article will outline five simple but effective tips which are sure to help you keep your web design trendy and boost your chances of successful conversions.
Speed up Your Loading Time
According to DesignAdvisor, 47% of those surveyed believe that a website should not take more than two seconds to load? If your website is taking longer, there’s a chance they may not wait for it to load before bouncing elsewhere. The same goes for page transitions and content loading. In this day and age of instant gratification, speed is (almost) everything.
On a similar note, navigation ease is of prime importance to your potential customers. They need to be able to find what they are looking for easily and quickly. Providing a clear path can make all the difference and shave off valuable seconds giving your users a smoother and more pleasant experience. Make sure navigation to the most important pages on your website, such as those containing products and services are especially easy to spot.
Define the Overall Look With a Great Layout
Pages that are attractive, tastefully colorful and pleasing to the eye are much more likely to engage your readers successfully than dull or unattractive pages. Whatever you do, don’t overfill the screen so that it appears cluttered. Bullet point lists can go a long way towards making your layout much easier to read. Instead of using imposing blocks of text, it is wiser to summarize the key points into a bullet list to increase readability. The layout of the page is what informs the overall look, and statistics show that 38% of users will leave a site if they perceive it as unattractive.
Never Underestimate the Importance of Content
It’s all good and well to have an easily navigable, speedy website with a lovely layout, but if your content is lacking in quality, then it was all for nothing. Competition is high, and readers are on the lookout for engaging and informative content. Fail to deliver, and they’ll find it elsewhere. A case study shows that Sweet Georgia, a yarn and wool manufacturer, managed to achieve an astounding increase of 909% in their email conversion by improving their content and user engagement.
Use Powerful CTAs
Plenty of small businesses make the mistake of not using a CTA button. The call to action should be clear and the button itself prominent enough to ensure a high conversion rate. Also, if you are using automatic pop-ups, don’t let them appear too early before your readers have had a good chance to look around.
Sometimes the path to a well-performing, user-friendly website is much less complicated than we think. With these simple but effective tips in mind, it’s time to see which ones could be implemented on your website to help turn it into a streamlined, user-friendly conversion-driving machine. Check out this infographic about website trends for some great stats.
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