It’s hard to believe that only a relatively short time back, people didn’t have hand-held, multi-media gadgets that could interface with the internet and stream high-volume content.
However, today, people take for granted the ability to listen to music, take pictures, shoot videos, and view a wide range of content on their mobile and other devices without hesitation.
Furthermore, the capacity to create quality videos and photographs and afterward distribute them worldwide is likewise a lot easier than ever.
People no longer need to purchase the film, develop it at labs, work in exorbitant altering coves, and genuinely convey their media to a transmission station or cinema. In fact, they don’t even need a traditional camera with mobile cameras now shooting in 4k.
This progress has affected the digital scene. From one viewpoint, individuals currently have a tremendous amount of content they can consume, and quite a bit is free.
Then again, the access to so much content means individuals are far pickier about what they want to watch and read. So, how do you go about optimizing your content to ensure you stand out?
Table of Contents
Optimize Your Content
Do you know where your audience is most likely to consume your video content?
Assuming that you’re focusing on a more youthful, more versatile group, would you say you are sure that the video will probably be seen on the phone?
If this is the case, would you say you are ready to amplify your video advertising for versatile utilization?
Viewing a video on a mobile platform is different from watching something on TV or even at a work area with a standard PC and screen.
Under various lighting and other conditions, you’ll need to consider the different needs of mobile viewers, viewing in public, watching on smaller screens, etc.
Consider the sort of technological platform your viewers will be using while creating your video content.
If people perceive your video as more “phone-friendly,” you’re bound to get seen while in a hurry, contrasted with recordings that require a more intricate, theatrical experience.
Creating video optimize for mobile means people can watch as they travel on trains, sit in cafes, and even watch in the breakroom. Video content not optimized for mobile is relegating to viewing on a laptop or desktop only.
Emphasis on Thumbnails
Thumbnails is an essential element that helps determine whether a person is going to watch your video or not.
There’s a well-known saying, “you can’t judge a book by its cover” however, the cover does go a long way in getting people to read the book (aka, watch your video).
The publishing industry thrives on quality covers that intrigue the potential reader. The content inside could be junk, but once the person buys the book and commits, they’re in.
The same thing is true for your video content; however, we’re discussing thumbnails for this situation. We’re not recommending creating junky video, just recommending creating attention-grabbing thumbnails to promote your videos to ensure people actually watch them.
When individuals dig through options presenting on a streaming service, they’re checking out — and frequently hastily following up on — the thumbnails they see.
So, outlining and emphasizing the picture in your video that gives you the most effect will help you over the long haul.
You want to tease, draw in, and incite the watchers to make them want to see more. Figure out how to develop a consistent, engaging presence with your thumbnails to get people watching.
Keep it SEO-Friendly
It’s exhausting and meticulous, yet it’s vital to ensure you don’t overlook search engine optimization or SEO.
Give your video an SEO-friendly title, and use any fitting labels and meta-descriptions to ensure search engines understand what your video is about.
Give your best to guarantee that assuming people are searching for a video in a subject like “Birthday Party” and you run a birthday party escape room service. You’ll also want to try to incorporate longer-tail keywords like “what is the best escape room company for birthday parties.
Make sure you have SEO in mind as you work through video production to ensure it gets seen by the right folks.
Promotion on social media
The best place to promote your content for free is social media. People can watch your video teasers or trailers for free and share them. This can help you with a comparatively higher reach of your content rather than just placing it on your website.
Share your content on YouTube, TikTok, Facebook, Instagram…really any and all channels. But make sure your audience is there and the content is formatted for the selected channel.
Assuming you’re attempting to interest an older demographic, ensure that your promotional efforts for your video content go to a social media platform that that is frequently by that demographic. Facebook and YouTube, Instagram is trending in this direction lately, are great opportunities.
If you’re pursuing a more youthful group, post your video on another social media platform with more contemporary prominence, like TikTok for example.
Pin your latest videos to the top of your account, and ensure you utilize the proper hashtags to work on your SEO and help people find your content when it’s relevant to them.
Similarly, if you know specific communities, like online discussions and event groups who would check out your video, then execute some promotion to connect with those groups.
Integrate with other Marketing
While video content can be compelling all alone, video marketing can be a potent mix when matched with other promotional endeavors.
Tying in a video to a giveaway or a contest that you’re promoting can give you a major boost. You can get people interested beyond just the text or a graphic with a video that encourages excitement and shares around the video content.
Email is another tool that goes well with video. Email marketing that includes video content helps with engagement, clicks, opens, and more, which are all key to email success.
Strategic, well-executed promotion is fundamental for getting more individuals to watch your video content. That said, if you want to reap the long-term benefits, make sure the video content people watch after being enticed to click is actually good.
Final Thoughts on Video Optimization
Creating a fantastic video takes talent, time, and assets. The cycle can be costly and tedious if you’re delivering your video in-house or with an external group.
The biggest problem is that after all that hard work, sweat, and time, promotions are the most overlooked part of the process.
Video marketing is the best way of connecting with clients and customers since the video is so captivating and reasonable, when done right.
Yet, it’s challenging to contend with the competition because countless more people are taking advantage of video, and you can become mixed up in “the flood.”
If you practice the things we’ve laid out in this article, you’ll be a step ahead and positioned for success.
- 5 Ways to Optimize the Impact of Your Video Content - January 8, 2023