5 Website Design Tips to Improve Your User Experience

website design tips

A web designer is basically like an architect who designs a website base and makes it amazing for its users. Website developers must develop their websites in such a way that is eye-catching and pleasing to every user; it must also be user-friendly so that your audience will enjoy visiting your website.

Your website can be the most powerful tool for promoting your business. There is nothing more powerful than a website because people can get attracted directly to your website. People can also judge your business depending upon your website. 

If you want your website to promote your business and provide a good user experience, you should follow these tips that can help you increase user experience. You can also hire a web application development company that can help you to develop your website. 

In this blog, I will mention tips that can help increase user experience on your website.

Tips to improve user experience

  • Do your research
  • Design according to the user’s taste
  • Choose perceptive navigation
  • Understand current trends
  • Plan and test the user journey
Website design tips
Source: Web Integrations

Before you start sketching your idea for the UX design or start a web application development process, study your business or brand and determine who you are developing the website design for. What is the mission of the company, and what services does it provide? Think about the fundamental values of the firm. Once you know and research all this, you will know and understand the business and it will help you design the website according to that. 

Designing a user-centric design is very difficult when you don’t even know who you are designing your website for. However, once you know and understand your target audience, it will become easy for you to design the website according to that particular audience. The design will be according to their choice. You can also develop a user-centric website with the help of a web application development company. 

Once you know your buyers, also take a look at your competitors and their audience. Make a note of what works and what doesn’t work for them so you can be successful. 

Design according to user’s taste

Once you come to know your target audience, make a design that is suitable to their taste. Make every design and layout according to the taste and choice of this audience. If you design the website according to your target audience, they will more likely visit your website. Think about the standard choices of the current generation who purchase your products, which include colors, fonts, shapes, layouts, and overall styles. 

Keep in mind to choose the colors for your design that also match the brand’s color palette and work well with other features. The main goal is to consider the preferences of users with your brand style. For example, if your brand has light-shaded colors, but you want to use bright colors to target the young generation’s audience, you need to find a middle ground without sacrificing the brand style. You also need to make sure about the combination of the colors used in your design, and that the background allows for easy viewing for those who are visiting your website on small screens. 

Also, pay attention to navigation and layouts as well. The young generation is more likely to visit the website through their mobile devices. This keeps the elements that are more likely to be accessed easily by touching on the icons as well as graphics that are responsive on mobile devices. 

Choose perceptive navigation

Users have good knowledge of navigation and they know where their navigation should go. If your website doesn’t work according to their expectations, they will get irritated and leave your website. Your website has a few seconds to create a good impression on its users through its performance. A perceptive layout makes your website more available. Users are addicted to seeing a precise manner in any website layout, and users will directly look for the features on your page.

Navigation forms the whole architecture of your website. Look at internal analytics and read visitor’s minds when they visit your website. The top pages are likely to form categories for your navigation structure. Create a website design in such a way that users can find products easily or navigate through your website to go to another page. If you don’t have any idea how to design the website you can ask for the help of a web application development company. 

Understand current trends

Staying up to date with the current trends is essential for designing a website or online store. Getting knowledge of what is trending in the market will help you stay updated to enter the latest culture. Knowing all the current web design trends can help you see the elements that make your brand look outstanding and set you up for success. If you do so, customers will get impressed by you, and they’ll come to know that you understand their likes and dislikes and what their needs are. Following this culture of the latest trends will allow you to see what attracts your audience and fix their problems. To know about the latest current trends, go through blogs related to the trends that have a knowledge of them.

Understanding and implementing current trends on your website is very essential to look unique from other websites and give tough competition to them. It can also make your website a unique place in the market and provide a better user experience

Plan and test the user journey

Using a wireframe to sketch out the architecture of a website or layout of an online store prevents major user errors. You can immediately see any gaps or elements that overlap. Planning the design of your online store is a key feature to provide a good user experience. Test each and every element through the user’s mindset. Also, think about the user’s journey through your site. Planning and testing user journeys can also help you to develop a flawless website with a great user experience. 

When you find an element that is not working correctly or is doubtful, pressure your mind to find ways of fixing the feature. When your website goes live or your store is opened, the experience on the user end should occur logically. Test every element of your store or website before the user visits it. One must also provide a website design service if there is any further issue with the website.


Website designing is an essential way to provide a good user experience. For that you must develop a website with the latest design trends by which users can get attracted. You can develop the website through a web application development company or on your own if you have the proper knowledge for designing it. But before you start developing the website or finalize a web development company you must use these tips in order to provide a better user experience for the users of your website.

In this blog, I have mentioned the tips of web designing that can help you improve your user experience. Make sure to select a company that also provides you with website design services so if in the future any bug or error occurs in functioning, they can help you solve the problem.

Rahim Makhani
Latest posts by Rahim Makhani (see all)

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