In today’s marketing world, there is certainly no shortage of tools available for advertising and promoting services, creating content and managing your assets. Of course, there are the household brands like MailChimp, Moz, Hubspot, and the list goes on. There are a number of other tools with hugely valuable resources that marketers should consider as well. In this article, I’ve laid out brief overviews of 6 great tools for different marketing purposes that I highly recommend you check out.
In my evaluation of a wide range of tools, I focused on the following:
- Specificity vs. All-encompassing: Sometimes you need a tool that brings it all into one place, and other times you need a tool that focuses specifically on just one task
- Economically: I wanted to make sure that you get a true ROI from the tool for the price being asked
- Ease-of-use: The companies I selected have an easy-to-use interface. I also was looking for great support in case the user runs into an issue.
- Constantly update: Listening to the customer and making platform updates to add new features and enhance quality is critically important.
With the above in mind, here are my six recommendations to serve a variety of your marketing needs.
Mailshake allows you to bulk send personalized, cool emails directly from your personal email. You do not need to buy a client account in the mailing service. Just upload a spreadsheet with the names of the recipients and other contact information that you want to include in the letter. What’s more, an important element of this strategy is a welcome chain of letters to clients from your database. Similar to a large mailing list service, you can also set up automatic tracking of the percentage of open letters, conversions, “Spam” marks, etc.
Graphic design: Canva
Working with Canva is worth it if you need high-quality graphics. The platform truly simplifies the development of images of various natures, business cards, infographics and other content types. Instead of creating media images from scratch or using a complex platform like Adobe, use the Canva site template library, which you can customize for free. There is also a section on the site exclusively for graphics on social networks, which can really come in handy for social media managers.
FlexClip helps turn photos and video clips into slide shows with minimal effort. The tool offers a library of pre-installed templates and themes that you can use to create videos quickly. Each template is created with its own structure, style and music. After selecting, you can replace the contents of the template with your images and edit the text. You can then upload and download the video with the selected resolution directly to Facebook or Twitter. This is a great tool for companies looking to do video efficiently and cost-effectively.
This is one of the most popular tools for creating infographics. With a free subscription, you can create an unlimited number of graphic elements and choose from 4,000 icons and images. If you create a lot of infographics, charts or graphs for sharing, this should be a tool you check out for sure. All you need to do is copy a group of elements from one infographic to another, then change the data, color and font to make the design look new. It’s suitable for beginners, since working with the interface is convenient.
Content Marketing: forMarketer
The forMarketer platform solves two of marketing’s biggest problems. Asset management as it relates to sales enablement, and marketing tool overload. With this platform, marketers are able to bring content marketing, social media management, buyer persona creation, asset management, sales enablement, content creation and more under one roof. The platform has integrations with the leading social media networks, as well as numerous other tools that marketers use frequently like CRMs and newsletter platforms.
DesignEvo is perfect for those of you who need to create a high-quality logo but don’t have the graphic design capabilities in-house and don’t want to outsource to an expensive agency. You begin with a sample bank of logos separated into different categories. You can just choose the one that fits your desired concept and use one of the templates as a base. DesignEvo then allows you to change the icon, text font, colors, add or remove your slogan, etc. This way you can completely customize the image that will represent your company. Of course, if the inspiration is great, you can start from scratch or add basic elements to create your logo.
I strongly encourage you to check out these tools and see how they could making your marketing life easier. Marketing is becoming more and more complex as the years move along, and tools like these are critical in helping marketers succeed.
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