7 Blogging Mistakes That Only Hurt Your Business

Content is the core component of any business blog. It is the key to generating valuable traffic and leads and helps build the credibility of your business.  Integrating blogs into business websites helps marketers create and share powerful content that effectively attracts their target audience. Unfortunately, not many brand owners are aware that they are committing blogging mistakes that can hurt their business! Are you one of them? Check the list of blogging mistakes below:

1. Inconsistency in posting content

Writing blog content requires time and commitment. Many business owners who are new in the industry do not have the resources, time, or skill to maintain a blog on their websites. You may view it as an additional burden to your overwhelming tasks, but you will thank yourself in the near future when your blogs are driving positive benefits. If you really cannot do it, remember that hiring competent writers to do content for you is a great option.

If you already have written some but don’t post blogs regularly, your subscribers and customers will lose interest and stop visiting your site. The inconsistency of posting will make your website boring. Also, new leads browse products or services but love checking blogs for in-depth information about them. Content marketing to promote what you offer without being too obvious helps a lot. Follow a regular schedule to publish fresh, useful articles. 

2. Publishing overly product-centric blogs

Too much focus on yourself, your achievements, and your products or services does not attract the attention and loyalty of consumers. You need to create content that people will share to help other consumers. It means writing more interesting or educational blogs that are related to your products. You should build a thought leadership approach that attracts the right audience and converts them into leads.

  • Cater your content to your target audience.
  • Write for them, not for yourself.
  • Give them solutions and bridge the gap with interesting and useful content.
  •  Be strategic with your call-to-action.

Call-to-action or CTA is an important part of lead generation tools like your blogs. While consumers may show interest, prompting them to take action is still necessary. You can add a subscription CTA on your website and send fresh content to your readers. 

Show your personality behind your words, but always focus on the readers and help them discover more about your niche. People care more about the information you can give and are not always interested in you.

3. Not having a clear writing style

A blog is not just a piece of writing. It represents your brand and yourself as the business owner, helping you attract potential customers and keep the loyal ones. To ensure that you will come across as an engaging, professional, and credible brand marketer/owner, you need to write in a relaxed, conversational style. The best way is always to write like the way you talk. Be real, warm, and honest. Personable blogs are more popular because readers can feel the authenticity and emotions behind the written words. 

It is also important to avoid broad topics. Choose specific topics that will attract a more targeted audience. After all, you want to attract people who’d eventually become your clients or customers. Provide quality content that understands your target market’s pain points and provides simple, practical solutions.

Don’t forget to add visuals like photos, graphs, or data to make your blogs more credible. And finally, proofread your blog articles before you publish them. 

4. Failing to take advantage of SEO

SEO or search engine optimization is crucial for brand positioning to increase your visibility in the digital world. It is important to optimize your blogs with the right keywords that help you rank higher in search engines. The higher you rank, the greater the opportunity to grow organic traffic and convert it to sales. So, develop your SEO strategy and find the right keywords/key phrases to optimize your marketing content.  Avoid keyword stuffing that can make your content difficult to read. Remember to think about your audience first, then add keywords. 

5. Ignoring analytics and facts

Statistics and analytics are crucial to your success as a brand influencer and business owner. You don’t just write and publish blogs and let them do their job of helping you gain traction in the digital space. It is necessary to measure your blog success and find out the effectiveness of your posts. Analytics provide valuable insights that allow you to take your blogs to the next level, determine the popular posts and learn why they have the most shares. 

Metrics will help you improve, enhance, or change your style of writing and focus on what your subscribers and visitors like best. For these, you should regularly check your website’s monthly traffic, leads and conversion rates, subscribers, page views, comments, inbound links, and social media shares.

6. Not promoting your blog articles on social media

Another secret of successful bloggers and entrepreneurs is taking advantage of the popularity of social media platforms. If you are not using the power of social media, you lose half the opportunity to reach a large number of readers who will benefit from your content. So, spread the message and share your blog posts on your Facebook account or business page, Instagram, Twitter, and other social sites to increase readership and subscriber base.

Make sure you have social sharing buttons on your website to various social media. By sharing your best content, you are creating a brand presence and establishing your expertise in your chosen field or industry. 

7. Not focusing on quality content

It’s true that Google and other search engines prioritize new content when they are indexing websites. This knowledge can lead to the temptation of publishing new articles every day to increase SEO ranking. But, even if you have the time and stamina to keep up with a daily writing and publishing schedule, it will be a wasted effort if your blog articles are not genuinely relevant and valuable to your target audience.  Aim for quality, not quantity. High-quality articles are your tools to increase your rank on search engines, not the number you produce every month. 

If you are guilty of any of these blogging mistakes, don’t worry because, at one time or another, even the most successful blogger and marketer experienced them. What is important is how to step forward, not do them again, and step up your blogging game.

Roy Goldstein
Latest posts by Roy Goldstein (see all)

11 thoughts on “7 Blogging Mistakes That Only Hurt Your Business”

  1. Excellent pointers Roy!

    The other day I was reading a high quality article (won’t mention where) but was astounded at finding several very obvious and lazy spelling mistakes. I kept reading but spelling and grammar are massive bugbears of mine that are easily fixed.

    How you do anything is how you do everything.

    I am learning from a handful of people I’ve recently discovered including the wonderful Ryan Biddulph who’s commented above, that the audience is the key. I have been rather selfish in my social media posts in the past and find great satisfaction now in doing my very best to solve my readers’ pain and provide them with solutions.

    The human touch is essential as is speaking in our individual voices.

    Really enjoyed reading this article and am excited to integrate the tips into my practice moving on.

    Thank you,

    Martin Pavey

    • Ryan is definitely a gem in the blogging world. His advice is golden, and he’s an excellent example of a marketing/blogging pro who focuses first on helping others, putting their needs before his. When you let go of your own needs and truly focus on others, that’s where the true growth happens.

  2. Hi Roy,

    Great post. These are all common mistakes in the blogging world. Not publishing quality content is a prime cause of failure. Bloggers just try to maintain a posting schedule and give little thought to the value of their work. Publish something detailed or don’t bother. This is how you build credibility.


  3. I totally agree with SharlaAnn and Moss that consistency in posting is the biggest challenge of blogging.

    Blogging is fun and rewarding and I love it, but when it comes to creating the content, it’s like I want every single post I write to win an award or something. It’s really difficult for me to just sit down and write something and get it out there. If I write too many short and easy posts I think they may not be very helpful and people will have less reason to visit my blog. This is something I still definitely need to work on!

    • It’s super hard for sure. I am fortunate to have a lot of talented folks contributing guest content to my site. Otherwise, it would be a struggle. Even then, with editing, publishing, etc., it still becomes challenging. And yes, I agree. We all want each piece to be award winning!

  4. Hi Roy & Anthony,
    I don’t think people are truly prepared for the amount of work and the learning curve that is involved when you decide to start a blog. I don’t think I was. There is so much more to it than just writing an article and hitting the publish button. I would have to say staying consistent is probably the biggest struggle. Especially if you are starting your blog as a side business and also have a job, or family and all the other commitments we find ourselves taking on.
    That and social media. I haven’t even started to wrap my head around all the social media possibilities.
    Fortunately, posts like this go along way in keeping newbies on track.
    Thank you,

    • You’re so right, SharlaAnn. Many aspiring bloggers assume it’s simple. It’s certainly not. Blogging success takes a long time, and you need to stay consistent and be dedicated. Be passionate about your topic, and focus on building relationships. It’s a challenging path to walk, but it’s very rewarding!

  5. Hi Roy & Anthony,

    While there are several other blogging mistakes, bloggers are making, these seven blogger blunders stand out. For instance, inconsistency is a problem that we all have gone through. It is particular to those who started blogging (or are blogging) without a plan. You surely will not hit the mark along the way. Other essential tasks may take time to blog and publish content regularly, making you less consistent. The best way to handle this issue, I believe, is to create a blog creation and publishing calendar and follow it through. If it’s one article a week that you’re comfortable with, go ahead and maintain the vibe.
    Thanks for sharing!

    • You’re so right, Moss. Inconsistency can crush a blog. I struggled with this early on in the history of my publication. A publishing calendar can be hugely helpful. I have a calendar in place that we stick to. We tend to schedule topics to spread them out so we aren’t focusing to much on one topic too close together. Thanks for reading!

  6. hey Roy, you nailed very well.

    Yes, its common to make mistakes in blogging as a beginner. We have to follow the pro bloggers and have to learn from them.

    Thank you anthony and Roy for this post.

    Keep bring such awesome content.

    • Mistakes are all a part of the blogging game. You’re right, Venkat. We can look at examples of successful bloggers and read posts about their mistakes. This can help us avoid mistakes that can crush our own blogs.


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