2020 hit businesses hard, but as the pandemic starts to subside (at least a little bit), businesses are looking to get back on track.
The easiest way to grow your business and get back on the right track is through marketing. If you don’t know which marketing strategies to use, don’t worry. Here is a list of 7 tactics to help you get your business back on its feet.
If you are looking for ways to boost your business in 2021, then email marketing is definitely worth a shot. When users access your website and like its content, they can subscribe and receive emails notifying them about discounts, sales, or special offers.
In case you decide to implement this strategy, you should think about the design of these emails. Every day, users receive emails from brands and marketers. That is why you should make personalized emails to help your message stand out from the rest.
According to a recent article from the Harvard Business Review, people receive upwards of 125 new emails each day. And they typically only respond to 25% of those (if that). So, you need to take extra steps to stand out.
You should send genuine authentic emails to help your recipients connect and enjoy the user experience across all their devices.
Numerous tools can help you launch an email marketing campaign. As a result, sending emails to a larger number of people and converting leads into actual customers will be a piece of cake. Once you build your email lists, you can always optimize them after examining the highest open rates and click-through rates (CTR).
At the very core of any marketing strategy, engaging and informative content is found. The easiest way to share that content with the audience and get the message across is through blogging.
Moreover, blogging is the most efficient way to build up SEO value through dynamic, frequently updated content, which results in attracting leads and targeting groups. Studies show that valuable and high-quality content pieces are more likely to rank high in search engine results.
This is a good enough reason for you to start creating and sharing interesting and relevant content with your audience. Additionally, you can express your business’ personality through shared content which is a great opportunity if you are just starting to build an online presence. Posting relevant articles will help you increase traffic, attract new customers, and help establish yourself as a trustfed brand.
Whichever marketing strategy you decide to adopt, chances are it will demand effective communication – internal as well as external.
For this reason, you will need to find the proper communication tool. You could start with something like Microsoft Teams or Zoom, or you could explore the market and try to find alternatives to Teams or Zoom to enhance your business communication.
If your staff members communicate well, then interaction with customers shouldn’t pose a problem. On the other hand, if they are bad communicators, then customers will find interaction with your business much harder than it should be.
In the end, customers might go to your competitors because strained communication might ruin their customer experience. Therefore, make sure to carefully select the tool, because, with the right tool, the sky is the limit when it comes to communication.
Earlier in the article, we mentioned the importance of content and blogging. If you decide to share content and run a blog, then there is one thing you should bear in mind. You can’t just write anything and post it for users to see and read.
Any content you decide to share should be optimized for search. Otherwise, it won’t rank high in search engine results which means all your efforts to attract and engage users will be in vain.
Hence, you should focus on a variety of things to improve your site’s SEO. These three SEO types are critical to your success.
On-page SEO focuses on-page elements such as keywords, metatags, URLs, etc. Off-page SEO refers to backlinks, so you can drive leads to your blog or website through guest posting. The third and last is technical SEO which aims to improve technical aspects of your blog or website, like duplicate content or site speed, so it ranks at the top in the search engine results.
Keep in mind that all three types of SEO strategies should be implemented if your plan is to rank on the first page.
Source: Tobias Dziuba
One of the most cost-effective marketing strategies is social media marketing. All you have to do is invest effort and time to execute social media that expresses your brand identity and connects with your audience.
Launching a social media marketing campaign won’t cost you much, but will bring you optimal results. You can always opt for social media ads, but that isn’t necessary if you create a powerful organic presence.
Social networks can help you grow your business. However, there are some things you should keep in mind when it comes to this strategy.
For example, you should carefully select the right platform depending on your target group. Then, you should be consistent in creating and sharing content. You can also add visual elements to enrich your content and make use of different tactics to drive leads to your accounts.
There are many other tips but these are enough for you to get started and make the most out of social media.
Suggested Reading: 10 Low-Priced Social Media Marketing Strategies Every Small Business Adopts To Promote Their Business Online
Chances are your competitors are making use of the same marketing tactics as you are. In this case, you might struggle with raising brand awareness.
To differentiate, you can become an expert in your industry or niche. Apart from creating and sharing relevant content, you can host webinars and podcasts on different niche subjects.
Similarly, you can participate in online discussions and answer questions on forums. This way, you will start gaining exposure, and in time you will become the leading expert in the industry. Boosting your credibility will increase your business’s online visibility, so make sure to capitalize on all those leads, and don’t miss a chance to convert them into customers.
The best way to connect with your audience is by sharing your brand’s story. You must have a great story behind your success and efforts to share your passion with others.
People like to hear about the brand, its first steps in the industry, what makes it unique, the company culture, and so on. So, take this chance and let them get to know your brand and its background. Therefore, dedicate one section on your website to storytelling. You will be amazed at customers’ positive reactions and responses.
To conclude, if you are looking for ways to revive your business after the crisis caused by the pandemic, marketing is the way to go. Any of these tactics will take your business wherever you want them to.
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