According to a study conducted by Ad Espresso, 54 percent of people browse for products that they want to buy on social media. Similarly, another study by Smart Insights revealed that 64 percent of consumers mentioned that they were influenced to make a purchase because of a video they saw on social media.
These studies evidently show that quality content on social media can help your business stay on top of your audience’s minds.
Apart from this, many marketers have identified social media to be one of the most valuable tools for establishing your brand identity.
However, connecting with your customers on social media can be a challenging feat as there are numerous other competing brands on social media, thus making it difficult for your brand to stand out.
Not sure how to go about it? Don’t worry, we have got you covered!
We have curated some valuable tips for creating content for social media that will help connect with your customers:
Table of Contents
Tip #1 Understand Your Customer’s Buyer Journey
We have often heard people say that content is king, but do you think this saying is applicable even in today’s dynamic market place?
We don’t think so!
This is because the consumer of today is a lot more informed, and aware about the different options that are available to them.
So, the real question is, how can you win customers’ hearts through content? The simple answer is by providing them relevant content. This means to make an impact, you should provide content based on your customer’s buying journey.
For instance, if your customers are at the awareness stage of the buyer’s journey, then your content should educate them about your product offerings in an engaging manner. You can simply do so by posting informative videos on your social media pages.
On the other hand, if your customers are on the decision stage of the buyer’s journey, you should right away post about free trials or demos on your social media.
For more information, the image below shows a detailed list of the different types of content that you should create and post on your social media, based on the stage of the buyer’s journey.
Tip #2 Host Engaging Social Media Contests
Research conducted identified that social media contests have a 34 percent conversion rate that is higher compared to other types of content. This means that by hosting an interactive social media contest, you can boost your audience engagement, and establish lasting relationships with them.
Apart from this, people often tell their friends and family about the contests taking place on social media, thus encouraging brand awareness, and helping your business connect with more customers.
Unsure how to run an engaging social media contest?
Don’t worry, we have your back! Here are a few tips and tricks that can help you conduct an exciting social media contest:
- Ensure specific goals of the contest to avoid any confusion.
- Mention the eligibility criteria of the contest so that the audience is well informed.
- Keep a valuable giveaway for the winners of the contest.
- Make sure your contest has a set deadline.
- Promote your contest on social media, and other marketing mediums.
Tip #3 Leverage the Power of Hashtags
It is no secret that our social media feeds are filled with infinite updates every hour, this is because every business, regardless of the size, is using social media marketing to connect with their target audience, and maximizing their brand success.
Then how do make your social media posts stand out?
The simple answer to this is by using relevant, industry-related hashtags. This is because when you make a unique hashtag, and add it to all your social media posts, this allows you to enhance your social media presence, and improve brand image. Besides this, hashtags make your content viewable, thus amplifying reach.
For instance, Audi introduced a hashtag, called #WantAnR8 to promote its campaign, and drive engagement on its social media posts.
Tip #4 Arrange Interesting Webinars for Your Prospects
Research conducted by ON24 revealed that 76 percent of marketers identified webinars as a way of generating more leads. This is because webinars allow you to connect with your audience.
However, it is important to note that your webinar wouldn’t be successful if you’d fail to conduct and promote it the right way:
Experts suggest that one of the simplest yet most amazing ways of promoting a webinar is through social media.
Wondering how?
Here are a handful of tips and tricks that can help you take your webinar game to the next level:
- Don’t forget to add visuals, such as images and videos, in your webinar marketing posts.
- Make sure that your social media posts, or ads have a clear call-to-action button.
- Ensure a killer landing page along with your social media post, for optimizing conversions.
- You can also leverage paid social media ads for reaching out to a larger audience.
Tip #5 Invest in an End-to-End Social Media Management Tool
Are you still unsure how to connect with your audience, and achieve your desired social media goals by following the above-mentioned tactics? The simple answer is by employing an effective social media management tool.
There are many social media tools available in the market that help streamline social media content creation, publishing, and reporting so that you can maximize results.
Unsure how to choose an end-to-end social media management tool?
We’ve curated a list of factors that you should consider while selecting the best tool:
- A good social media tool will help you achieve all your social media objectives, such as managing inbox, replying to comments, posting regularly, etc.
- The tool of your choice should offer social media scheduling options so that you can get rid of the hassle of being active on social media 24/7.
- The ideal social media tool should show essential engagement analytics to help you decide which posts or content pieces performed better.
- Last but not the least, your favorite social media tool should offer responsive technical support so that you can resolve any queries quickly.
Tip #6 Hire an Expert
By now, we know that creating social media content is not a piece of cake, and requires a substantial amount of effort, especially in this intensely competitive marketing landscape.
So, how do you manage to connect with your target customers successfully?
By simply hiring an expert company that can monitor the ongoing social media trends, study your competitors, and your customers’ buying behavior, and then post content accordingly. This will not only make your content exclusive, but will help stay connected with your audience for a longer time period.
The Bottom Line
All said and done, the final takeaway is that social media should be a major part of your content marketing efforts, especially if your business operates in an intensely competitive and dynamic industry. And so, it is best that you experiment with the above-mentioned tips and tricks for connecting with your target audience.
However, don’t forget that consistency is key. Therefore, if you want to make your social media marketing efforts work, you need a proper implementation plan designed by a social media marketing expert.
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