As an entrepreneur, when you go to launch a startup, you are driven by passion, but also by the zeal to send the revenue of your new company soaring through the roof.
Unfortunately, your efforts to engage your audience, generate website traffic, bring interest to your endeavor and ultimately grow can fail on a regular basis.
This is a reality that could happen to any new business owner trying to grab the attention of a new audience and create a digital presence for your business.
While your company can always shell out more money to create traffic generation, there are far more cost-efficient ways to attain the goals of driving more traffic to your website.
Consider the helpful tips given below:
- Create your dedicated search console set up
Google Search Console is an essential resource that you should utilize as soon as your site is live.
It comes with Google’s Webmaster Tools which allow you to really assess the performance of your pages, look at organic traffic and more.
Just like Google Analytics, it provides you with insights into your website that can change the game for your website’s SEO practices.
By integrating Google Search Console, you are directing Google on the basis of the contents you want to be searched by their bots and listed in the Google searches.
It will also allow you to determine what kind of content you don’t want your audience to find.
Google Search Console will also highlight the errors that exist on your website and suggest tips to fix them.
- SEO should be at the top of your priority list
A rather typical blunder that many new businesses are guilty of making is putting SEO on the back burner.
New business owners perceive that there are other more valuable aspects of your site that require attention.
The truth is, no matter how pretty you make your site, it’s basically money down the drain if it’s not getting enough traffic. And putting proper SEO practices in place can help drive targeted organic traffic.
Don’t forget that growing your web traffic should be a high priority for your business in today’s digital age.
That’s the reason why you should be front-lining SEO in your business plan from day one.
It’s the most impactful way to drive substantial traffic to your website, even though results may take time to reflect. Implementing your SEO strategy at the early stages of your business will definitely help you climb the ladders of success.
- Utilize social media pages
Irrespective of how many algorithm changes are implemented, social media sites will always be one of the most potent resources for traffic. If you want one hack to grow web traffic, social media platform is your answer.
YouTube, for example, is a social media channel with a lot of power. Let’s look at how My Assignment Help, an online business that provides online assignment help for students, uses this popular social media channel.
In addition to YouTube, you should also be posting content like articles, infographics and more on popular channels like Facebook, Twitter, Instagram and Pinterest.
Even though it’d be unreasonable to think that every blog post or article will rank on social media platforms, it can be quite effective for time-bound content.
For instance, relevant news articles or posts covering current events are perfect for social media promotion. If you need to catch the fancy of your target audience on a specific type of content, you can definitely leverage social media to serve this purpose.
Also, don’t forget to use relevant posts that promote your website pages. This serves as a great idea to extend your reach beyond your network and grab the attention of consumers searching for your products and services.
- Carry out some fine-tuning for your website
If you own a business website, anytime is a good time to check your website and take note of its strengths and weaknesses.
After all, the quality of your site not only influences the user experience once someone lands on your site, it can also determine where you end up in the SEO rankings.
Focus on the factors that search engines take into account while determining your ranking. Pay more attention to aspects like site speed, long-tail keyword implementation and mobile optimization.
To make sure that the pages load quickly, look for large files (like videos and photos) that could be embedded or compressed.
- Present valuable content
The ideal way to appease Google is to create relevant content. Only then will you be able to provide a major boost to your small business SEO and elevate the traffic coming to your website.
So, it goes without saying, that the content should be appealing, informative and actionable. Needless to say, it should solve the issues of your consumers or otherwise add value to them.
Quality content is extremely valuable to Google, and is highly valuable for your business. If you keep producing good quality content on your website and your audience appreciates it, then Google will highlight the content in search, making it available to more audience members.
- Network with the influencers in your niche
In the age of social media, influencers hold immense power and every business should consider the benefits of leveraging the same.
You need to approach influencers who’s following might be interested in your business. It’s highly likely that approaching the right influencers will get you closer to your target audience. So, collaborating with them could immensely boost your traffic.
If you want your association with the influencer to be successful, then it is crucial to develop a relationship with him/her. Sharing a relationship with them would mean that at some point they would share your content with their audience in a positive way.
- Implement effective email marketing strategies
Offering newsletters and promoting offers through email is a great way to stay in touch with your customers.
It can allow you to generate substantial traffic for your website. Offer valuable information and links to pages on your website where the consumers can learn more, be it through blog posts or landing pages.
Just ensure that you don’t bombard your readers with emails too frequently. If you do so, your customers will either disengage or unsubscribe from your emails.
Also, use relevant email subject lines. This way, you can be certain that the receiver will read the email sent by you.
- Check what’s working well for your site
As you work to gain more traffic to your site, it’s vital that you utilize the resources like Google Analytics, Moz, SEMrush and other great tools to see what methods are actually driving steady traffic to your site and what’s working and what’s not.
Once you know what’s working in your favor, you can concentrate all your efforts into traffic generating activities.
Let’s rehash the “80/20 rule” here, which implies that 80% of your results often come from 20% of your activities.
Follow this rule while working for your site’s traffic generation and you’ll notice a considerable, positive change in the website traffic.
In conclusion
You must implement these pro tips and come up with foolproof strategies to promote audience engagement and website traffic.
What’s also remarkable about these ideas is that they are extremely cost-effective and won’t add a ton to the cost of your business.
With time, these ideas have the potential to culminate into thousands (even millions) of dollars of revenue. So, get started on these strategies today and promote the traffic generation process of your website.
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- 8 Important Steps to Generate More Website Traffic - December 6, 2020
