The speed with which SEO changes has also changed the SEO techniques marketers use to give their websites a boost in search.
Google is constantly getting more intelligent and more sophisticated. The search engine giant’s regular algorithm updates aim to evaluate and essentially grade web pages better than was the case in the past, thus serving up the most accurate, valuable results in search.
While this makes things easier for people searching online, it makes things much more challenging for SEO professionals.
Ultimately, what matters most is to focus on creating content on your site that answers your visitors’ queries and gives them the best answers and solutions.
While focused on better search, Google’s aim is also to direct searchers to paid search results above the organic listings.
You are in direct competition with paid results, so it’s more critical now than ever to give your content a boost to show up on the first paid, high up in organic results, and high enough to compete with paid results.
Fortunately, there are proven tactics that can help you do just this. Here are nine successful SEO strategies that will generate higher organic traffic.
- Optimize your site to be mobile-friendly:
To achieve the best SEO results, you need to make sure your site is mobile-friendly.
Why? In 2016, after Google revised its algorithm, mobile-first indexing became a significant component in SEO rankings.
Google made this a focus after discovering that the number of searches carried out using mobile apps had significantly increased.
Billions of people around the globe today now have mobile devices, so Google wanted to make sure the sites they serve up are mobile-friendly to provide high-quality content and content that can easily be viewed on any device.
- Focus on local SEO optimization:
Focusing on local SEO is another essential SEO technique that works very effectively. Recently, searches for ‘near me’ have increased, as users are constantly on the lookout for products or services close to their geographical location.
A focus on local SEO is key for businesses with a physical presence. When looking for services and products nearby, consumers will pick up their phones and either type or speak their query.
To ensure your business pops up in these searches, you need to be sure to include your contact details, address, and directions and naturally incorporate keywords (long-tail as well) to help your site appear in search.
Make sure you have all the right directories filled out. Yelp, Yellow Pages, Google Business, to name a few, as well as industry-specific directories.
- Improve user experience:
If you want to get more traffic on your site and also gain higher search engine rankings, you have to make sure your website is user-friendly.
If your website offers visitors the experience they expect and gives them the correct info very quickly, your visitors will stick around longer and are more likely to become customers.
Google will identify the amount of time a user spent on your site, and as your time on site stat increases, Google will view your site more favorably.
If users stick around your site, it signifies to Google that the user found what they were looking for…and maybe more. A solid user experience ensures that people stick around your site longer.
- Maximize on social media:
While the direct impact of social media on SEO is murky, it is clear that there is at least an indirect impact that can help your site in search.
Your online business also needs a social media presence because it promotes brand awareness and helps you interact easily with your target audience.
You can also boost social media traffic to your site, and people clicking on your posts are likely more interested in your content, thus leading to them sticking around longer.
Also, social media profiles appear on search engines. If your posts are sufficiently engaging, your rankings will undoubtedly improve, and your social media channels will start to appear in search results.
- Do not ignore YouTube SEO:
Did you know that YouTube is considered a search engine, and many people view YouTube as their go-to resource for information?
You might have noticed that a YouTube video related to the topic appears on the first page when searching for a particular topic or product on Google.
YouTube has billions of searches every month, and if you execute YouTube SEO properly, your site might end up in the top search engine rankings.
Moreover, the number of views could help improve your traffic and boost your brand.
- Rely on available SEO tools:
If you are a digital marketer, you will likely appreciate the great SEO platforms and tools available. These tools can help you gain a clear grasp of the performance of your website, plus they allow you to analyze pages, fix errors, uncover keyword opportunities and even generate reports to present to your team.
A few tools we really like include:
- The Magento 2 SEO extension (for eCommerce)
This list could go on for pages, but we will leave it at these six, and you can take your research from there. Dig around and test out a variety of tools to determine which is the best fit for you.
- Link building:
Link building is a critically important SEO technique that appears to be in it for the long haul.
Search engines strongly factor in the number and quality of backlinks pointing to your site, and if you have many quality backlinks, this could significantly boost your rankings.
There are a variety of ways you can generate backlinks.
- Outreach to website owners
- Guest blogging
- Paid backlinking (although we don’t recommend this)
- Directories and social media
These are just a few. Link building isn’t easy, but it is worth it. Work with your team to develop the best strategy for you, and then start building links.
- Be sure to use long-tail, semantic keywords:
As we mentioned earlier, many people are searching on their mobile devices. This means that the number of voice searches is increasing. Thus, you need to consider long-tail keywords and semantic searches to account for more natural flowing searches.
For example, rather than searching for “best pizza shop,” people may now be searching for something like “What’s the best pizza shop near me with calzones?”. This more natural-sounding search trend means you need to factor this into the content you have on your site.
- Focus on Metadata:
Metadata is a critical part of SEO and includes meta descriptions and tags for titles and images. You have to make sure the article you publish includes meta descriptions. And they must be unique and describe what a particular page is about.
While these won’t appear on a page, they can seriously increase clicks on your search results, as they appear under your headline in search.
It’s also essential to add descriptions and tags to your images. This helps Google understand your page better and also can give a boost to your search results.
Title tags must be captivating to grab attention and remind people what the website is about. With every page, too, they must be unique. Don’t forget to focus on these hidden SEO techniques.
As an SEO professional, your goal is always to make your site appear higher in search for the right searches. This can lead to serious increases in quality website traffic and can give a boost to your business.
If you start by applying these 9 SEO techniques, you will position your site to appear higher in search and help you compete more effectively in your industry.
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