As we move further into the year, it’s important to stay up-to-date on the latest social media trends. These trends can help your brand get noticed and generate more leads and sales.
In this article, we’ll discuss several social media trends that will help you achieve success far into the future.
We’ll also provide tips for using SFX and royalty-free music in your digital marketing videos to create a more fun, exciting, and engaging experience for your audience.
Table of Contents
What is Short-Form Video?
Before we dive into the growing trends, let’s take a minute to discuss what short-form video really means.
Think about it. Social media users (and we’re all guilty) tend to have short attention spans, so a quick video that gets to the point is more likely to be watched all the way through than a longer, more drawn-out video.
Additionally, with social media platforms like Instagram Reels and Snapchat only allowing videos up to 60 seconds or so in length, it’s important to create content that can be consumed quickly and easily.
Now that we all have a better understanding of short-form video, let’s take a look at some social media trends that will get your brand noticed in 2022:
Video is Key
If you’re not using video to promote your brand, you’re missing out.
According to HubSpot, 78% of people watched an explainer video to learn more about a product or service in 2020. And that number is certainly going to grow in the coming years.
Not only do people prefer watching videos, but videos are also more likely to be shared on social media platforms than most other types of content.
So, if you’re looking for a way to get your brand noticed, start creating engaging video content.
TikTok and Short-Form Video Content
One social media trend that’s sure to continue gaining popularity this year is short-form video content. According to HubSpot, 85% of marketers agree that short-form videos are the most effective format on social media.
While Instagram is still a top favorite, platforms like TikTok are rapidly gaining popularity, and this popularity is shaping the future of video content and social media on the whole.
This type of short-form content is perfect for social media platforms like TikTok, where users are typically scrolling through their feed quickly and don’t have the attention span for longer videos.
If you’re not already creating short-form video content, now is the time to start. According to HubSpot, short-form video content has the highest ROI of any other social media marketing strategy.
User-Generated Content (UGC)
Another social media trend that’s been on the rise in recent years is user-generated content (UGC).
UGC is any content that’s created by your fans or customers, and it is a great way to promote your brand. You can use UGC in your social media posts, on your website, or even in marketing campaigns.
Live streaming is another trend that’s been growing in popularity, especially on platforms like Instagram and Facebook.
Using live streaming allows you the opportunity to connect with your audience in real-time and build a connection with them.
Lastly, it’s also a useful way to show off your brand’s personality and create an engaging experience for your viewers.
A brand challenge is a social media campaign where your followers face a challenge to do something related to your brand.
For example, you could challenge them to take a photo with your product, use your hashtag in their posts, or even create their own piece of content featuring your product.
Brand challenges are a great way to get people talking about your brand and to get creative content for your social media pages.
Influencer ads are a type of social media advertising where you partner with an influencer to promote your product or service.
Generally, promote your brand through sponsored posts, Instagram stories, or YouTube videos. Influencer ads are a great way to reach a new audience and get your brand noticed.
Micro-influencers are influencers with a smaller following, typically between 1000 and 100,000 followers.
While they may not have as large of an audience as some of the bigger influencers out there, micro-influencers typically have more engaged followers. This makes them a promising option for promoting your brand.
AR filters are a type of augmented reality that allows users to add filters to their photos or videos. Also, these filters can be used to promote your brand, product, or service.
AR filters are a great way to get people talking about your brand and to create an engaging experience for your followers.
Storytelling is a great way to connect with your audience and promote your brand. Stories are a powerful tool that you should use to evoke emotion, build trust, and create a connection with your followers. Lastly, when used effectively, stories can be a very powerful marketing tool.
Using Royalty-Free Music and SFX in Your Videos
We’ve already discussed how important video content is for your social media platforms. Now let’s talk about how to make your videos even better with a high-quality royalty-free song and some SFX (sound effects).
Adding music and SFX to your videos can help to set the mood. It can create an emotional connection and even add some humor. It’s important to choose the right music and SFX for your video.
Make sure that you have the proper licenses for the songs and SFX that you use.
There are a few different places where you can find royalty-free music and SFX. Some websites, like Soundstripe, offer subscription plans.
This gives you unlimited access to a library of high-quality stock music and SFX. Additionally, you can also purchase individual songs or SFX from sites like AudioJungle. With legitimate and reputable royalty-free music sites, you can have peace of mind. You know you’re using all the music you need without fear of copyright infringement.
The Bottom Line
There you have it! These are just a few of the social media trends you should use to get your brand noticed in 2022 and beyond. Be sure to experiment with different types of content and see what works best for you and your business. Have fun with it! Finally, don’t forget to add some high-quality music and SFX to give your video content the professional edge it needs.
- 9 Social Media Trends That Will Get Your Brand Noticed - August 25, 2022