AGMarketingChats October 7 2021: Why Brands Need to Leverage the Power of Twitter (and How to Make it Happen)

Twitter is a powerful social media channel, provided you know how to leverage it the right way. It’s a great place for building relationships with likeminded professionals, positioning yourself as a thought leader, growing brand awareness, engaging in real conversations, and giving your business a boost.

As of late 2021, the number of Twitter users was approaching 400 million. Whatever niche you operate in, that large number means there’s a piece of the pie for you to benefit from. That giant piece of pie can lead to lots of positive benefits, as mentioned above, but you need to do things the right way.

On this recent #AGMarketingChats Twitter chat session, Twitter expert Madalyn Sklar joined us as our guest. During the session, Madalyn dropped tons of wisdom on attendees. And today, we’re sharing that wisdom with you in this recap of the Twitter chat.

In this recap, you’ll learn:

  • Why your brand should be on Twitter
  • How you can boost your personal brand on Twitter
  • Tips for publishing content to get the most out of the channel
  • The types of content that perform the best
  • How to grow your following
  • …and so much more

Without further ado, let’s jump into the conversation and gain some top-notch knowledge about Twitter marketing from one of the top social media marketers in the business.

Q1: What makes Twitter such a valuable channel for brands?

Have you seen value for your brand on Twitter? I know I have. I’ve worked with tons of brands and individuals to build a powerful presence on Twitter and to help them leverage the channel to grow their brand – both personal and company brands. Madalyn has done this quite successfully as well, and she has some great insights on this topic.

As you can see, Twitter is a great tool for brands on a number of levels. It’s an excellent space for generating brand awareness and expanding the reach of your content and brand message. Twitter also offers that real-time factor that allows for genuine dialogue with your followers and fans. That’s so important in today’s increasingly sophisticated digital environment.

Q2:  What types of brands can benefit the most from a presence on Twitter?

Is Twitter a platform for all types of businesses, or are there specific business types that can benefit most from a presence on Twitter? One of the most important things to understand about social media is that there is no one-size-fits-all approach that’s right for every business. Madalyn offers insights to help you determine whether Twitter is the right fit for your business.

Before you jump on Twitter, do your research. There are tons of great places, like Statista for example, where you can pull stats about Twitter users. You can find out a ton about their likes, interests, brands they follow, and more.

You can also ask your existing customers. Just send out a survey asking what channels they prefer to engage on. If you ask a subset of your ideal customers this question, you’ll be able to pinpoint exactly where they like to hang out, thus allowing you to target the right channels to connect with more prospective customers in your target audience.

Q3: It’s not just companies benefiting from Twitter. How can an individual use Twitter to build their personal brand?

We all have a personal brand. Some more developed than others, but in reality, whatever persona and vibe you put out online is what others view as your personal brand. Twitter offers a lot of opportunity to help you fine-tune your personal brand and to grow a community around that brand to help both you and your audience (or fans) benefit.

Q4: Posting frequency is a question that often pops up. What are your Twitter posting frequency recommendations?

This question arises with virtually every channel. What posting frequency of crosses that line into being too many posts? Will your audience tolerate the amount of content you publish? And how do you find that sweet spot for the best posting frequency on a channel like Twitter?

Experimentation is a valuable way to find out what works and what doesn’t. Test out going all in and posting 20 times per day. See if you start to earn some boosts in key stats, and make sure your follower numbers and other stats aren’t dropping off. If they are, that can mean you’re annoying people. If your stats continue to rise, and your engagement is up, then you’re doing something right.

That said, you’ll also want to factor in your bandwidth. If you don’t have the time (or the desire) to post this often, start by posting a handful of Tweets each day and engaging with and retweeting others’ content. Start slow and build up to what you can handle.

Q5: What types of content perform the best on Twitter?

When it comes to content marketing, there is no shortage of the types of content available. Infographics, articles (short-form and long-form), videos, case studies, eBooks, white papers, GIFs, memes, demos…you get the point, right? It’s a huge list! For this reason, it’s important to understand which types of content perform best on Twitter – if you decide to work this channel into your social media strategy.

Q6: What’s your best advice for growing your Twitter following (with the right audience)?

Growing your audience on Twitter is an important component of realizing the true benefits of the platform. But growing your audience doesn’t just mean gaining thousands upon thousands of followers. It means building an audience of the RIGHT followers who are engaged with your content and then creating true, lasting relationships with your targeted follower-base.

Q7: How should brands go about engaging in conversations and creating activity on Twitter?

On Twitter, engagement is key. It’s not enough to simply schedule a group of Tweets and walk away. You need to truly be presence and be willing to create genuine back and forth with your followers and others on the channel. Engagement is what really helps you grow on Twitter.

Don’t be afraid of conversations online. Twitter is such a great place to learn and grow together. There is a true community here for both brands and individuals to build relationships, help one another, and really add value to the digital world.

Q8: What’s one final piece of advice you would offer to brands and individuals looking to leverage the power of Twitter for growth?

We host a new #AGMarketingChats session each Thursday. You can check out the full schedule for the remainder of 2021 by clicking this link. —>>> #AGMarketingChats Twitter Chats Calendar

Anthony Gaenzle
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