AI writing assistants are becoming increasingly popular tools for web content creators. They provide an efficient and effective way to create high-quality website copy in a fraction of the time it usually takes a team of writers.
But what should you keep in mind when using them to avoid sounding robotic or raising alarms with search engines?
This blog will help you navigate the pros and cons of AI writing assistants so that you can make the most out of your website content.
Let’s start by looking at the pros of using AI writing assistants for content production. We’ll then jump into the dark side before wrapping it up with some notes about adding that human touch.
Table of Contents
The Pros of Using AI Writing Assistants
The primary advantage of using AI writing assistants is that they provide an effective way to produce large amounts of high-quality text quickly and efficiently.
Produce, Produce, Produce
This is especially useful for website owners who want to stay on top of their SEO goals but don’t have the time or resources to write copious amounts of text and consistently pump out fresh content.
In addition, because algorithms power these tools, they can produce content faster than a human writer ever could.
Consistency in Tone Across Content
AI Tools like Jasper AI or Rytr can also incorporate natural language processing (NLP) to ensure accuracy and consistency across pieces, ensuring that your tone remains consistent throughout your website content and blog posts.
Save Time and Money and Create Efficiency
Finally, AI writing assistants can save you time and money by eliminating the need for hiring freelance writers or editors—two tasks that can be expensive and time-consuming.
The Cons of Using AI Writing Assistants
One potential downside to using AI writing assistants is that they can sometimes produce text that lacks personality or emotion.
Missing Personality?
While this may not be an issue if you’re simply trying to get technical material out quickly, it could be a problem if your goal is to create engaging pieces with an emotional appeal.
Do you want to create content that lulls your readers to sleep or fails to connect with them on a human level? That’s never a good idea.
So, it becomes critical to find a way to leverage AI writing assistants in a way that incorporates a piece of what makes you…you.
Errors and Misinformation
Depending on your chosen tool, you may find yourself dealing with occasional typos or grammatical errors—which could hurt your website’s reputation if left unchecked.
AI tools will also occasionally pull in outdated or incorrect stats, so make sure you double-check any stats included in the initial content drafted by your AI writing assistant.
Readers will question how authoritative your content truly is if you keep coming across misspelled words or incorrect stats.
Search Engines Are Watching
Search engines are now trained to uncover poorly crafted AI content. So, beware before simply typing in a few commands and copying and pasting whatever your AI writing assistant spits out to publish new content on your site.
Adding a Human Touch to Your Website Content
One way to ensure that your website content remains engaging despite being created by an AI assistant is to add a human touch before publishing it online.
This could mean having someone read over each piece before posting it publicly or even giving yourself time between drafts so that you can look over each piece of content with fresh eyes before making any changes or updates.
Doing this will help ensure that each piece has been thoroughly edited and proofread by someone who knows how best to communicate with your target audience—you.
As you review the content, make sure to do the following.
- Incorporate your own tone and voice
- Remove any robotic-sounding text
- Add images and other supporting visuals
- Mention new stats and specific examples
If you’re going to use AI to create any kind of content that your intended readers will expect to have a human touch (which is typically ALL of it), it’s best to use AI to create the base for a piece that you fully humanize before publishing.
Never simply accept what the AI shoots out. Using AI writing assistants effectively hinges on your partnership with the AI. The AI generates the bones, then you flesh it out and turn each piece of content into a masterpiece.
The Human-AI Intersection Is Where The Magic Happens
Using an AI writing assistant can be an effective way for marketers and website owners to create high-quality content quickly and efficiently, reducing costs and increasing productivity simultaneously.
However, it’s important to remember that some types of content require more than just automation; they require personalization to truly engage readers.
To combat this problem, consider adding a human touch before publishing any AI-written material on your site—it will go a long way toward ensuring success.
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