An Ultimate Guide To Understanding Shopify SEO And Its Benefits

Are you a Shopify merchant looking for tips to improve your eCommerce website’s SEO? If so, then you’ve come to the right place!

In this blog post, we’re sharing our ultimate guide to understanding SEO for Shopify and the benefits to your eCommerce business.

Why Is Shopify SEO Important?

If you ask a Shopify SEO expert, they’ll likely tell you there are two main reasons why Shopify SEO is so important:

  • To Improve Your Store’s Visibility In Search Engines

Your goal is to get your store to rank as high as possible for relevant keywords. The higher you rank, the more likely people are to find and visit your store. Which, of course, means you get your products in front of more potential buyers.

  • To Increase Organic Traffic To Your Store

Organic traffic is the traffic that comes to your store from search engines. This is the most valuable type of traffic because it’s free and targeted. This is traffic from people searching specifically for what you offer and who are likely further along in the buying process.

How Can We Improve Shopify SEO?

There are many things you can do to improve your Shopify SEO, but here are some of the most important:

  • Use Keyword-Rich Titles

One of the most important things you can do to improve your SEO is to use keyword-rich titles for your products and pages. When you use relevant keywords in your titles, it helps the search engines understand what your page is about, and makes it more likely that people will find your page when they search for those keywords.

  • Use Keyword-Rich Descriptions

In addition to using keyword-rich titles, you should also use keyword-rich descriptions for your products and pages. Just like with the titles, using relevant keywords in your descriptions adds another layer and provides more guidance to searches engines as they look to determine where to rank your site.

  • Optimize Your Images

Another important thing you can do to improve your Shopify SEO is to optimize your images. When you optimize your images, you’re helping the search engines understand what the images are, and helping people find your images when they conduct image searches. Here’s a great example below. Anthony Gaenzle and team created an infographic for SE Healthcare and that image ranked for the keywords “physician burnout” which gave the SaaS company a nice boost in SEO for their burnout platform. 

physician burnout SEO example
Image: SE Healthcare original infographic shows up near top of search results
  • Use Relevant Keywords

Throughout your store, it’s essential to use relevant keywords. This includes your products, pages, blog posts, images, and more. Using relevant keywords helps the search engines understand what your store is about, and it also helps people find your store when they search for those keywords. This can give your product sales a major boost.

  • Link To Your Products And Pages

When you link to your products and pages from your blog posts and other pages on your site, it helps the search engines understand what your pages are about, and it also helps people find your pages. Internal linking sends major signals to Google, which can lead to a bump in search and more relevant traffic to your site.

  • Promote Your Store

In addition to optimizing your store for the search engines, you should also promote your store through social media, email marketing, and other channels. The more you promote your store, the more traffic you’ll get and the more sales you’ll be able to make.

  • Use Google Analytics

Google Analytics is a free tool that allows you to track your website’s traffic and performance. Using Google Analytics is important because it allows you to see which keywords send you the most traffic and which pages are the most popular on your site. Be sure to prepare for the shift to GA4, though, as Universal Analytics will be going away summer of 2022. Here’s some info direct from Google on the switch.

  • Use Google Search Console

Google Search Console is another free tool from Google that allows you to track your website’s SEO. It provides you with valuable insights into how the search engines are indexing your site, and it also allows you to submit your sitemap, which helps the search engines find and index your pages. You can also uncover issues that might be preventing your site from showing up in search and then act quickly to fix them.

  • Use Shopify’s Built-In SEO Features

Shopify is a platform designed for eCommerce, which means it has many built-in features that can help you with your SEO. For example, Shopify automatically generates sitemaps and allows you to customize your URLs, which are both important for SEO. Watch the video below for a tutorial in utilizing Shopify’s built-in SEO tools. 

  • Hire An SEO Expert

If you want to take your Shopify SEO to the next level, you can hire an SEO expert. SEO is not easy, and it becomes even more complex when you’re working in the eCommerce space. Most companies don’t have an SEO expert in-house, so outsourcing to a solid SEO agency can be hugely helpful. An SEO expert can help you with things like keyword research, on-page optimization, link building, and more.

Final Thoughts on Shopify SEO

SEO is a critical factor in the success of your Shopify website. If you think you can simply create a site, and the sales will roll in, you’re wrong.

While you will need to do some paid advertising and other promotions, SEO will help you save money and keep relevant traffic flowing into your site for the long term.

Take the time to implement and execute the steps provided throughout this article, and the search engines will eat up your site and start showing it often in search results.

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Latest posts by Rahul Vij (see all)
Categories SEO

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