Author: Anthony Gaenzle

Anthony is the Founder of AnthonyGaenzle.com, a marketing and business blog helping startups, small businesses and marketing pros grow and thrive. He is also the Head of Marketing and Business Development at Granite Creative Group, a full-service marketing firm. Throughout his 15+ years in the marketing and multimedia fields, he has worked with companies across a wide variety of industries from SaaS and healthcare to higher education, technology and many others. He has a strong focus on storytelling, strategy, content marketing and leadership. He is, and always will be, eternally a student of marketing and business strategy.
keeping your business going during disaster
Leadership
Strategy

How to Keep Your Marketing Efforts Going During a Disaster

When a global crisis occurs, it can have detrimental impacts on a business. In a time of disaster, it can be easy to focus on the problem at hand and forget about keeping your business going. It can be difficult to put your company first during such a troubling time, but if you don’t continue […]

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video marketing tips for small business
Content Marketing
Social Media

[Video] Why Small Businesses Should be Using Video Marketing to Stand Out

Nearly 500 million hours of video are watched on YouTube every day. Video has quickly become our preferred medium for content consumption, entertainment and learning. Marketers have realized the power of video and have been creating more and more video content to engage with their target audience. In the past, video has been somewhat off […]

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how to be productive working from home
Strategy

Remote Working Guide: Tips to Stay Productive and Effective While Working From Home

Across the globe, the world is changing. The way we interact, how we approach both personal and professional relationships, the way we do business and generally the way we live have all been significantly impacted by the COVID-19 virus. As we adjust to the impact this crisis has had on all of us as a […]

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printing fulfillment services
Web & Design

What to Look for in a Printing Company for your Marketing

Direct mail and leaflets are considered traditional forms of marketing, however they are incredibly still effective even in this fast-paced digital world. When you think about how to approach your physical marketing materials, high-quality printing is key to ensure your materials are consistent branding-wise and quality-wise with your digital presence. As such, you need to […]

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how employees and their peers communicate
Strategy

3 Ways Technology Influences Employee Peer Relationships

A positive company culture is one of the most essential factors in maintaining a productive and efficient workforce. It’s more important than ever before that companies work to improve employee engagement. A concept that is often overlooked is the value of fostering positive employee-peer relationships. Your workers have to be around each other every day […]

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AI in ecommerce marketing
Social Media
Strategy

How Artificial Intelligence Is Assisting E-commerce Marketers?

Artificial Intelligence is one of the hottest topics of discussions today, and this smart technology has drastically transformed many businesses. The use of AI in e-commerce has made the use of online technology safer and more secure for users and has made work more efficient and effective for marketers. Online marketers are now able to […]

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Growing business with a great website
Content Marketing
Strategy
Web & Design

How to Launch Your Website and Build Traffic to Grow Your Business

In today’s digital world, your company’s website serves as the cornerstone of all of your marketing efforts. One of the top goals (if not THE top goal) of your marketing is to drive qualified traffic back to your website and convert those visitors into leads (and ultimately customers). The thing is, though, it’s not enough […]

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Strategy

Questions to Ask When Outsourcing Marketing to an Agency

Outsourcing portions of your marketing plan execution to an agency can make a lot of sense. In the right situation, a marketing agency can serve as an extension of your in-house team and often adds a level of expertise that your team previously doesn’t possess. While there are a lot of positive reasons to outsource […]

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Content Marketing
Social Media

Two Editorial Templates You Need to Stay Consistent and Make Your Blog a Success (with Template Downloads)

One important key to blogging success is consistency. Whether running a blog on the main website of a major corporation or managing your own niche WordPress blog, posting and distributing with regular frequency and covering the subject matter your audience wants should be a focus within your content strategy. A recent HubSpot study showed that […]

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Leadership

These Four Things Can Kill Your Credibility as a Leader

I’ve written a number of articles on this blog about what it takes to be a successful, effective leader. This time, I’ll explore the opposite side of leadership, the things you need to avoid as an aspiring leader. To avoid killing your credibility as a leader and losing your team, make sure you aren’t doing […]

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