Author: Anthony Gaenzle

Anthony is the Founder of AnthonyGaenzle.com a marketing and business blog. He also serves as the Head of Marketing and Business Development at Granite Creative Group, a full-service marketing firm. He is a storyteller, strategist and eternal student of marketing and business strategy.
Strategy

Innovation and Its Importance in Building a Sustainable Business

A CEO I worked with earlier in my career would often say, “If you keep doing the same things, you’ll always get the same results.” This statement always resonated with me. Companies that remain stagnant and fail to innovate are ultimately not sustainable. The competition will always be on the lookout for that “next big […]

Read More
Content Marketing
Web & Design

6 Tips to Create and Promote Your eBook to Generate Qualified Leads

Downloadable content like ebooks and whitepapers provide your website visitors with excellent incentive to make the leap into your marketing funnel. Contact forms on your website are important, but unless a site visitor has an immediate need for your services, they are going to cling tight to their contact info. Offer them a valuable piece […]

Read More
Leadership

4 Things All Good Leaders Do

There are a variety of different leadership styles to choose from. No one-size-fits-all answer. But no matter what style you ultimately choose, there are things all good leaders should strive to do consistently. So, you may be asking yourself: How can I become a better leader?  These four things can help you improve as a […]

Read More
Content Marketing

Making the Case for Paid Media in Your Marketing Strategy

Earned, owned, and paid media are the trifecta of a successful media strategy. Incorporating all three into a converged media strategy will increase your marketing returns better than just using one. So, is there a case for using one form of media over the other? To start, let’s take a quick look at each form […]

Read More
Content Marketing

Content Marketing to Build Lasting Relationships with Your Audience

Think about the brands to which you feel strongly connected. The brands that really seem to get you. These are the ones whose newsletter you look forward to and from which you’d never entertain the idea of unsubscribing. The ones with the social media presence you instantly navigate to each time you sign on to […]

Read More
Free Templates and Business Downloads
Content Marketing
Strategy

Five Free Business Resources and Downloads to Help You and Your Organization Grow

Continued learning has always been a critical component of my professional success. I recommend that everyone, no matter what career path you’ve taken, make self-improvement an integral part of your professional development. With the amount of content available online today, barriers to continued learning have been virtually eliminated. I wanted to share a few of […]

Read More
Content Marketing
Social Media
Strategy

5 Marketing Trends to Follow in 2019

Is it a secret that failing to keep up with latest marketing trends can lead to failure as a marketer? Certainly not. Most marketers understand the importance of staying up-to-date with the latest tools and tactics of the trade. It’s finding the time to keep up with those trends and knowing what to focus on […]

Read More
Content Marketing
Leadership

Ideas For Employee Recognition

There’s more than one way for an employer to say good job to its employees. In fact, there are virtually endless options to give employees an extra pat on the back for a job well done. However, many employers don’t use them. Whether a large corporation or a small business, recognition can make a huge […]

Read More
healthcare social media
Social Media
Strategy

Social Media in Healthcare: How Being More Social Can Lead to an Improved Patient Experience

If you’ve been keeping track of the AG Integrated blog and happened to notice my new bio, you saw that I just shifted my career focus from higher education to healthcare (and legal). While my opinions shared on this blog in no way represent the opinions of my new employer, I thought it would be […]

Read More
Productivity
Strategy

Are Too Many Meetings Killing Your Team’s Productivity?

Meetings are a necessity in the business world. Without them, lots of great ideas would go undiscovered, teams would find it excruciatingly difficult to collaborate and productivity would likely suffer. The opposite, however, can be said about too many meetings. Professional tasks, no matter what field or department, require actual time to complete. Meetings piled […]

Read More