Author: Anthony Gaenzle

Anthony is the Founder of AnthonyGaenzle.com, a marketing and business blog helping startups, small businesses and marketing pros grow and thrive. He is also the Head of Marketing and Business Development at Granite Creative Group, a full-service marketing firm. Throughout his 15+ years in the marketing and multimedia fields, he has worked with companies across a wide variety of industries from SaaS and healthcare to higher education, technology and many others. He has a strong focus on storytelling, strategy, content marketing and leadership. He is, and always will be, eternally a student of marketing and business strategy.
social media marketing
Social Media
Social Media Strategy

How to Measure the Success of Social Media Marketing

Now more than ever, businesses and brands have access to an unprecedented number of potential customers, readers, subscribers and fans. While the internet and search engines have made connecting with audiences on a global scale much easier, it is social media that is currently revolutionizing the marketing game. Social media marketing – in comparison to […]

Read More
HARO reporter pitch
SEO

How to Pitch HARO Reporters Successfully (and Build Backlinks for SEO)

Backlinks are an important factor in how your website appears in search results. Building a high-quality, diversified backlink profile can really help you gain favor with Google (and other search engines). Link building, however, isn’t an easy undertaking. Fortunately, there are some easy solutions to help you gain backlinks with minimal effort. HARO (Help A […]

Read More
website content localization
Content Marketing
Web & Design
Website Design Tips

How Content Localization Can Improve Your Website’s Accessibility

Setting up a WordPress website is a simple process and can be made even easier by using the multitude of free plugins available for download. WordPress themes are generally expected to be localized and ready for translation, but sometimes it can take a few extra steps to prepare your theme for translation.  There are multiple […]

Read More
small business recovery
Small Business

10 Actionable Tips for Staying in Business During and After COVID-19

Sadly, the COVID-19 pandemic has caused many businesses to either close or scale down their operations. Moreover, those not selling essential products and services are now struggling to survive the resultant economic downturn. Companies are therefore being confronted by the challenge of how they can pull through and perhaps even succeed both during and after […]

Read More
Content Marketing
Reviews
Visual Marketing
Web & Design

DesignCap Product Review: Making Graphic Design Simpler and More Effective

Visual content is hugely important to a company’s marketing success, but not all companies have the capabilities in house to design high-quality, visual content consistently. Nor do they have the budget to hire in-house designers or even outsource to freelancers. DesignCap offers an excellent solution. This easy-to-use tool can turn virtually anyone on your team […]

Read More
Startups
Strategy

Why You Should Make Design Thinking the Center of Your Strategy

Many people may not consider themselves designers. They are accountants or payroll specialists. They know about sales strategies or they can analyze production methodologies. But design thinking? That’s for other people, and they may believe it doesn’t really apply to them. Many of those people would be wrong. The impact of design thinking Design thinking […]

Read More
freelance content writer
Blogging Tips
Freelance Tips

Tips for Getting the Most out of Freelance Content Writers

In a previous post, I asked, “Is it Time for You to Take a Break From Blogging?” Each of us must take time off occasionally. But what if that break makes you decide that blogging isn’t for you? If you’ve found a profitable niche, you might not want to walk away just yet, but you […]

Read More
Dooozen LinkedIn Automation Tool
LinkedIn
Reviews
Technology

Dooozen Product Review: LinkedIn Automation Tool for Boosting Sales

Marketing experts are taking notice of the Dooozen LinkedIn Automation Tool for providing all the features and functions needed to succeed on LinkedIn. Dooozen clients have found excellent results from using this advanced tool. The tool helps marketers and sales people efficiently send auto-messages and connection requests, boosting their ability to network and drive business. […]

Read More
freelancer workers
Freelance Tips
Leadership

Hiring Freelancers —Business Benefits, Process & Mistakes to Avoid!

Today, a number of people are choosing to be a part of the gig economy with the freedom to sell their services on their own terms.  There has been no better time to hire professional freelancers online, notably keeping the current COVID-19 situation in perspective. During these times where the world’s economy is witnessing a severe deflation, […]

Read More
blogging inspiration
Blogging Tips
Content Marketing
Productivity

Is it Time for You to Take a Break From Blogging?

Blogging can be hard work, especially if you’re writing content every day. In the same way authors get writer’s block, bloggers get that same feeling of exhaustion and demotivation. Whether it’s a bit of burnout, lack of spark or simply exhaustion, there are many reasons bloggers can run into this block. Fortunately, there are ways […]

Read More