Author: Anthony Gaenzle

Anthony is the Founder of AnthonyGaenzle.com a marketing and business blog. He also serves as the Head of Marketing and Business Development at Granite Creative Group, a full-service marketing firm. He is a storyteller, strategist and eternal student of marketing and business strategy.
Strategy

Questions to Ask When Outsourcing Marketing to an Agency

Outsourcing portions of your marketing plan execution to an agency can make a lot of sense. In the right situation, a marketing agency can serve as an extension of your in-house team and often adds a level of expertise that your team previously doesn’t possess. While there are a lot of positive reasons to outsource […]

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Content Marketing
Social Media

Two Editorial Templates You Need to Stay Consistent and Make Your Blog a Success (with Template Downloads)

One important key to blogging success is consistency. Whether running a blog on the main website of a major corporation or managing your own niche WordPress blog, posting and distributing with regular frequency and covering the subject matter your audience wants should be a focus within your content strategy. A recent HubSpot study showed that […]

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Leadership

These Four Things Can Kill Your Credibility as a Leader

I’ve written a number of articles on this blog about what it takes to be a successful, effective leader. This time, I’ll explore the opposite side of leadership, the things you need to avoid as an aspiring leader. To avoid killing your credibility as a leader and losing your team, make sure you aren’t doing […]

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Strategy

Innovation and Its Importance in Building a Sustainable Business

A CEO I worked with earlier in my career would often say, “If you keep doing the same things, you’ll always get the same results.” This statement always resonated with me. Companies that remain stagnant and fail to innovate are ultimately not sustainable. The competition will always be on the lookout for that “next big […]

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Content Marketing
Web & Design

6 Tips to Create and Promote Your eBook to Generate Qualified Leads

Downloadable content like ebooks and whitepapers provide your website visitors with excellent incentive to make the leap into your marketing funnel. Contact forms on your website are important, but unless a site visitor has an immediate need for your services, they are going to cling tight to their contact info. Offer them a valuable piece […]

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Leadership

4 Things All Good Leaders Do

There are a variety of different leadership styles to choose from. No one-size-fits-all answer. But no matter what style you ultimately choose, there are things all good leaders should strive to do consistently. So, you may be asking yourself: How can I become a better leader?  These four things can help you improve as a […]

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Content Marketing

Making the Case for Paid Media in Your Marketing Strategy

Earned, owned, and paid media are the trifecta of a successful media strategy. Incorporating all three into a converged media strategy will increase your marketing returns better than just using one. So, is there a case for using one form of media over the other? To start, let’s take a quick look at each form […]

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Content Marketing

Content Marketing to Build Lasting Relationships with Your Audience

Think about the brands to which you feel strongly connected. The brands that really seem to get you. These are the ones whose newsletter you look forward to and from which you’d never entertain the idea of unsubscribing. The ones with the social media presence you instantly navigate to each time you sign on to […]

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Free Templates and Business Downloads
Content Marketing
Strategy

Five Free Business Resources and Downloads to Help You and Your Organization Grow

Continued learning has always been a critical component of my professional success. I recommend that everyone, no matter what career path you’ve taken, make self-improvement an integral part of your professional development. With the amount of content available online today, barriers to continued learning have been virtually eliminated. I wanted to share a few of […]

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Content Marketing
Social Media
Strategy

5 Marketing Trends to Follow in 2019

Is it a secret that failing to keep up with latest marketing trends can lead to failure as a marketer? Certainly not. Most marketers understand the importance of staying up-to-date with the latest tools and tactics of the trade. It’s finding the time to keep up with those trends and knowing what to focus on […]

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