Author: Benjamin Watkins

I help businesses create extraordinary relationships by making their customers the hero. It empowers customers. It guides them. And it makes for a remarkable customer journey. The methods I employ are rooted in behavioral science and economics as well as social theory. These scientific methods allow me to take a deep dive into the target audience and what compels them to purchase from businesses.
Strategy

What Kind of Marketing Strategy Does Your Business Need?

Every business starts with a plan. They have objectives and goals they want to achieve. It’s the vision of the business and essentially the roadmap to success. A roadmap involves operating budgets, cash-flow, profit margins & sales projections. But where many businesses fail is because they lack an understanding of their customers. According to an […]

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