Author: Fen Druadìn Head

Fen is an author, storyteller, problem solver, and the founder and CEO of Command Copywriter, home of the scalable, hassle-free content production system, inChannel. Command Copywriter delivers high quality content on time, on budget, and on brand to large corporate clients. inChannel makes it simple for organizations of all sizes to implement the Command Copywriter WayTM and enjoy the benefits of a streamlined system that takes the headaches out of content production.
Content Marketing
Copywriting

Why Throwing a Person at the Content Problem Is a Problem

This article is the fifth installment of a 6-part series. Read the first installment here. Everybody hates content.  Don’t get me wrong.  Almost everyone loves to consume content.  Some beautiful people love to produce content.  But where the proverbial rubber hits the metaphorical road, and the reality of content production comes into literal focus, that […]

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Content Marketing

How to Equip Writers to Succeed on Your Blog

This article is the fourth installment of a 6-part series. Read the first installment here. Nearly every person who has ever been in charge of a content production team knows the pain of bad drafts, writer turnover, and endless revisions. What if I told you this is very often not the fault of the copywriter? […]

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Copywriting
Strategy

How to Assemble a Blog Topic Planning Kit That Will Lead to Killer Results

This article is the third installment of a 6-part series. Read the first installment here. I’ve worked on a lot of blogs in my career. Small twice-monthly blogs. Giant twice-daily blogs. Campaign-driven blogs and news-driven blogs. Authority-building blogs and social engagement blogs. And in every case, no matter the size or type of blog, there […]

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Content Marketing
Copywriting

Do You Know These 5 Types of Blog Content You Need to Understand?

This article is the second installment of a 6-part series. Read the first installment here. Highly effective marketing blogs share a few features, and I’m not talking about pop-up ads and fancy graphics. I’m talking about something more essential. Namely: They serve a clear purpose They speak to a specific audience They are compelling to […]

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Content Marketing
Copywriting

Here Are The 2 Things You Must Get Right Before You Blog

Blogging can form the backbone of a highly effective content marketing and lead generation initiative. It’s great for SEO, a valuable resource for salespeople, and can establish and maintain your position as an industry authority. But too often, blogs fail to deliver on their promise. I’ve been blogging for businesses since the early 2000s, before […]

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Branding on Thanksgiving
Strategy

Three Ways Thanksgiving Can be Great for Your Brand

With the busiest retail season of the year right around the corner, and everyone gearing up for Black Friday, it’s easy for companies to forget about humble little Thanksgiving. Last year, some brands went so far as to erase Thanksgiving altogether in favor of starting “Black Friday” a day early—and were roundly castigated for it […]

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