Author: Claire Holland
Claire Holland is Director of Marketing Communications at agencyEA in Chicago, a brand experience agency specializing in experiential, digital and traditional engagement. She guides the strategic vision of the company’s brand, messaging and voice, while supporting and evolving consumer engagement programs for clients. Holland also oversees agencyEA’s internal and external marketing communications, including digital marketing and public relations.
Information overload is a major challenge — maybe the major challenge — for marketers in every vertical. The web contains upward of 130 trillion pages. Between that content, 24/7/365 cable TV, and social media posts on Facebook, Twitter and all the rest, how can a marketing message be heard and remembered? Marketing professionals have come […]