Landing a spot in featured snippets can rank your site at the top of SERPs. They also make your content more clickable, whether it is on mobile or desktop.
The importance of Google’s featured snippets is that the results signify brand authority, which makes users see you in a better light and leads to them being more likely to choose your result over the others listed.
But, just how do you optimize your content to get it to appear in Google’s featured snippets? Fortunately, I’m here to offer you some advice to help you do just that.
Here are 18 tips to help you optimize your content for Google’s featured snippets in 2021.
