Author: Jeremiah Barba

Jeremiah is a content marketing manager at Workday in San Francisco, where he covers the retail, hospitality, technology, and media industries. His path into marketing began with his love of writing and the arts, and the rest is history! He lives in the Outer Richmond neighborhood of San Francisco with his wife and two young sons. Outside of work, he enjoys hitting up his favorite ramen and dumpling spots, and then dragging his kids on hikes to burn some of the calories they just consumed.
Strategy

What is a Brand?

What is a brand? Loaded question, I know. I’m not talking about “what brand are those shoes?” Let’s think about it in the marketing sense of the word. In the “we need a re-brand!” context. Wikipedia defines brand as “a name, term, design, symbol or any other feature that identifies one seller’s good or service […]

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Strategy

What I Learned About Marketing From Playing Third Violin

My dad texted me a picture the other day — a lined notebook — and handwritten across the top is this: “Orchestra Pieces I Have Played.” I recognized it immediately, maybe because my handwriting hasn’t changed since middle school, or because the names instantly sparked memories. It’s a record of the pieces I played when […]

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michelin guide content marketing
Content Marketing
Strategy

The Michelin Guide: An Inspired Piece of Content Marketing

André and Édouard Michelin had a mission, and they accomplished it through a brilliant example of content marketing—before content marketing was a “thing.” The year was 1900. Their tire company was 11 years young and definitely not the household name it is today. Only around 3,000 cars were rolling around in France at that point, […]

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