Author: Kayla Naab

Kayla Naab is a multi-hyphenate brand builder, content strategist, and creator. For over a decade, Kayla has helped B2B and B2C entrepreneurs profile their brands and industries, assess opportunity, and achieve growth. Kayla is passionate about remote work, sustainability for small businesses and accountability for big corporations.
how to repurpose content
Content Marketing

Atomization and Amplification: The Double-A Batteries of Your Content Strategy

If you’re a content creator, influencer, business owner, or marketer, you spend most of your life thinking about content. If you’re not planning the content you aim to publish next, you’re engaging with other content and continuously researching the content space. You know the ins and outs of most blogs, social media content, email blasts, […]

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tips for brand positioning
Strategy

The 8 Steps to Positioning Your Brand 

This article is part two of a two-part series. In part one, we discussed why you need to focus on positioning and not competing. You’re at a crossroads for your business RIGHT now. Everything you used to believe about analyzing your competitors, tracking their promotions, and stressing about their wins is behind you. In front […]

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Strategy

Stop Competing with Your Competitors and Do This Instead 

This article is part one of a two part series. In part two, you’ll learn about 8 steps you need to take to position your brand.  As the 2010s spiral into the 2020s, you’re probably doing a lot of reflecting and a lot of planning. Looking back, you might be feeling a variety of ways […]

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