Author: Leslie Pierce

Experienced VP of Sales & Marketing with a demonstrated history of working in the wholesale industry. Skilled in Luxury Goods, Sales, Retail, Store Management, and Sales Operations. Strong marketing professional graduated from Rockhurst University.
Social Media
Strategy

Proven Methods for Promoting Your Booth Before the Trade Show

You’ve put together a show-stopping trade show display, booked that premium convention floor real estate and primed your top talent for their big debut. If you think you’re done with the trade show preparation, think again. The fact of the matter is that you can do everything right according to industry best practices and still […]

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Strategy

How to Make the Most of Your Trade Show Budget

B2B companies allocate significant parts of their budgets every year to trade shows because of the return on investment that they bring for companies’ bottom lines. A trade show exhibitor with a booth of more than 401 square feet will spend more than $43,000 as an average on the booth, according to Exhibitor magazine. With […]

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Strategy
Web & Design

How to Use Your Trade Show Displays During the Off-Season

Trade show booths are an investment. Whether you exhibit at one trade show event a year or two or five, you want to make sure that you get the most out of your investment. There will be times throughout the year when your trade show display and materials aren’t being used. Maybe that’s because it’s […]

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Strategy
Web & Design

10 Critical Supplies You Need for Successful Trade Shows and Events

Having a successful experience as a B2B trade exhibitor requires planning and having the right tools on hand to make sure that the show goes smoothly. With so many moving parts, from getting to the venue, managing your team and actually getting people inside your booth, you don’t have to feel frazzled by the pressure. […]

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