Author: Ronald Dod

Ronald Dod is the Chief Marketing Officer and Co-founder of Visiture, an end-to-end eCommerce marketing agency focused on helping online merchants acquire more customers through the use of search engines, social media platforms, marketplaces, and their online storefronts. His passion is helping leading brands use data to make more effective decisions in order to drive new traffic and conversions.
Strategy
Web & Design

7 Reasons eCommerce Sites Fall Short

The brutal reality of eCommerce is that, without adequate attention to specific key metrics and adjusting appropriately, the vast majority of eCommerce sites will fail. There are some eCommerce site failures that are largely due to situations outside of a merchant’s control (i.e., product demand, etc.). However, the ability to calibrate and roll with the […]

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Strategy

What eCommerce Brands Can Steal from Amazon’s Model

Amazon’s dominance in the eCommerce sphere has become the stuff of legend. They’re both the most consistent innovator and the established industry leader, and often it can feel as if everyone else is just playing catch-up to them. But to get to the heights they’ve achieved today, Amazon had to make a series of savvy […]

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Strategy

The Pros and Cons of Amazon’s Choice Rating

Both Amazon sellers and shoppers are becoming increasingly familiar with the “Amazon’s Choice” badge that has been popping up all over the platform, dichotomizing specific products from others within a category. As an increasing number of products begin to flaunt the logo, the badge has become more visible and influential over purchasing decisions. However, what […]

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Content Marketing
Social Media

Instagram Stories: Four Story Strategies for Increasing Revenue

Instagram is one of the most important channels for online business owners. Earlier this year, it was announced that the platform cracked the 1 billion monthly active users mark, officially making it one of the most widely-used social networks on the planet. What’s more remarkable is that more than 500 million of these users visit […]

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Strategy

How Amazon’s Alexa Will Impact the Marketing Landscape

In 2017, Amazon generated nearly $178 billion in revenue of which $118 billion came just from product sales. Out of the 564 million items featured on Amazon’s U.S. marketplace, the Amazon Echo Dot was the top-selling product this holiday season. In fact, it is the best-selling smart speaker on the market. AI-enabled smart speakers are rapidly […]

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