Author: Catherine Russell

Content Strategy • Content Marketing and Social Selling • Social Media Management and Strategy • Copy Writer and Content Editor • Blogging • Ghost Writer. I work with entrepreneurs, small business owners, nonprofits and solopreneurs to increase their online visibility and provide content solutions and strategies.
Content Marketing

What is a Content Audit? (And Why You Need to Conduct One)

What’s the point of having a website if no one can find it? What’s your content marketing ROI? Are you getting a good return on your content marketing investment? Is your content strategy succeeding? – and do you know what your content plan is supposed to do? In my experience, most clients don’t understand the […]

Read More
Content Marketing
Copywriting

A Checklist Marketing Strategy for Publishers and Business Owners

Entrepreneurs who are launching a new business face all the typical problems of business owners – cash flow, managing employees, time management, sales strategy, IT… the list goes on. Too many things to do, and not enough time to do them.  Content management and lead generation is a challenge for many new business owners – […]

Read More
Managing Instagram Accounts
Social Media

5 Resources to Help Manage Instagram Accounts

When it comes to social media success, marketers across all types of organizations are turning to Instagram. Why? Because IG is where your audience is. Check out these stats from this infographic by WebsiteBuilder.org: Over 600 million IG users, with over 300 million daily active users 55% of the 18-29 age demographic uses Instagram 31% of female […]

Read More
content marketing
Content Marketing
Strategy

5 Keys to Creating a Content Strategy for Your Startup

Content marketing is a cost-effective strategy for startups to gain visibility, build their reputation and increase brand awareness. Most startups are working on limited budgets but are strong on ingenuity, passion and enthusiasm. Content marketing is more than an industry buzz word: it’s a highly creative way to drive targeted traffic to your website and […]

Read More