Business Blogging Tips to Grow Your Readership and Increase Revenue

Blogging is a powerful business tool. Whether you’re a blog publication owner looking to boost your online profile and monetize your blog, or you’re a marketing pro running a blog for your business, you need to understand how to properly leverage your blog to optimize growth.

Good news!

Lots of bloggers and marketing pros have harnessed the power of blogging, and the blueprint for success does indeed exist.

Recently, I released a book titled Blogging for Business: Skyrocket Your Traffic, Grow Your Readership, and Boost Revenue. The book lays out 8 tactics you can employ immediately that are proven to drive results like boost revenue, grow your newsletter subscriptions, seriously increase website traffic, and grow your brand. 

blogging business
Image: Blogging for Business by Anthony Gaenzle

I’ve added a few brief notes from the book below to help you get started. But before you read on, you can grab the full copy by clicking on the image above. It’s free to Kindle Unlimited subscribers and comes at a great price to non-subscribers (now available in both digital and paperback)!

Alright, so, let’s look at a few of the highlights from the book to help you get started in the right direction.

To get your blog heading along the path to positive results and growth, follow these 8 actions. Check out the tips, then read the book for detailed directions on how to make these happen and grow your business or blog. 

Publish consistently

Publishing a blog post here and there will get you nowhere. Have a calendar in place and get your strategy straightened out to fuel your audience with new blog content on a regular basis.

Welcome guests

Guest bloggers are always looking for opportunities to gain more exposure. There are some easy ways you can attract high quality guest bloggers to limit your own content creation burden.

Create lead magnets

If you want to really benefit from your blog, you need to have opportunities set in place to capture information from your audience. This way you can target them later.

Build relationships

There’s no reason to go it alone. Leverage the power of relationships to help grow your own blog while also giving back and helping others grow.

Leverage social media

Social media is a hugely valuable tool in amplifying the reach of your content. Put together a solid strategy, and then target your audience with relevant content.

Up your SEO game

SEO is critical in driving targeted traffic to your website. But it’s not easy. The book lays out multiple steps and tactics you can put in place to seriously increase your organic traffic.

Email marketing

Build your lists and start emailing. Email marketing is an amazing tool that continues to gain in value and effectiveness. Don’t miss out on its power.

Speed up your hosting

The technology you use to host your website is so critical to the success of your site. Google loves a fast website with quick-loading articles, images, and other content.

So, what’s next?

In the book, you’ll get a detailed blueprint for how to leverage the power of each of these 8 tactics. By following the tips laid out in the book, you can achieve amazing results, like what I’ve seen for my clients in the past. Results like:

  • Huge increases in sales via website
  • Giant growth in website traffic
  • Significant boost in conversions
  • Increased reach of brand awareness
  • Overall business growth

And, as always, if you have any questions after reading the book, I’m here to help! It’s all about working together to grow and thrive!

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18 thoughts on “Business Blogging Tips to Grow Your Readership and Increase Revenue”

  1. Hello Anthony,

    Another great masterpiece guide is here, no doubt blogging is one of the best ways to make money online and these tips are really helpful to grow a blogging career. Thanks for this awesome guide.

    Your friend
    Ayush Mishra

    Reply
  2. Congratulations Anthony on your 2nd book. That is awesome! And a lot of work. I’m not sure how you do it all and you are everywhere besides!
    I love how you present your tips, very easy and actionable. You don’t give us the runaround as some may do. Glad that mention how long it can take and how hard the work can be. Some think they can set up a blog in a day and starting making money from that day forward. Good luck with your new book Anthony!

    Reply
    • Thanks so much, Lisa! I really appreciate it. It has involved a lot of late nights to be honest. 🙂

      I didn’t want to present a “get rich quick” scheme. The only people who actually get rich from those are the ones presenting the scheme!

      I really appreciate the positive words, the continued collaboration, and you always being so encouraging. And thanks so much for the recommendation to work with Sue-Ann for editing. She did some excellent work!

      Reply
  3. Hi Anthony,

    All of these tips rock because each adds a building block to a rock solid blog monetizing foundation. The trick is to persist in doing simple things for a long time. Follow the leadership of top bloggers who proved to be studies in persistence. Success will find you. Note; the SEO tip is huge. Profits tend to follow bloggers who SEO-optimize all posts for targeted, highly-qualified traffic finds their blogs.

    Ryan

    Reply
    • Thanks, Ryan! You hit it on the head. Do simple things for a long time. It isn’t rocket science, but it does take time and dedication. In addition to the obvious of creating amazing content, blogging success depending on building relationships, SEO, and leveraging the right channels. And as you mention, you can learn a ton from successful blogger and they do your best to mimic that success.

      Reply
  4. Really great tips here. As someone who is now fully self-employed and uses their blog to make money, this is very valuable. Publishing consistently really does help a lot, I notice more views and engagement when I post regularly. Also getting good hosting helps, since switching I’ve noticed a vast difference. Thank you for sharing.

    Reply
    • Agreed 100%. Years back, when I made the move to publishing daily, I saw an immediate jump in my site stats. I now have around 1000% more traffic to my site than I did prior to publishing daily. The challenging part now is going through all the guest posts and selecting only the top notch stuff. There are a lot of good posts I have to turn down to get to the great that really add value for my readers. And yes, solid hosting helps for sure. Site speed is so important.

      Reply
  5. Some great advice for bloggers, buy I wasn’t sure what you meant by “opportunities set in place to capture information from your audience”, what did you mean by creating opportunities to capture your readers information? Could you provide an example please?

    Reply
    • Sure! Let’s say you’re building a newsletter list. You can create landing pages with lead magnets like eBooks, templates, recipes, etc. and ask for contact info from your site visitors in exchange for the download. It’s a great way to build lists and boost your pipeline.

      Reply
  6. Hello Anthony,

    Great peace of Content. Blogging needs time, patience, and consistency. Blogging is today not just a passion, it’s now a proven business model. It changes regularly as people explore new techniques and ideas to make blogging more fruitful. Thanks for sharing this awesome post.

    Regards,
    Vishwajeet Kumar

    Reply
    • Hi, Vishwajeet! Thanks for dropping by! It’s so true. Blogging has tons of power to grow businesses and change your life. And you can help so many others along the way. It’s definitely important to keep on top of the latest trends if you want to succeed!

      Reply
  7. Hi Anthony,
    Excellent guide yet again. Blogging is undoubtedly the most powerful tool, and it empowers you. It’s been around 20 months since I started my blogging journey, and I must say that blogging helps people connect in a much better way with each other, and the kind of impact it leaves on an individual’s persona thats remarkable. Keep Inspiring.
    Regards
    Chayan

    Reply
    • Thank you so much for the kinds words. I really appreciate you reading the piece! You’re so right. Blogging really connects people. Since I really started focusing on growing my blog, I’ve connect with great people from around the globe, including yourself!

      You really do become better, not just as a blogger but also as a person, by blogging and making connections. You expand your mind and learn to think outside the box.

      I hope you’re doing well!

      Reply

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