As any marketing director worth their salt knows, blogging is an incredibly powerful tool for growing your business. But why?
What does having a blog do for you that other platforms don’t?
In this blog post, we’ll explore five of the top reasons why starting a blog can help you grow your business and offer a few tips to help you get started. Let’s dive in.
Establish Yourself as an Industry Leader & Authority
By creating content on topics related to your industry, you show potential customers that you know what you’re talking about.
Offer up helpful advice or valuable information to position yourself as an expert and establish yourself as someone who can be trusted.
This helps build trust with both current and potential customers, which is invaluable when it comes to making sales.
Take a look at the powerful thought leadership and authority Neil Patel has built. Neil is a consultant, SaaS founder, content creator, and best-selling author. He’s leveraged blogging and content creation to turn his personal brand into a legend.
Here’s a sample video, but click the link to his blog here to see how he’s leveraged the power of blogging to grow his brand.
Generate Leads & Increase Traffic
When done right, blogging can generate more leads and increase traffic to your website.
By optimizing your posts with relevant keywords and phrases that potential customers are likely to search for online, you make it easier for them to find your business when they need it most.
Once you have the visitors on your site, you can link back to other pieces of content on your site within each post.
Readers will have more opportunities to explore what else you have to offer them (think product pages and contact forms).
Set up lead magnets and add forms that are easily accessible to ensure you have ways to capture leads once people land on your site.
In the example below from the popular SEO site, Search Engine Land, you can see when visitors land on the site, they’re met with a giant banner describing the value of the newsletter and encouraging visitors to sign up.
Improve SEO Rankings
Search engine algorithms are always looking for fresh content – meaning that regularly updating your blog with new posts is a great way of improving where you rank in search engine results pages (SERPs).
The higher up on SERPs you are, the more visible your website will be – so make sure not to skimp out on blogging if SEO is important for your business.
Get into a regular posting schedule, and make sure your blogs are optimized with the right keywords, backlinks from other websites, internal links, and other SEO factors.
Use an SEO tool like Semrush to assess how well-positioned your site is to appear in search rankings, then leverage the tools’ suggestions to create blog articles that will help give you a bump.
Build Relationships With Your Audience
Blogging gives people insight into who runs the company behind the product or service they are using or considering using – helping them form an emotional connection before they even decide whether or not they want what you have to offer.
You can also use blog comments and feedback from readers as ways of gauging customer satisfaction levels and gaining insights into what people think of what you are doing right (or wrong).
Brian Dean, Founder of Backlinko, leaves his comments open. And he engages with pretty much each and every commenters. This is a great way to boost the value of your blog and gain insights directly from your audience.
Responding directly to customer questions via blogs helps create a feeling of community among those who follow your brand – reinforcing trust in both existing and future customers alike.
Showcase Your Products & Services
A blog is also an excellent place for showcasing products or services offered by the company – without seeming too “salesy” or pushy in your approach.
You can describe features or benefits in detail or highlight how certain items have been used successfully by others; whatever works best for the particular item being showcased.
As you can see in this post on the Etsy blog, the posts are engaging and don’t come across too sales-focused while also allowing the brand to suggest specific products within the content.
Blog and Grow Your Business
there are lots of reasons why starting a business blog is beneficial – from increasing leads and improving SEO rankings through building relationships with readers all the way up to showcasing products/services offered by the company itself.
If done right, blogging can become one of the most powerful tools in any marketer’s arsenal – so don’t wait another moment – get blogging today.
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