How to Book a Celebrity Appearance to Boost Your Event

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Having a celebrity appearance at your event can increase the profile of your event and lead to higher numbers of attendees, thus higher revenue numbers.

Aside from that, you can capitalize on the photos taken from the event itself and repurpose them as marketing materials for other commercial purposes and to continue to boost your brand long after the event!

If you are considering booking a celebrity for an event, you must know that the process is not as straight forward as you think: these stars have dedicated time to their schedules and will prioritize the things that are most important to them, which likely doesn’t include your event, at least not yet.

Moreover, you have to pick the right celebrity for the event; they must fit altogether, the celebrity guest and the concept of the event, or risk a massive failure.

Knowing the process of how to book a celebrity appearance will lower the difficulty of you finding the right celebrity for the event.

So, how do you book a celebrity appearance?

Budget Is Everything.

How much are you ready to spend to have a celebrity guest appearance at your event?

Celebrity rates vary from several thousand dollars to upwards of $1M, so be prepared to pay a hefty amount to ensure a celebrity appearance at your next event. You need to take a look at your full budget and determine how much you can dedicate to booking a celebrity without lowering the quality of the production.

Are They a Good Fit?

Imagine having a celebrity for hire ending up in an event not suitable for him/her. That would be terrible for both you and for them (aside from the paycheck they will collect either way)!

You should consider the right people to appear as a guest first before implementing the decision. Think about what they stand for, their experience, their audience. Those things should all factor in to determining whether the celebrity you choose will bring int he right people and will connect with your audience.

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Connect With Their Agent.

It is highly unlikely that you will directly get in touch with the celebrity, but instead their agents, or in some cases their manager.

There are several things to understand about dealing with agents. In dealing with an agent, be straightforward with your request, and make sure you know how to follow up. You should also be able to negotiate the quotation offered by the agent. Chances are you’ll save a lot of up-front charges.

You don’t always have to pay the fee that they ask for initially, so be willing and prepared to negotiate.

Ease Up the Process By Hiring a Talent Buyer.

Talent buyers are fixers. They can ease the challenging process of hiring a celebrity.

They know the right personality for a specific event, and as they understand who they can get based on their rates as they match up to your budget.

A reputable agent will already have an established relationship with stars, and they can use that to your advantage. For a price, of course.

Having a celebrity make a guest appearance may be a little bit tricky in some ways, but it can also be hugely valuable. Once you get the hang of it, you’ll find it’s pretty simple and straightforward.

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Alyson Theriot
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