Boost Your Website SEO with Google Search Console in JetOctopus

Google Search Console (GSC) is a vital, free-of-cost tool offered by Google.

The tool enables you to track basic SEO metrics, such as keywords, traffic, backlinks, searches, total number of clicks, impressions, technical issues, and much more.

If you are already using GSC, you will notice that it only provides basic website-related data without actionable insights.

For a data-driven SEO approach, you need an efficient toolkit like JetOctopus.

JetOctopus is the fastest and most affordable cloud-based SaaS crawler and log analyzer. This crawler has a Google Search Console SEO Insight Extractor tool that identifies and inspects critical issues affecting your website.

It provides hundreds of easy-to-understand visualization charts along with improvement suggestions to help boost your website functionality and online visibility.

Let’s understand how the Google Search Console integration in JetOctopus can help you perform SEO in a scalable way.

#1: Overview Section for a Quick Analysis

The first section of JetOctopus’ GSC module is the overview section. 

As the name indicates, this section provides you with a complete overview of the website data. 

What differentiates this feature from the normal GSC is its ability to display all the information at a centralized location. Here’s how the overview section looks. 

Right from total keywords, clicks, impressions, active pages to the device-based performance of your website, you can access any information on the same page. For that, you need to click on the ‘Overview’ section on the left-hand side and then the required metrics. 

For instance, consider the given screenshot of the overview section page. It offers device and country-based insights on SEO. 

You can see the platform displaying impressions in a simple and interactive chart format. 

If you want to check the CTR rate of the last 30 days, you need to click on the CTR option and set the number of days. This section gives you a quick analysis of your website SEO. You get an overview of the best and the worst-performing factors with a few clicks of a button.

Besides, in the traditional Google Search Console, the download limit of queries is 1,000. But with the JetOctopus’ GSC integration, you can download all queries and their SEO-related information such as CTR, impressions, URL, device, region, and position. 

#2: Dynamics Section to Gain Insights on Visibility

The dynamics section of JetOctopus’ GSC module offers insights into the organic visibility and performance of the website.

For instance, consider the below-shared screenshot of this section.

As you can see, this section provides you with a quick comparison of the SEO performance.

It displays metrics, such as rankings change, impressions change, clicks change, and position change in the selected time frame. 

For this case, the website has a rise of 15 percent queries with a total sum of 5,351. The impressions have an improvement of 11 percent, making it to 69,641.

Similarly, it shows the changes in click rate and position. 

Here, you can filter the results by selecting the device and the date. JetOctopus toolkit is descriptive, clear, and simple. 

But when it comes to the traditional GSC, the comparative analysis is hard to understand. Have a look at the analysis offered by the traditional Google Search Console. 

You have to make an effort for understanding the visualization and do the calculations for better insights. 

Besides, this section provides you with insights on various pages. You can gain details such as pages with better and worse organic performance. To further help you understand which pages need improvement, this section has a quick breakdown segmentation for all the pages. 

Below, you can see an example where the interface shows the page growth breakdown at the left and pages drop at the right.

You can identify the strong and weak pages by their performance and work on optimization. 

#3: Insights Section to Scrutinize CTR and Rankings

The insights section of the JetOctopus’ GSC can prove to be the backbone of your website SEO success. It provides you with all the data science to enhance your conversion rate and generate a better ROI. 

This section offers plenty of correlation and visualization examples to conclude the following. 

1. Clicks by Position 

This section displays the number of clicks generated at various positions or rankings of the SERP. In the above-shared example, the website has the highest CTR at the 3rd rank as compared to others. 

2. Rankings by Position

This section of the crawler depicts total queries generated at various positions or SERP rankings. Furthermore, it displays the CTR of these queries in percentage to help you understand the intent of users. To check the number of queries at distinct positions, you need to move your cursor to various positions.

3. Queries Performance Counts

Queries performance counts offer insights on the number of words in queries and their exact CTR value. As you can see in the below-shared image, the query section has several breakdowns to help you gain detailed information on queries. The data-driven information will further allow you to fetch valuable opportunities as you run SEO campaigns. 

#4: Cannibalization Section to Create New Strategies

In SEO, keyword cannibalization implies a phenomenon where more than one page on your website begins to rank for similar keywords. This confusing situation leads to poor performance as the pages that rank for the same keywords compete with each other. 

The cannibalization section of JetOctopus’ GSC module allows you to identify such pages. You can furthermore modify these pages by implementing suitable optimization strategies. 

Take a look at the cannibalization section. It clearly shows the cannibalized queries, impressions, and clicks on the various website pages.

The section also displays the nature of cannibalized queries for various pages, as shown in the picture below.

The unique feature of this section is its ability to classify keywords and pages in the following groups. 

• All Pages and Keywords
• Zero Pages and Keywords
• Lost Pages and Keywords
• Winner Pages and Keywords
• Loser Pages and Keywords

This section presents an analysis of pages and keywords that are underperforming and ranking at the top.

Zero pages and keywords denote pages and keywords with no clicks. 

Lost pages and keywords denote the orphan pages and keywords that don’t show in SERP results.

Winner and loser pages and keywords are decided based on their performance. You can select from a range of data and devices and get a detailed comparison. The deciding metrics include – CTR, clicks, impressions, and positions. 

The module allows you to create a customized data table by filtering the data that you can export. You can accumulate and analyze this data to build strategies for boosting the health of pages on your website. 

#5: Positions Section to Identify the Rankings by Positions

The position section of JetOctopus’ GSC module is like a summary section. You can click on this section to get a comprehensive analysis of your website’s SEO.

As you can see in the above-shared screenshot, a graph summarizes the following key SEO aspects.

• Ranking of queries for a specific selected date.
• The number of search queries generated at the selected date.
• Overall CTR for the selected date.
• Ranked query count changes.

The intuitive interface, thus, gives you all the details in one place. You can observe and conclude how your website is performing and how you can improve its online visibility.

To Sum Up

Today SEO is not about implementing tricks that quickly boost your website performance. While tricks work for achieving short-term goals, you need a holistic SEO strategy for long-term success. 

You need to ensure your website is healthy and well-optimized. There shouldn’t be any crawl errors, orphan pages, poor impressions, and low CTR. 

The user experience, on-page, off-page, and technical SEO, content, and other aspects of the website should be in order. JetOctopus’ Google Search Console integration has a holistic SEO approach to meet these demands. Inbuilt with the GSC, the crawler crawls your website and identifies all the crucial metrics. 

JetOctopus crawls, filters, extracts, and customizes all the website data to help you make informed decisions. This unique approach differentiates the JetOctopus toolkit from the traditional GSC tool.

JetOctopus toolkit work on the vision that – when you take care of a website’s health, Google takes care of your rankings. JetOctopus is, therefore, touted as one of the best crawlers and SEO toolkits in the market.

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