Brag Right: How to Boost Your Personal Brand Without Looking Like a Jerk

Let’s face it, bragging is hard. It’s not easy to talk about yourself without seeming arrogant or coming off as a jerk.

And yet, it’s important to make sure that your personal brand gets the recognition it deserves, which means you need to get comfortable with a little humble bragging.

It can be tricky to navigate the waters of self-promotion and still come out looking like a genuine, humble person.

But don’t worry—there are ways to make it happen and do it the right way.

In this blog post, we’ll explore why having a personal brand is so important as well as the key elements of a successful personal brand (without crossing the line).

Why Is Having A Personal Brand So Important?

Having an effective personal brand can give you more than just recognition and respect; it can also open up career opportunities.

When potential employers see your strong online presence, they will recognize that you have knowledge in your field, you have a passion for what you do, and you’re connected with other professionals.

A strong personal brand also allows you to create powerful relationships with others in your industry, which can be invaluable when looking for new roles or positioning yourself as an expert in your field.

What Are The Key Elements Of A Successful Personal Brand?

The key elements of a successful personal brand are authenticity, consistency, and engagement. Focusing on these three things can help you generate true thought leadership and built the relationships you need to succeed.

You want to represent yourself authentically by being honest about who you are and what you stand for. This means expressing your values, beliefs, experiences, and successes in an honest way without boasting or exaggerating them.

Consistency is also important when building your personal brand. You want people to know what they can expect from you at all times; consistency helps create reliability both for yourself and for those engaging with your content.

Finally, engagement is crucial when creating a successful personal brand; you want people to stay engaged with what you have to offer by encouraging conversations around topics related to your expertise or passion.

How To Avoid Looking Like a Jerk

With all this in mind, it’s easy to come across like a jerk when building your personal brand.


That’s simple. Building a personal brand means you need to get comfortable with promoting yourself online. If you do too much, you can look arrogant. If you do too little, you’ll never get noticed.

The key is to find that middle ground.

  • Build relationships and let others do the bragging for you
  • Promote others as much as you promote yourself (or maybe more)
  • Seek to ‘show’ not ‘tell’ (in other words, don’t say “look at how awesome I am” – instead, say, “here’s some advice to help you grow.”
  • Be genuine and be kind by actively seeking out opportunities to lift others up

If you focus on helping others first, your expertise and your strong position in your industry will become evident without you having to say a word.

Brag Without Bragging and Take Your Personal Brand to the Next Level

Bragging doesn’t have to be difficult—or look like bragging at all.

By understanding the importance of having a strong personal brand and the key elements that go into creating one (authenticity, consistency, and engagement), you can learn how to boost yourself without coming off as arrogant or disingenuous.

So go ahead—start bragging today…the right way.

With these tips in mind, there’s no reason why your personal brand shouldn’t get the attention it deserves.

Anthony Gaenzle
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1 thought on “Brag Right: How to Boost Your Personal Brand Without Looking Like a Jerk”

  1. Building a personal brand bonds you with readers, followers and potential customers plus clients. From there, the more you help them the more they buy from or hire you without you bragging one bit. Also, when you talk about your products and services in simple, plain fashion, sans hyperbole, bells, whistles and heavy judgments, the simplicity sells itself. I am fully blitzing my 2 blogging courses now but all I do is mention how each shares simple, practical tips for guidance. No hype. No claims. I give it to bloggers straight. No best. No ultimate guide. Nope. I keep it simple, for bloggers to understand, and let them make their own choices.

    In truth, my course customers told me that the content was simple, powerful, no fluff and to the point. I am just sharing what they told me but also feel good about not bragging, or boasting, but saying:

    “This is a simple, practical guide that helps you fulfill the title-promise of the course.”

    Excellent blog post as always Anthony. Keep the great content coming my friend.


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