Did you know that only 2% of visitors coming to a website for the first time complete an order? They have shown an interest, perhaps even put products in the cart, but for whatever reason left probably never to return. You can change this with a proper retargeting strategy.
Retargeting is a marketing strategy that only 33% of marketers use today, though it’s quickly gaining momentum. It works by collecting cookies from website visitors and then, through third-party networks, present them with ads based on their engagement on your website. The goal is to remind them why they first visited your site, what they liked about it, and bring them back to complete their purchase.
This detailed retargeting infographic will help you get a better understanding of why it should be a vital part of your marketing strategy. Below are some of the key details concerning retargeting:
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78% of consumers say that personally appropriate content enhances their purchase intent
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33% of customers are retargeted to increase website revenue
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54% of marketers believe retargeting on social media platforms is best
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It is possible to increase ad engagement by 400% with retargeting.
The infographic features in-depth percentages and information about the positive effects that retargeting can have on your marketing strategy. With details about what it is, how to apply it, and what approaches work best, everything you need to get up to date on the latest retargeting information is here.
The world of marketing is very competitive, and having all the right tools can make or break your campaign. One of the biggest mistakes marketers make is not tapping into the pool of visitors to a website that could easily become customers if they have a reason to return.
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