I recently wrote an article about the fine line you walk when promoting your personal brand. While that article reads like a cautionary tale about the pitfalls of self-promoting, I think it’s important to note that creating a strong personal brand is critical to your professional success. In light of that revelation, this article will focus on providing a few tips to make building your personal brand easier. Just make sure you refer back to the previous article so you don’t cross any lines!
Start with some networking
Your personal brand can be the most amazing ever created, but if you’ve got no network to show it off to, you’ve wasted your time. Try these tactics to build a strong network that can help bolster your personal brand.
- Attend industry events
- Optimize your LinkedIn profile
- Keep in touch with past colleagues
- Take some related classes
- Pass out and collect business cards
- Don’t burn bridges
These are just a few of the many effective networking tactics available to you. Try out a few and see what works for you. LinkedIn is an easy way to get started, without even having to leave your home, which leads me to your expanded social media presence.
Be (digitally) social
LinkedIn is a good start for networking, but don’t neglect the other sites. Twitter, Facebook, Google+ and all the others, if used properly, can be great for networking. Make sure you don’t take on too much, though. You are only one person, so only be on as many channels as you can handle. You need to have a solid, active presence on social media to be effective, so if you overdo it, you can end up running yourself thin and not being able to handle posting, monitoring and all that goes into managing a successful social media marketing campaign. So pick the channels where your audience or your peers hang out and set up shop there.
Create social fodder
Social media isn’t nearly as effective at helping you build your personal brand if you’re only posting others’ content. For that reason, you should really consider creating a blog, but not just any blog. Make sure the material you create is engaging, relevant and useful. If it’s not, no one will want to consume it, let alone share it with their friends, both of which are critical objectives in promoting your personal brand.
Blogs are a great way to show that you are an expert in your field, display your personality and interact with your target audience. Brands of all sizes are seeing increased inbound leads, added traffic to their website, more social sharing and enjoying a number of other success metrics that can be credited to the activity on their blogs. So get on your website and add that blog today. Once you’ve got some articles created, start sharing them across your social media channels. Don’t forget to reach out to the right people to help your content reach further.
Influence the influencers
In every industry there are those who position themselves as experts and become the go-to resources for their field. On your journey to become one of them, it’s important that you reach out to those who currently hold those positions and befriend them. Don’t be pushy. Let them know that you truly value what they offer and you look to them for advice. If you’re in it just for your own sake, they’ll figure you out and ignore your messages.
Try sharing their social media posts on your channels for a while. Reply to them in Tweets and leave comments on their other social channels. Once you’ve established a bit of a connection there, it’s ok to send out an email. Be careful, however, not to ask for anything when you first reach out. Don’t ask them to share any of your posts or do anything for you until you’ve got your foot truly in the door. It’s really easy to push a foot back out if it doesn’t have a strong stance, but once you’ve got a strong stance you can maneuver your way in further and start to create a mutually beneficial relationship.
These are just a few tips for building your personal brand. Make sure you don’t cross that line, and have fun with it. And let us know if there are any other tips you use to build your brand that have worked for you.
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