Why a Culture of Trust is Crucial to Pull Through in a Remote Paradigm

culture of trust

We’re certainly going through hard times. However, a crisis can provide interesting insights on how to increase our creativity, resilience and adaptability. Depending on your particular situation, your business may have suffered major or slight changes. What’s undeniable is that you’ve been forced to swerve at some point without enough anticipation. And we can’t deny either that change today is the one and only constant. This is equally valid for digital marketing as well as this particular global scenario.

Today I’m here to share with you five tips to embrace remote work positively and to always focus on efficiency:

Sort out priorities

Your best bet now is to distinguish what’s urgent from what’s not. That may have become highly dynamic lately. You may have found yourself in the middle of the execution of a new project that you had to stop overnight. But it’s ok. Trust yourself and your ability wrap up the project when the storm passes.

See more: If you’re lost about how to manage your marketing efforts during times of crisis, check out this article on marketing during a disaster.

Avoid micromanaging

Building real trust is about knowing that people are going to do their jobs properly without the need of being constantly checked on. Although you’ve never met them in the flesh and you may never do so, cooperation is more necessary than ever when face-to-face work is not an option anymore. Teamwork inevitably implies that everybody’s going to row towards the same goal—each one with their own style and personality. Probably these times will require being more tolerant than ever. Remote work can feel scary if you’ve never tried it before (or if you just limited it to the outsourcing of certain processes) but maybe it’s an opportunity to adopt a whole new way of working that you’ll keep after the crisis is over. And the same goes to giving more freedom to your employees.

Read more: If you need guidance on hiring new team members, see this article on the team member you need to start a business.

Consider time zones

Remote work doesn’t mean you have to be available 24/7. Trust in the completion of that deadline. However, take into account differences in time zones to ensure high-priority communications at business hours for everybody. Flexibility enters the picture here since, according to the diverse employees’ locations, some may have to work late hours or, on the contrary, wake up super early. Be as fair as possible. As usual, people need to work but as they’re more stressed, they have to sleep as well as possible.

Be concise with communications

We’re spending more time at home. That means we’re consuming more information than ever. Don’t beat around the bush. Don’t rant. That’ll minimize the chances of misunderstandings at work and thus, of future problems. A host of how to’s and procedures have gone digital, requiring an extra effort on everyone’s side to carry on with their lives. So, get to the point and you’ll get your message across. Trust your summarizing abilities and leave expansion for further opportunities.


Putting yourself in other people’s shoes in times of crisis is paramount. Perhaps this is not the best moment to raise fees or to end a subscription. Sometimes you’ll have to come up with alternatives that allow you to keep your clients (and land new ones) but at the same time they don’t feel financially suffocated since we’re going through something unprecedented.

What’s trust for you? Leave your thoughts in the comments!

For more insights about the organization of remote work, visit this Remote Working Guide: Tips to Stay Productive and Effective While Working From Home

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Inés Da Pieve
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