Improving Your Business Continuity Plan With Video and Live Streaming

The need for a strong and scalable business continuity plan is essential in today’s digital space.

Moreover, considering the current COVID-19 situation, it is quite challenging for enterprises to continue business operations with no interruption. To have a proper remote working setup and efficient internal communication plan along with effective collaboration with global customers is necessary.

Whether your organization is ready or not, the importance of video conferencing in business communication cannot be neglected in the situation where the whole world is forced to embrace the remote work culture due to the unpredicted challenges of COVID-19.

To speed up the adoption and transition of remote working, organizations are leveraging enterprise-level live streaming and video conferencing solutions to connect with the global resources and customers.

What is a business continuity plan?

A business continuity plan is nothing but a roadmap for an organization to maintain productivity even in times of challenging situations that are beyond its control. Normally, businesses look for a continuity plan in times of serious situations like natural disasters or pandemics.

However, it is recommended to keep your continuity plan ready even before, so that you can be prepared at the time of the actual crisis. A basic continuity plan to power your business constitutes guidelines to adjust your key business operations when everyday resources are not available.

How to improve the business continuity plan?

A solid plan must include moving your employees to remote work, postponing and rescheduling business activities, or reassigning roles if important people are not able to attend the office, manage supply chain disruptions, etc.

Your business continuity plan must also address your communication strategy when things are not going the way it should be. For both internal and external communications, leveraging videos is essential. Here are some of the efficient ways to adopt and improve your business continuity plan.

Enable the digital workforce

When beginning, keep the rules flexible with no hard rules as it helps to facilitate a smooth transition from normal office work to remote working culture.

Keep track of the productivity in business by implementing an efficient remote work strategy plan which will make your workforce carry out their normal work with no confusion or challenges. Enable the digital workforce to adapt to the remote working culture which is the new normal.

Adopt remote team capabilities

Many businesses use a structure by categorizing talented resources from front-end to back end development along with designers, engineers, consultants, and developers to scale up the business operations with timely deliverables.

Setting up regular internal meetings allows the remote teams to identify and fill digital gaps. Additionally, you can also set up remote recruitment processes through video conference sessions which makes the whole hiring process easy and straightforward.

Reliable communication system through audio and video conferencing

Businesses require live conferencing solutions that are easy to use, secure, and scalable with advanced features. Staying connected with the remote team across the globe is an important requirement in the time of the pandemic.

Choose a live solution that supports enterprise-level video conferencing and real-time chats. Opt for solutions that offer one-one communication along with group chat that support a large number of people.

From real-time messaging to smart whiteboard, the best communication and collaboration features can take your business meetings to a different level with interactive sessions and live updates.

Team collaboration and resource management

Live streaming and video conferencing tools are the new normal to kick start and power your online meetings efficiently within your organization. It helps the internal and external teams to collaborate with each other.

Task management systems integrated into video conferencing solutions allow businesses to create and manage tasks effortlessly and assign them to the right resource. Content and document management also helps in organizing the data with ready-made designs for effective delivery.

Stay engaged with the team and clients

During the times of pandemic, assisting and educating your team and clients through webinars is important. From internal meeting to new product launches, video conferencing helps the corporate team and clients to stay connected virtually. Live broadcasting facilitates interactivity where the connection and collaboration take place online.

webinar marketing
Image: SE Healthcare uses webinars to build authority and educate prospective clients – Source

Adapt products and services to changing requirements

To continue running your business while addressing the changing requirements of your customers, you will have to adapt your offerings based on the requirements of your customers.

Customers of today are already adapted to the convenience of purchasing products and services online. If you are not accustomed to offering your products and services online, now is the time to start adopting it.

With increased interaction online expected during the pandemic times, consider offering products to customers in a way they can use it remotely, or automate the existing business process.

For example, in the educational and the banking sector, businesses are introducing their products and services in ways customers can access them online. Not just that, medical professionals are interacting with their patients online through online health care platforms and through telemedicine to continue offering consultation remotely.

online banking
Image: Financial institutions and offering more and more online products

Leveraging advanced technology

The pandemic or difficult situations would disrupt traditional communication channels and business operations replacing it with digital channels and remote operations. In such situations, leveraging advanced technology like live streaming, Cloud solution, and Big data can help businesses to be more resilient to such business disruptions and enhance productivity and efficiency with reduced human interruptions.

For example, migrating to cloud solutions can make sure your business infrastructure is robust and scalable. Likewise, live streaming solutions can help your business operations to smoothly transit from offline to online effortlessly.

Preparing well for a changing world

The pandemic will fundamentally transform how businesses function in a foreseeable scenario. Some of the changes might be short term, but there might be some changes that will have long-term impacts. Organizations will have to constantly modify their efforts and make plans accordingly to cater to the changing world. The key factors that determine the success of a business continuity plan are preparation and pre-emption.

How live streaming can help to improve your business continuity plan?

With so much uncertainty during the times of pandemics, innovative brands are leveraging video conferencing and live broadcasting to overcome difficult situations.

Yes, phone calls and emails are still valid, but these channels don’t help to create the environment that a video creates. Studies show that videos are the best business communication channels when you can meet the team members face-face. So what are the benefits of video conferencing? Here are some of the benefits of video conferencing and how it can help to improve your business continuity plan.

Offer better flexibility

If you have tried to schedule a business meeting, you know how difficult it is to get done. However, with live streaming, you can easily connect the team members regardless of their locations so that you can enjoy more freedom and flexibility when managing and running business meetings. This simplifies things even if the team is large, you can record the meeting and make it available for members who could attend the meeting to watch it.

Helps remote team members be a part of the team

Although team members who work in remote positions would not feel they are excluded from the team, there are a lot of disadvantages to remote working. There might be times when members can feel isolated from their co-workers which is one of the biggest struggles when working from remote locations. Businesses that leverage live streaming can help their remote team members feel more connected and engaged. The technology also allows team members who are in different time zones to communicate and interact with each other.

Saves your business budget

While it doesn’t cost you money to implement live streaming technology, in the long run, you could save a lot of unnecessary experience related to business travel. If your organization switches from face-face meetings to online video meetings, you can save on the cost you need to bring your remote team members to your office. By reducing the travel budget, you can utilize the budget to use it in some other areas of your business.

Therefore, live streaming allows your business to create savings and additional streams of revenue as well.

Facilitate remote support

Video conferencing is the best way to offer support for your employees and clients in times of transition during the times of pandemics. Businesses can offer remote support to the team members over the internet without overloading them with calls and emails. You can also provide video guides that are easier to understand and help to resolve the issues faster.

By adopting video conferencing, you can reduce the number of processes involved in offering support to your team. You can also expand your reach while reducing costs and eradicate the trouble of managing large meetings.


Real-time chat systems and live streaming solutions contribute an efficient and hassle-free business continuity plan. No matter where you are in your business continuity planning process, it’s never later to make changes.

Now that you know what is the use of video conferencing, create or review an already existing plan to identify where video conferencing can be integrated.

Let’s consider this COVID-19 pandemic to be future-ready for any global pandemic with a resilient and well-planned business continuity plan.

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Amanda Smith
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