Keeping your finger to the pulse of SEO is not a simple task. After you spend time and effort selecting keywords to target, you’re likely going to be spending hours upon hours blogging to prove your authority to popular search engines like Google or Bing. The Hub & Spoke Content Model has the potential to […]

Content Marketing

The 5 Best Social Media Plugins for WordPress

Like it or not, today it seems as though almost everyone has an account on Twitter, Facebook or Instagram, so paying attention to social networks as a source of traffic can be an excellent opportunity for you. Connecting your social profiles with your website or blog can be a great way to drive sought after […]

Content Marketing

Web & Design

How to Create and Promote Your Blog Using WordPress

In today’s world, your online presence holds the potential to make or break. In such a situation, the quality and functionality of your website are crucial, and this is where WordPress comes in. Operating as the best content management system of its time, WordPress offers users the ability to create custom websites complete with specified […]

Content Marketing

Copywriting

Why Throwing a Person at the Content Problem Is a Problem

This article is the fifth installment of a 6-part series. Read the first installment here. Everybody hates content. Don’t get me wrong. Almost everyone loves to consume content. Some beautiful people love to produce content. But where the proverbial rubber hits the metaphorical road, and the reality of content production comes into literal focus, that […]

Content Marketing

Web & Design

6 Tips to Create and Promote Your eBook to Generate Qualified Leads

Downloadable content like ebooks and whitepapers provide your website visitors with excellent incentive to make the leap into your marketing funnel. Contact forms on your website are important, but unless a site visitor has an immediate need for your services, they are going to cling tight to their contact info. Offer them a valuable piece […]

Content Marketing

Build Your Brand by Writing a Book

Personal branding is no fad — instead, it’s a necessity for everyone from college students to CEOs. Whether you’re building a career by climbing the corporate ladder or pouring your energy into setting up a start-up, you need to create and maintain a brand that resonates with your personality, goals, audience and future. Most professionals […]

Content Marketing

What is a Content Audit? (And Why You Need to Conduct One)

What’s the point of having a website if no one can find it? What’s your content marketing ROI? Are you getting a good return on your content marketing investment? Is your content strategy succeeding? – and do you know what your content plan is supposed to do? In my experience, most clients don’t understand the […]

Content Marketing

How to Equip Writers to Succeed on Your Blog

This article is the fourth installment of a 6-part series. Read the first installment here. Nearly every person who has ever been in charge of a content production team knows the pain of bad drafts, writer turnover, and endless revisions. What if I told you this is very often not the fault of the copywriter? […]

Content Marketing

Finding the Right Customer Satisfaction Metrics for Your Small Business

In this age of unlimited power of expression available to anyone with a smart phone or web connection, customer satisfaction is more important than ever. Negative feedback can spread in hours or even minutes and can affect your revenues just as quickly. Of course, smart business owners want to get a handle on anything that […]

Content Marketing

Web & Design

6 Online Marketing Tools You Need When Starting a Business

In today’s marketing world, there is certainly no shortage of tools available for advertising and promoting services, creating content and managing your assets. Of course, there are the household brands like MailChimp, Moz, Hubspot, and the list goes on. There are a number of other tools with hugely valuable resources that marketers should consider as […]