Content Marketing

This page contains a variety of articles with tips, news and advice on content marketing.

the basics of online marketing
Content Marketing

Online Business Basics: Why Your Business Needs to be Online Now

Make hay while the sun shines (meaning: take advantage of a situation while the conditions are good) rings true in marketing your business online as much as it does anywhere. The opportunities available to your business may pass quickly if you don’t act. If you have yet to take advantage of the opportunities available to […]

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Content Marketing
Strategy

How To Use Email Marketing To Nurture Your Leads

According to data, only 28% of businesses are satisfied with their conversion rates. Research also indicates that an average of 50% of a brand’s leads isn’t ready to convert. While these metrics may seem worrisome, you shouldn’t get discouraged. Instead, use these numbers as opportunities to work on your lead nurturing strategies, specifically those that […]

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Content Marketing
SEO

Top Link Building Techniques for 2020 – A Comprehensive Guide

What is link building? Link building is the procedure for getting other websites to link to yours, and it’s vital to your overall SEO strategy. To get started with an effective link building plan, you’ll first need to produce quality content for your website that someone might actual find value in linking to. When someone […]

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How to do email marketing right
Content Marketing

7 Important Email Marketing Tips

There are many reasons why email marketing is such an attractive promotional tool. The low cost needed to make use of email-based content as well as the opportunity to build and improve customer relations can make quite a difference. A larger readership or emails that feature higher quality content or personalized messages are more likely […]

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how your small business can do YouTube marketing
Content Marketing
Social Media

Why the Time is Right for YouTube in Small Business Marketing

Every day, small business owners like you and I are assaulted with a mind-boggling array of new social media marketing tools, tactics and opportunities that profess to help us in any of a hundred ways. Of course, you don’t want to miss something you could really use. But how do you sort through the barrage […]

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Content Marketing
Social Media

Two Editorial Templates You Need to Stay Consistent and Make Your Blog a Success (with Template Downloads)

One important key to blogging success is consistency. Whether running a blog on the main website of a major corporation or managing your own niche WordPress blog, posting and distributing with regular frequency and covering the subject matter your audience wants should be a focus within your content strategy. A recent HubSpot study showed that […]

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Content Marketing

How to Come Up With Content Topics for Spoke Articles

Effectively designing and executing on a “hub and spoke” content model can create lasting benefits for your business. Starting with your high-quality hub content; you have the opportunity to drive links, grow traffic, and grow brand awareness and authority. To grow your hub-and-spoke model, though, you need to come up with topical, related, and quality […]

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Content Marketing

Marketing Automation: How to Know if it’s a Fit or a Mismatch

How do you manage your marketing? If you’re like many people, you probably do a little mix of digital marketing and traditional marketing. You likely use a variety of online channels and digital programs, but you probably also dabble in marketing the old-fashioned way, individual outreach, old-school (in a good way) tactics like print ads, […]

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Content Marketing
Copywriting
Strategy

Launching Your Creative Business: 3 Essential Characteristics of An Online Brand That Attracts Success

Branding is one of your best tickets to success. It wins the hearts of customers, creates value for your products and crushes competition every time. But a memorable brand is certainly not built overnight. And if you don’t pay enough attention to it, you may lose opportunities or never even “take off” in the first […]

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Content Marketing

How the Hub & Spoke Content Model Will Boost Your Marketing

Keeping your finger to the pulse of SEO is not a simple task. After you spend time and effort selecting keywords to target, you’re likely going to be spending hours upon hours blogging to prove your authority to popular search engines like Google or Bing. The Hub & Spoke Content Model has the potential to […]

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