Content Marketing

This page contains a variety of articles with tips, news and advice on content marketing. Writers include accomplished content marketers from across all aspects of the discipline. From C-suite to freelancers, articles here offer actionable insights to enhance your content marketing results.

customer feedback
Content Marketing

How to Use Customer Feedback to Boost Your Brand

Customers no longer trust branded content and paid promotions anymore. They now focus on the opinions of the average consumer with similar needs, habits, problems, and preferences. To gain customers’ trust and retain them, you need to ask relevant questions and keep collecting their feedback. In this article, you will learn how to use customer […]

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ecommerce store growth
Content Marketing
Ecommerce
Facebook

8 Strategies E-commerce Stores Can Use to Generate Qualified Leads and Increase Website Traffic

Every e-commerce store owner wishes to get qualified leads that can turn into sales and profit. Not many succeed in doing so, however. The problem is not with their ambition or their plan, but with the execution. Internet marketing is changing, and e-commerce strategies that worked previously are no longer seeing the same levels of […]

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Graphic Design Trends in 2020
Content Marketing
Visual Marketing

Graphic Design Trends: Know Which One to Follow for Your Business in 2020

The available ways to operate and promote your business have undergone  drastic innovations and evolutions over the past few years. With so many things going digital, the way you promote your business isn’t what it was even just a few years back. That same concept applies to graphic design. Let’s take a look at how […]

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adaptive vs responsive website
Content Marketing

Is Your Website Responsive or Adaptive? (Yes, there is a difference!)

Guarantee – Warranty, Jealous – Envious, Effect – Affect. What comes to your mind when you think of these words? Most of us use them interchangeably, but very few notice the subtle yet impactful differences between the words. Often, the terms responsive and adaptive have been used synonymously upon convenience while describing one-size-fits-all websites. Let’s […]

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10 responsive website themes
Content Marketing
WordPress

11 Super-Responsive WordPress Themes

(Article updated on 10/1/20 – Original appeared on 3/12/20) Today, the need for simple, responsive WordPress themes is real. People are switching to mobile phones from desktops. A much smaller percentage of people browse websites on desktops compared to just a few years ago. In a survey conducted by Statista, only 29% of adults aged […]

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youtube channel growth
Content Marketing
YouTube

5 Tips to Grow Your Youtube Channel

Youtube is arguably the most used social media site following Facebook with over 1.9 active billion users. With numbers like these, it is fair to say there will be surely an enormous amount of competition on YouTube if you’re thinking of starting a youtube channel. You’re definitely going to face some rivalry with your competitors. […]

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readable content copy
Blogging Tips
Content Marketing

How to Boost Your Content to be More Readable

You have written an amazing, powerful, and exceptionally useful piece of content, and you have put a ton of effort into making sure the content is being circulated in social media too. The question is, however, “are there enough people who are reading it and how long are the engaging with the content?“ Though you […]

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psychology brand marketing
Content Marketing

The Psychology Of Brand Awareness And Trust

Building brand awareness and trust is not an easy task. The first thing businesses should understand is that customers relate to brands through their emotional connections with the company — via its products and marketing. Do you know which psychological factors are most important to branding? We found that these five factors improve brand awareness […]

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Blogging Tips
Content Marketing

Are You Making These 7 Mistakes That Hurt Your Blog?

Sometimes your best piece of content doesn’t rank. You write content and you know your ideas are good. But it’s not quite getting the reaction you want. You’re smart – so you know you can probably improve. But you just can’t figure it out. You must be missing something. And chances are, you’re probably making […]

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Content Marketing

How to use Videos to help Sell Products on your Ecommerce Store

In February of 2019, ecommerce hit a milestone when retail sales online surpassed those of traditional general merchandise stores for the first time in the U.S. The steady growth of online shopping, something once considered a “fad” or novelty only a couple of decades ago, has now grown up and taken its place at the […]

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