Content Marketing

This page contains a variety of articles with tips, news and advice on content marketing. Writers include accomplished content marketers from across all aspects of the discipline. From C-suite to freelancers, articles here offer actionable insights to enhance your content marketing results.

blogging inspiration
Blogging Tips
Content Marketing
Productivity

Is it Time for You to Take a Break From Blogging?

Blogging can be hard work, especially if you’re writing content every day. In the same way authors get writer’s block, bloggers get that same feeling of exhaustion and demotivation. Whether it’s a bit of burnout, lack of spark or simply exhaustion, there are many reasons bloggers can run into this block. Fortunately, there are ways […]

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Audience-Informed Content
Content Marketing
Social Media
Strategy

Creating Audience-Informed Content

(Article updated July 26, 2020 – Original article appeared August 25, 2016) Marketing isn’t magic. It’s both an art and a science. The key to developing successful content that really engages your target audience is to truly understand what they’re seeking. Creating content that’s informed by your audience takes away the guesswork and helps you […]

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generating content ideas
Content Marketing
Copywriting

How to Generate Content Ideas for Your Blogs

Writer’s block is a common thing. It happens with every writing from time to time. From professional writers to lifestyle bloggers. The sheer fact that as bloggers or writers we research and study the same topic in such abundance means that the mind can sometimes stop processing any new ideas. But your blog is your […]

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content marketing
Content Marketing

Why Content Marketing is Going to Be Hot in a Post – COVID World

The outbreak of COVID-19 has affected almost every aspect of our lives. As the number of affected people continues to increase worldwide, most businesses expect a significant change in the market, more specifically, in customer behavior. Quite naturally, businesses will need a more effective marketing strategy if they want to succeed once the pandemic is […]

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content vs copywriting
Content Marketing
Copywriting

Content Marketing Vs Copywriting: What’s the Difference?

With the rise of digital marketing, the line of difference between content marketing and copywriting has become blurred. Even a lot of businesses use both content marketing and copywriting interchangeably. However, there are differences between the two. This blog will list out the differences and then show how you can combine the two for a […]

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video branding
Content Marketing
Video

What Does Your Brand Identity Look Like On Film?

In order to create an effective video for marketing or advertising purposes, the first box to tick is brand identity. This is because you want your company’s identity to be distinct and prevalent across all marketing platforms: social media, poster, TV or whatever else. Consistency in this regard helps to distinguish your brand from others […]

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restaurant marketing
Content Marketing
Strategy

Top 6 Branding Trends for Restaurants

Various studies reveal that the majority of the new businesses launched every year are food service businesses. These include everything from food trucks to cafes and restaurants. However, only 50 percent of these businesses stay operational after two years. In an NHK World report, this discouraging number is attributed to two variables: a highly competitive […]

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silent video production
Content Marketing
Video

Why Your Videos Need To Work With No Sound (And How To Optimize For Silence)

With internet users spending more time watching videos online than ever before, digital marketing efforts focus on using this powerful medium to help grow businesses of all kinds and sizes. Nearly one million minutes of video cross the internet every second, and close to two billion people watch videos posted on YouTube, with breaks down […]

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rapid response marketing
Content Marketing
Social Media
Strategy

The Benefits of Rapid Response Marketing

Being able to effectively capitalize on moments quickly is one of the main rapid response marketing benefits. By being able to react to unexpected changes in innovative ways, this approach can help illustrate to your audience that you are genuine, authentic and able to respond to events that are taking place in the world in […]

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marketing personalization
Content Marketing

How to Inject Personalization into Your Business

With all the noise out there, trying to get the attention of customers is like screaming at a band while it’s performing at a sold-out concert. You can use a better approach – become a familiar face in the crowd rather than yell through the megaphone. To build strong and meaningful relationships with prospects, you […]

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