Copywriting

This page offers advice and tips to improve copywriting for marketers. Whether you are a blogger, a website copywriter, and author, an email marketer, a social media copywriter or anything in between, the content here will help you improve your writing and create content that connects more effectively.

writing tips from an author
Blogging Tips
Content Marketing
Copywriting

Tips from an Author to Write High-Quality Content for Your Blog

I have been writing novels for several years now and have been fortunate enough to have been accepted for publication.  Over the course of this time I have learned a lot and picked up many useful tips – some of these I am sharing with you today. While I write novels, these tips apply to […]

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how to write good headlines
Blogging Tips
Content Marketing
Copywriting

Blogging 101: Quick Tips to Making Attractive Headlines

Writers can consider their headline as the crowning jewel of their piece. It’s a headline that makes sure readers get to look at their piece, read it as a whole, and appreciate it the way writers want their piece to be read and understood. You might write a Pulitzer piece, but if it has a […]

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tips to grow your blog
Blogging Tips
Content Marketing
Copywriting

4 Tips for Growing Your Blog

Everybody craves sweet, steady blogging growth. Few enjoy it, though. Most bloggers skip sound fundamentals, preferring instead to chase fads. Others delude themselves into expecting overnight success. Both folks fail until they realize blogging is a skill to be developed over thousands of hours. Put in the time and energy. Hone your skill. Blogging growth […]

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tips for first-time authors
Copywriting

5 Tips for Authors Writing and Marketing Your First Book

Writing is one of those wonderful pass times that we often neglect. I’ve found it to be quite therapeutic in the sense of being able to present your thoughts with only your own perspective as an influence. There’s something quite freeing about putting pen to paper to really get things off of your chest. Recently, […]

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work remote
Copywriting
Productivity
Social Media
Technology

How to Work From Anywhere, Even Your Home, During Retirement

Retirement can be a perfect time to pursue your passions. If you’re like many retirees, however, you may also be looking for ways to pad your income. Working in retirement is becoming a growing trend these days, and it can be a good way to stay active while earning some extra cash for those hobbies, […]

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Content Marketing
Copywriting
Strategy

Launching Your Creative Business: 3 Essential Characteristics of An Online Brand That Attracts Success

Branding is one of your best tickets to success. It wins the hearts of customers, creates value for your products and crushes competition every time. But a memorable brand is certainly not built overnight. And if you don’t pay enough attention to it, you may lose opportunities or never even “take off” in the first […]

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Content Marketing
Copywriting

Why Throwing a Person at the Content Problem Is a Problem

This article is the fifth installment of a 6-part series. Read the first installment here. Everybody hates content.  Don’t get me wrong.  Almost everyone loves to consume content.  Some beautiful people love to produce content.  But where the proverbial rubber hits the metaphorical road, and the reality of content production comes into literal focus, that […]

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Copywriting
Small Business
Strategy

How to Get Started Hiring Freelancers for Your Small Business

Freelancers are perfect for one-off projects, business consulting, or when you need a job done and aren’t terribly particular about when or how it gets there. However, for a business accustomed to working with W-2 employees, hiring your first freelancer can be an intimidating process. What’s a fair price for a freelancer? How do you […]

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Copywriting
Strategy

How to Assemble a Blog Topic Planning Kit That Will Lead to Killer Results

This article is the third installment of a 6-part series. Read the first installment here. I’ve worked on a lot of blogs in my career. Small twice-monthly blogs. Giant twice-daily blogs. Campaign-driven blogs and news-driven blogs. Authority-building blogs and social engagement blogs. And in every case, no matter the size or type of blog, there […]

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Content Marketing
Copywriting

A Checklist Marketing Strategy for Publishers and Business Owners

Entrepreneurs who are launching a new business face all the typical problems of business owners – cash flow, managing employees, time management, sales strategy, IT… the list goes on. Too many things to do, and not enough time to do them.  Content management and lead generation is a challenge for many new business owners – […]

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