Copywriting

This page offers advice and tips to improve copywriting for marketers.

Content Marketing
Copywriting

Why Throwing a Person at the Content Problem Is a Problem

This article is the fifth installment of a 6-part series. Read the first installment here. Everybody hates content.  Don’t get me wrong.  Almost everyone loves to consume content.  Some beautiful people love to produce content.  But where the proverbial rubber hits the metaphorical road, and the reality of content production comes into literal focus, that […]

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Copywriting
Strategy

How to Get Started Hiring Freelancers for Your Small Business

Freelancers are perfect for one-off projects, business consulting, or when you need a job done and aren’t terribly particular about when or how it gets there. However, for a business accustomed to working with W-2 employees, hiring your first freelancer can be an intimidating process. What’s a fair price for a freelancer? How do you […]

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Copywriting
Strategy

How to Assemble a Blog Topic Planning Kit That Will Lead to Killer Results

This article is the third installment of a 6-part series. Read the first installment here. I’ve worked on a lot of blogs in my career. Small twice-monthly blogs. Giant twice-daily blogs. Campaign-driven blogs and news-driven blogs. Authority-building blogs and social engagement blogs. And in every case, no matter the size or type of blog, there […]

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Content Marketing
Copywriting

A Checklist Marketing Strategy for Publishers and Business Owners

Entrepreneurs who are launching a new business face all the typical problems of business owners – cash flow, managing employees, time management, sales strategy, IT… the list goes on. Too many things to do, and not enough time to do them.  Content management and lead generation is a challenge for many new business owners – […]

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Content Marketing
Copywriting

Do You Know These 5 Types of Blog Content You Need to Understand?

This article is the second installment of a 6-part series. Read the first installment here. Highly effective marketing blogs share a few features, and I’m not talking about pop-up ads and fancy graphics. I’m talking about something more essential. Namely: They serve a clear purpose They speak to a specific audience They are compelling to […]

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Content Marketing
Copywriting

Here Are The 2 Things You Must Get Right Before You Blog

Blogging can form the backbone of a highly effective content marketing and lead generation initiative. It’s great for SEO, a valuable resource for salespeople, and can establish and maintain your position as an industry authority. But too often, blogs fail to deliver on their promise. I’ve been blogging for businesses since the early 2000s, before […]

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Copywriting
Strategy

Email Marketing PART THREE: Converting and Measuring Progress

In my first two articles, I talked about how to get things setup and kicked off. I want to wrap up this three-part email marketing series by talking about converting and measuring those conversions. In this article, we will talk about the following: • How to Build a Highly Targeted Email List That Will Make […]

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Creating content
Content Marketing
Copywriting

Five Powerful Tips to Create Great Content That’s Easy to Absorb

Today, there are millions of articles and blogs on an Internet saturated with content. If you’re a web content writer, surely you must be thinking and devising ways of standing apart from the competition. As a writer, your content should be able to connect to the audience and provide them with the information they’re seeking. […]

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marketing strategy
Content Marketing
Copywriting
Social Media
Strategy
Web & Design

20 Ways to Market Your Startup Business Online

Just a few years back, being found on the web was much simpler when search engines didn’t run the show. However, with the emergence of players like Google, the search game took a dramatic turn. Today, being at the top of these search engines is vital for your business to be noticed by people. There […]

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copywriting
Copywriting

5 Tips to be successful as a Freelance Copywriter

Freelance copywriting offers lots of enticing benefits. You get to determine your own working hours, save time and money with zero commute and choose the clients you want to work with. That all sounds downright rosy on the surface, but the life of a freelance copywriter is not without its challenges. Becoming successful as a […]

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