How to Create Customer Personas for Your Business
The customer is the centerpiece of brand positioning and marketing …
Strategy
The articles on this page offer insights to help you create and implement strategic marketing actions to help drive your business growth. From digital to traditional marketing, the articles here offer advice from some of the top marketing pros across a variety of industries.
What Is Experiential Marketing and Why Do You Need It?
Through experiential marketing, which involves engaging the entire five senses, …
The Savvy Marketing Agency Guide to Wild Growth in 2023
As a major player in the decision-making process at your …
6 Tips for Establishing an Exceptional Design Aesthetic for Your Product or Brand
The design aesthetic is an important aspect of brand identity. …
How Brand Crisis Affects Customer Behavior?
Brands and businesses have a huge influence on consumer behavior. …
How to Position Yourself to be Successful as an Influencer
Becoming an influencer is no easy feat. It requires dedication, …
Brag Right: How to Boost Your Personal Brand Without Looking Like a Jerk
Let’s face it, bragging is hard. It’s not easy to …
Three Strategies to Prepare Your Marketing for 2023
With the new year quickly approaching, it’s time to start …
Data Driven Marketing and how it can improve your Marketing ROI
There is an old business saying “You can’t manage what …
The Amazing Growth of Bloggers and Influencers (And How to Become One)
15 years ago, give or take, blogging was looked at …
