Strategy

The articles on this page offer insights to help you create and implement strategic marketing actions to help drive your business growth. From digital to traditional marketing, the articles here offer advice from some of the top marketing pros across a variety of industries.

deskless workforce
Productivity

3 Communication Strategies to Engage Your Deskless Workforce

 What is a Deskless Workforce? Deskless workforce refers to employees who do not have a desk in the office, meaning they work from home or from a remote location. Working from home is a trend that many companies capitalize on, especially in our current situation. This frees their office space and investment in infrastructure. Companies […]

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entrepreneur
Startups
Strategy

6 Not So Glamorous Things About Being an Entrepreneur

So, you want to start a business? You want to be your own boss and have employees answer to you. That’s great! But before you can get started, there are a few things you should know. Yes, becoming a successful entrepreneur comes with plenty of rewards, perks, and financial wins, but like anything else worth […]

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referral marketing
Optimization
Strategy

How to Create a Referral Marketing Program That Works

For every business, it is imperative to have a good relationship with your customers. It’s not easy to make your customers happy without putting in extra effort, and since they are the lifeblood of your business, it becomes mandatory to create a and executive a strategy that helps you to cater to them to boost […]

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marketing strategy
Facebook
Instagram
Social Media
Strategy

6 Trends to Help Drive Your Marketing Strategy.

Marketing strategies tend to change every year, month, or even week. Though the principles of marketing remain the same, these subtle changes if not practiced can turn the game. So, a marketer must keep an eye on changing trends in the market. As they change at the speed of light, if you don’t catch and […]

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productivity tips
Productivity
Strategy

5 Productivity Hacks for Online Marketers

Article updated on 5/15/2020 (original post created 8/19/2015) For many of us in the online marketing field, keeping up with our hefty workload can prove to be difficult. There always seems to be so little time yet so much to do, and it really doesn’t help that there’s a gazillion distractions all competing for your […]

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buyer journey
Content Marketing
Strategy

How to Plan Content for Every Stage of a Buyer’s Journey

On the surface, every sale follows a simple process, from discovering the problem to purchasing the solution. This process consists of extra stages that are part of the buyer’s journey. Your goal, therefore, is to identify what stage customers are in and to guide them to make a purchase. The best way to do this […]

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ecommerce app development
Ecommerce
Strategy
Web & Design

How to Choose the Right Platform for Web/App Development for E-commerce?

The number of e-commerces businesses is growing consistently year-over-year. Whether you’re a brick and mortar retailer or you own a fully online business, your main focus is grow your business and provide convenience to customers and convenience. The digital world allows companies to expand this capability significantly, and this is the key to why e-commerce […]

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work from home tips
Productivity
Strategy

Practical Guide to Maintaining Your Physical and Mental Health Working at Home

Despite popular belief, working from home is challenging. Although it seems like a dream come true, it is not that simple. The world is facing a powerful enemy at the moment, and everyone’s lives have been touched, one way or another. Working from home is above all a transition. A big change. If you feel […]

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Content Marketing
Event Marketing
Social Media

8 Immersive Experiential Marketing Concepts You Can Begin Planning Now

Dreaming of stepping outside the box? Here are 8 immersive experiential marketing concepts you can begin planning now. Experiential marketing is all about engaging directly with the audience or customer to show them how your brand can be a part of their every day, their real life. This type of marketing requires a certain kind […]

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culture of trust
Leadership
Productivity
Strategy

Why a Culture of Trust is Crucial to Pull Through in a Remote Paradigm

We’re certainly going through hard times. However, a crisis can provide interesting insights on how to increase our creativity, resilience and adaptability. Depending on your particular situation, your business may have suffered major or slight changes. What’s undeniable is that you’ve been forced to swerve at some point without enough anticipation. And we can’t deny […]

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