Strategy

This page offers general marketing strategy advice for marketers and business professionals.

Growing business with a great website
Content Marketing
Strategy
Web & Design

How to Launch Your Website and Build Traffic to Grow Your Business

In today’s digital world, your company’s website serves as the cornerstone of all of your marketing efforts. One of the top goals (if not THE top goal) of your marketing is to drive qualified traffic back to your website and convert those visitors into leads (and ultimately customers). The thing is, though, it’s not enough […]

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ads on streaming video
Strategy

3 Reasons Why Advertising on Streaming Platforms is Crushing Traditional Television

With unlimited streaming choices available in today’s TV watching space, it is no surprise that viewers are choosing to cut cords and moving for more flexible streaming platforms. That is exactly why advertising companies are steering their clients to spend more advertising bucks on streaming platforms and invest little on traditional TV broadcasting. The spending […]

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how to be productive with digital apps
Strategy

Best Digital Marketing Apps for On-the-Go Users

As business professionals, we often look only to our laptop computer or desktop as tools for getting work done. With tremendous advancements in mobile technology, however, we now need to look at our mobile devices more as business tools rather than just being there for communication or entertainment. Mobile devices, today, can do basically as […]

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changes to ecommerce
Strategy
Web & Design

How Ecommerce Has Changed the Market

A couple of decades or so ago, the only way we could shop was by visiting our favorite stores. However, ecommerce (and now social commerce) has changed all that. It was pioneered by Michael Aldrich in 1979 and has grown to become a trillion-dollar industry. New technologies and marketing techniques have played a massive role […]

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Strategy

Building Momentum: 7 Ways Custom Signage Can Give Your Business Traction

We all know how important first impressions are when it comes to meeting someone new. The same can be said for businesses as well. As a business owner, you often only have one opportunity to make a good first impression on potential customers. If you don’t, you could be missing out on making a sale […]

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How to build a startup
Strategy

Seven Most Critical Factors That Dictate Startup Success

Starting a business isn’t always a walk in the park. Unless you are a child of an already established business magnate, media mogul, powerful politician, or an influential bureaucrat, your chances of succeeding in your own business are embroiled with challenges. On the bright side, there is a plethora of business possibilities if you are […]

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How to Rank on Google
SEO
Strategy

The Truth Behind Being No. 1 On Google (And How To Beat Your Large Competitors)

For years, we have all received or seen claims by Agencies that state they can ‘get you to number 1 on Google’ often for very low prices of say $250 per month. Pre 2012, this was something that was relatively easy to achieve. Since Google made significant changes in 2012 and onwards, this is no […]

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social media marketing goals
Social Media
Strategy

Setting Meaningful Social Media Goals to Increase Traffic to Your Website

One way to achieve social media marketing success is to set social media goals that are achievable and meaningful for your business, for you as well as your consumers. This, ideally, is the first step in planning your social media strategy. However, if you are unable to define, identify and set your social goals, do […]

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Content Marketing
Strategy

How To Use Email Marketing To Nurture Your Leads

According to data, only 28% of businesses are satisfied with their conversion rates. Research also indicates that an average of 50% of a brand’s leads isn’t ready to convert. While these metrics may seem worrisome, you shouldn’t get discouraged. Instead, use these numbers as opportunities to work on your lead nurturing strategies, specifically those that […]

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Strategy

Questions to Ask When Outsourcing Marketing to an Agency

Outsourcing portions of your marketing plan execution to an agency can make a lot of sense. In the right situation, a marketing agency can serve as an extension of your in-house team and often adds a level of expertise that your team previously doesn’t possess. While there are a lot of positive reasons to outsource […]

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