Strategy

This page offers general marketing strategy advice for marketers and business professionals.

Strategy

What Kind of Marketing Strategy Does Your Business Need?

Every business starts with a plan. They have objectives and goals they want to achieve. It’s the vision of the business and essentially the roadmap to success. A roadmap involves operating budgets, cash-flow, profit margins & sales projections. But where many businesses fail is because they lack an understanding of their customers. According to an […]

Read More
Strategy

What is a Brand?

What is a brand? Loaded question, I know. I’m not talking about “what brand are those shoes?” Let’s think about it in the marketing sense of the word. In the “we need a re-brand!” context. Wikipedia defines brand as “a name, term, design, symbol or any other feature that identifies one seller’s good or service […]

Read More
Strategy

8 Things Every Entrepreneur Should Know Before Starting a Business

Entrepreneurship is, by definition, risky. Putting yourself and your resources out there and taking a chance on success can be nerve-wracking, but it’s also a tremendously exciting decision that can become a great part of your life. Whether you’re so excited you can’t sit down, scared out of your wits or a little bit of […]

Read More
Strategy

Innovation and Its Importance in Building a Sustainable Business

A CEO I worked with earlier in my career would often say, “If you keep doing the same things, you’ll always get the same results.” This statement always resonated with me. Companies that remain stagnant and fail to innovate are ultimately not sustainable. The competition will always be on the lookout for that “next big […]

Read More
SEO
Strategy

What is SEO and How Does it Work?

Between working as a communications coordinator, planning my wedding and moving into a new apartment, there were days over the last few months that I could have used a break from technology, as I felt like I spent every waking minute on the Internet. Going through these life changes made it evident how often I […]

Read More
Strategy

What I Learned About Marketing From Playing Third Violin

My dad texted me a picture the other day — a lined notebook — and handwritten across the top is this: “Orchestra Pieces I Have Played.” I recognized it immediately, maybe because my handwriting hasn’t changed since middle school, or because the names instantly sparked memories. It’s a record of the pieces I played when […]

Read More
Copywriting
Strategy

How to Get Started Hiring Freelancers for Your Small Business

Freelancers are perfect for one-off projects, business consulting, or when you need a job done and aren’t terribly particular about when or how it gets there. However, for a business accustomed to working with W-2 employees, hiring your first freelancer can be an intimidating process. What’s a fair price for a freelancer? How do you […]

Read More
Copywriting
Strategy

How to Assemble a Blog Topic Planning Kit That Will Lead to Killer Results

This article is the third installment of a 6-part series. Read the first installment here. I’ve worked on a lot of blogs in my career. Small twice-monthly blogs. Giant twice-daily blogs. Campaign-driven blogs and news-driven blogs. Authority-building blogs and social engagement blogs. And in every case, no matter the size or type of blog, there […]

Read More
Social Media
Strategy

Organic Versus Paid Social Media: What Works for Small Businesses?

Businesses understand the value of a robust online presence. According to The Manifest, social media is the top advertising medium that small businesses plan to invest in this year. For many small businesses, one challenge is to find the right balance of paid and organic efforts. Each approach to social media has its advantages. Aligning your […]

Read More
Social Media
Strategy

How to Combine Email Marketing and Social Media

As a digital marketer, you always want to get the most out of your efforts, which means you think carefully about the channels you should invest in. There’s SEO, social media, email marketing, and pay-per-click (PPC) advertising. While it’s a smart move to take advantage of all of these digital channels, it’s even smarter to […]

Read More