Strategy

This page offers general marketing strategy advice for marketers and business professionals.

how to work from home successfully
Content Marketing
Strategy

Remote Work: Why Your Business Needs to Implement It Now

In a technology-driven economy like ours, implementing flexible working hours is becoming a necessity. According to a survey, over 83% of employees reported that flexible working hours boosted their productivity. It is even more interesting, as business owners can also attest to the fact mentioned above. A similar survey revealed that 61% of business owners […]

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how to be productive working from home
Strategy

Remote Working Guide: Tips to Stay Productive and Effective While Working From Home

Across the globe, the world is changing. The way we interact, how we approach both personal and professional relationships, the way we do business and generally the way we live have all been significantly impacted by the COVID-19 virus. As we adjust to the impact this crisis has had on all of us as a […]

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online advertising tips
Content Marketing
Strategy

Online Advertising for Small Businesses: How to Make the Most of a Small Budget

Online advertising can seem out-of-reach for some small businesses but the truth is, if done correctly, that doesn’t have to be the case. When creating pay-per-click ad campaigns, the advertiser determines the daily budget spent and that can be as small as needed. It can also be adjusted along the way if the ads are […]

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productivity side hustle
Strategy

3 Strategic Productivity Tips To Get Stuff Done For Your Side Hustle And Optimize Those 24 Hours

As business professionals with full-time jobs and loaded lives, it gets increasingly difficult to find the time to devote to our hustle. Google.com defines Productivity as “the state or quality of producing something, especially crops.” True productivity for those of us building our profitable side hustles while working full time jobs also includes building better […]

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content marketing process
Content Marketing
Strategy

Developing Efficient Content Creation Workflows

Consumers are demanding more and more content from organizations. They are looking to them to help them understand their products or services, to show thought leadership and connect with them in channels like social and search engines. Many organizations would love to be able to scale up their content creation strategy but find that their […]

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tradeshow marketing
Strategy

What Are The Benefits of Outsourcing Creation of Your Exhibition Stand?

There are plenty of decisions to be made when it comes to selecting your exhibition stand to represent your company at events and tradeshows. From an array of configurations and sizes all the way to spectacular accessories. You’ll most definitely have your work cut out for you during the selection process. Exhibitions, tradeshows and events […]

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Strategy

Pull the Trigger. What, You Don’t Have a Trigger?

Want to sell more? Use purchase triggers during your sales process. Basic economics tells the story of a codependent love affair between supply and demand. We also learn about the impact price changes have. In general, if prices increase, demand goes down, if prices decrease, demand goes up. This all has a direct impact on […]

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how employees and their peers communicate
Strategy

3 Ways Technology Influences Employee Peer Relationships

A positive company culture is one of the most essential factors in maintaining a productive and efficient workforce. It’s more important than ever before that companies work to improve employee engagement. A concept that is often overlooked is the value of fostering positive employee-peer relationships. Your workers have to be around each other every day […]

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AI in ecommerce marketing
Social Media
Strategy

How Artificial Intelligence Is Assisting E-commerce Marketers?

Artificial Intelligence is one of the hottest topics of discussions today, and this smart technology has drastically transformed many businesses. The use of AI in e-commerce has made the use of online technology safer and more secure for users and has made work more efficient and effective for marketers. Online marketers are now able to […]

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event marketing interactive media
Strategy

How to Add Interactive Media to Your Event Stand

Tradeshows and events are one of the most famous ways of advancing your business. Each event provides you with the platform to showcase your products and services in a way that makes your brand unforgettable. With a hall filled with competitors and potential clients, it’s not out of the ordinary for some stand spaces to […]

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