Strategy

This page offers general marketing strategy advice for marketers and business professionals.

Content Marketing
Strategy

How To Use Email Marketing To Nurture Your Leads

According to data, only 28% of businesses are satisfied with their conversion rates. Research also indicates that an average of 50% of a brand’s leads isn’t ready to convert. While these metrics may seem worrisome, you shouldn’t get discouraged. Instead, use these numbers as opportunities to work on your lead nurturing strategies, specifically those that […]

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Strategy

Questions to Ask When Outsourcing Marketing to an Agency

Outsourcing portions of your marketing plan execution to an agency can make a lot of sense. In the right situation, a marketing agency can serve as an extension of your in-house team and often adds a level of expertise that your team previously doesn’t possess. While there are a lot of positive reasons to outsource […]

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how to validate marketing leads
Strategy

6 Reasons Lead Validation is Essential for Your Business

Advances in automation coupled with the growing number of consumers who are choosing to conduct their business online means that sales leads have never been easier to generate. While businesses should have no trouble finding enough leads to keep their sales department busy, failing to validate the leads being used could lead to no end […]

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Social Media
Strategy

Facebook Marketing Campaigns That You Can Apply for Your SaaS Company

Marketing your company’s SaaS products isn’t like marketing any other product. While there are some similarities, especially in the first parts of setting up a marketing campaign, there might be plenty of differences execution-wise. Depending on the type of SaaS product you offer, you might want to know first if you’re better off targeting end-consumers […]

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Strategy

Is Expanding Your Business the Right Move?

If you’re weighing whether or not to expand your business, congratulate yourself! The fact that you’re even considering expansion as an option means that you’ve done something right. But, as you probably know, this step can be a bit of a gamble. Growing your biz could mean double, triple or quadruple the returns. It could […]

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tips for brand positioning
Strategy

The 8 Steps to Positioning Your Brand 

This article is part two of a two-part series. In part one, we discussed why you need to focus on positioning and not competing. You’re at a crossroads for your business RIGHT now. Everything you used to believe about analyzing your competitors, tracking their promotions, and stressing about their wins is behind you. In front […]

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Leadership
Strategy

Starts, Stops, and Lessons Learned Along the Way: One Woman’s Journey as an Entrepreneur

I’ve been an entrepreneur for as long as I can remember. Along the way, there have been starts, stops and lots of lessons learned. I wanted to share with you some of those lessons so you can learn from my mistakes (and my successes) to help build your career and be your own boss. Entrepreneurship […]

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Strategy

Stop Competing with Your Competitors and Do This Instead 

This article is part one of a two part series. In part two, you’ll learn about 8 steps you need to take to position your brand.  As the 2010s spiral into the 2020s, you’re probably doing a lot of reflecting and a lot of planning. Looking back, you might be feeling a variety of ways […]

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Content Marketing
Copywriting
Strategy

Launching Your Creative Business: 3 Essential Characteristics of An Online Brand That Attracts Success

Branding is one of your best tickets to success. It wins the hearts of customers, creates value for your products and crushes competition every time. But a memorable brand is certainly not built overnight. And if you don’t pay enough attention to it, you may lose opportunities or never even “take off” in the first […]

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Strategy

5 Misconceptions of Starting Your Own Business

Our society loves plucky entrepreneurs and their amazing success stories. Many small business owners start with visions of creating the next Apple, Uber or Nike—and some do just that. But what it takes to get there isn’t always as well known. You’ve probably heard the statistics on just how difficult it is to start your […]

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