Strategy

The articles on this page offer insights to help you create and implement strategic marketing actions to help drive your business growth. From digital to traditional marketing, the articles here offer advice from some of the top marketing pros across a variety of industries.

affiliate marketing
SEO
Small Business
Strategy

How to Start an Affiliate Marketing Business

Affiliate marketing is no longer a new name. Everyone is talking about it. However, most of these people never walk the talk. They are still waking up at crazy hours each day to drive to the office for their 9-5 job. They want to stop this monotonous routine, but something is holding them back. Indeed, […]

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blogging inspiration
Blogging Tips
Content Marketing
Productivity

Is it Time for You to Take a Break From Blogging?

Blogging can be hard work, especially if you’re writing content every day. In the same way authors get writer’s block, bloggers get that same feeling of exhaustion and demotivation. Whether it’s a bit of burnout, lack of spark or simply exhaustion, there are many reasons bloggers can run into this block. Fortunately, there are ways […]

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technology remote teams
Startups
Technology

What Technology is Needed to Manage an Offshore Team?

If you are bootstrapping a business, there comes a point where you will likely need to hire offshore staff in order to continue growing. There are plenty of advantages in building an offshore team. In addition to the ability to make use of the disparity of cost of living in certain countries, building an offshore […]

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Audience-Informed Content
Content Marketing
Social Media
Strategy

Creating Audience-Informed Content

(Article updated July 26, 2020 – Original article appeared August 25, 2016) Marketing isn’t magic. It’s both an art and a science. The key to developing successful content that really engages your target audience is to truly understand what they’re seeking. Creating content that’s informed by your audience takes away the guesswork and helps you […]

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cyber security
Strategy
Technology

How to Keep Yourself and Your Team Safe From Identity Theft Online

In this digital era, identity theft is a dangerous crime and huge issue. It leads to financial losses and loss of crucial data for businesses. And today, through cyber crime, cybercriminals make close to $50 billion annually. Thus, having a strong program focused on cyber security in place in critical to your business’ success. So, […]

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online business
Startups
Technology
Website Design Tips

How To Improve Your Business Online Presence

Taking your business online is a clever move to increase brand awareness and profits. Different online platforms offer opportunities for entrepreneurs to reach their target audience without needing to visit a physical store. Customers will know about your products and services by browsing through your website and asking pertinent questions by email, phone call, or […]

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real estate marketing
Small Business
Startups
Strategy

How to Plan for Expenses and Marketing Activity in Real Estate

For any new start-up, two things that can help in creating a solid foundation of any business are detailed planning and budgeting. Before you even start planning a budget for your business, you need to have complete information regarding your personal expenditures as well as the expected business expenses. Another factor that plays an essential […]

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restaurant marketing
Content Marketing
Strategy

Top 6 Branding Trends for Restaurants

Various studies reveal that the majority of the new businesses launched every year are food service businesses. These include everything from food trucks to cafes and restaurants. However, only 50 percent of these businesses stay operational after two years. In an NHK World report, this discouraging number is attributed to two variables: a highly competitive […]

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dropshipping
Small Business
Startups

Dropshipping: The Zero-Inventory Supply Chain

Dropshipping is a form of retail fulfillment. Instead of stocking products, it buys items from a third-party supplier. The products are then delivered directly to the customer. Familiar? Probably not, but 33% of e-commerce business trusts on dropshipping as a fulfillment model. For the store, it’s mostly a manual closing process. The merchant is not […]

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Innovative CFO
Strategy

4 Trending CFO Models to Drive Change & Innovation

In the ERA of economic uncertainties and rising risks of business continuity for SME’s & startups, the role of CFO is more crucial to lead the business as a strategic partner in minimizing the risks and shaping the organizational goals in the right direction. To stay ahead of the curve in the ever-changing economic landscape, […]

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