Strategy

The articles on this page offer insights to help you create and implement strategic marketing actions to help drive your business growth. From digital to traditional marketing, the articles here offer advice from some of the top marketing pros across a variety of industries.

influencer marketing
Social Media
Strategy

How Small B2B Businesses Can Approach Influencer Marketing

Many people associate influencer marketing mainly with bigger firms trying to sell their wares to consumers. Although many small businesses owners may not even consider the advantages of influencer marketing, some have recognized its potential value and are actively engaged in it. A recent survey from Visual Objects found that 25% of small businesses use […]

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sales automation
Strategy
Technology

What Is Sales Automation? How It Can Help Small Businesses

Sales automation is an essential procedure in helping to increase leads and conversion rates. For small businesses, finding ways to increase your leads and conversions is critical, as your competition will run you out of the market if you don’t. Sales automation software platforms help to minimize time pertinent the time it takes to complete various […]

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remote work
Productivity
Strategy

Remote Workers or Not? Which Is Better for Business?

This global pandemic has led to a rise in the number of employees working from home. Due to social distancing measures, many businesses have embraced remote workers and online communications to relocate their staff. We look at the pros and cons of this change. Working from home has long been a contentious issue among business […]

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online sales
Strategy

10 Tips to Help Salespeople Generate Conversations with People they Don’t Know Online

Sales is one of the most challenging professions, even on an ordinary day. Especially when the world stands still, it can be extra complex to approach people that you do not know. As online promotion is regular, for a salesperson, many prefer in-person or over-the-phone conversations as opposed to conversations with people online. In remote […]

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linkedin b2b marketer
LinkedIn
Strategy

Why LinkedIn is The Most Important Channel for B2B Marketers

LinkedIn is a highly professional platform where different practical and career-oriented people are registered. This vast platform allows you to share your thought leadership, gain insights, generate leads, improve reputation, conduct market research, and build online communities. As a B2B marketer, you should remain active and focused on LinkedIn. It potentially connects your business with […]

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economic downturn
Small Business
Startups
Strategy

How to Secure Your Small Business Against Economic Downturn

An economic downturn is a scary event that will put a halt to business operations at best, and at worst, completely pull the plug on a business. It comes as no surprise that small businesses are hit harder than larger ones. According to a report by Main Street America, “of the nation’s approximately 30 million […]

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Startups
Strategy

Pandemic Founders: A New Breed of Entrepreneur During COVID-19

The COVID-19 pandemic has presented a myriad of challenges for small business owners from lockdowns stopping business altogether to additional costs for safety and sanitization equipment. With all of these roadblocks, one would expect entrepreneurs to flee from opening traditional small businesses, but according to a new survey by JustBusiness, many entrepreneurs are rising to […]

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time management tips
Productivity

4 Time Management Methods to Implement When Searching for Jobs

Searching for a job in the business world can be quite intimidating. With fierce competition left and right, you’ll want to bring your A game from the very beginning. This consists of being proactive and efficient with your initial search efforts. The following guide covers 4 time management tips to help you stay on top […]

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facebook groups
Facebook
Social Media
Startups

Tips to Create and Grow a Facebook Group That Scales Your Business

Have you ever imagined what would happen if all your loyal customers assemble at one place to talk about your awesome products and services? Well, consider Facebook groups spaces where people can directly interact with businesses. Facebook groups allow customers to interact with businesses and each other, while empowering businesses to leverage their customer base […]

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artificial intelligence
SEO
Strategy
Technology

How to Successfully Incorporate AI into Your Marketing Strategy

Artificial Intelligence (AI) has quickly gained popularity within the business world, with marketers far and wide wondering how it can be implemented into their marketing strategies. It’s considered a great innovator, as its human-cognition-mimicking ability makes it a prime candidate for the better understanding of consumers and customers. With data collection comes a greater customer […]

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