Event Marketing

digital events
Event Marketing
Web & Design

Metrics to Measure the Performance of Digital Events and Webinars

How do you measure the performance of your digital events and webinars? Do you look at the number of attendees or registrations? Do you check the engagement metrics as well? Do you make the effort to calculate the return on investment? Unlike marketing campaigns, where there are tons of metrics to track, marketers often get […]

Read More
hire celebrity speaker
Event Marketing

How to Book a Celebrity Appearance to Boost Your Event

Having a celebrity appearance at your event can increase the profile of your event and lead to higher numbers of attendees, thus higher revenue numbers. Aside from that, you can capitalize on the photos taken from the event itself and repurpose them as marketing materials for other commercial purposes and to continue to boost your […]

Read More
Content Marketing
Event Marketing
Social Media

8 Immersive Experiential Marketing Concepts You Can Begin Planning Now

Dreaming of stepping outside the box? Here are 8 immersive experiential marketing concepts you can begin planning now. Experiential marketing is all about engaging directly with the audience or customer to show them how your brand can be a part of their every day, their real life. This type of marketing requires a certain kind […]

Read More
tradeshow marketing
Event Marketing
Strategy

What Are The Benefits of Outsourcing Creation of Your Exhibition Stand?

There are plenty of decisions to be made when it comes to selecting your exhibition stand to represent your company at events and tradeshows. From an array of configurations and sizes all the way to spectacular accessories. You’ll most definitely have your work cut out for you during the selection process. Exhibitions, tradeshows and events […]

Read More
event marketing interactive media
Event Marketing
Strategy

How to Add Interactive Media to Your Event Stand

Tradeshows and events are one of the most famous ways of advancing your business. Each event provides you with the platform to showcase your products and services in a way that makes your brand unforgettable. With a hall filled with competitors and potential clients, it’s not out of the ordinary for some stand spaces to […]

Read More
Event Marketing
Social Media
Strategy

Proven Methods for Promoting Your Booth Before the Trade Show

You’ve put together a show-stopping trade show display, booked that premium convention floor real estate and primed your top talent for their big debut. If you think you’re done with the trade show preparation, think again. The fact of the matter is that you can do everything right according to industry best practices and still […]

Read More
Event Marketing
Strategy

How to Make the Most of Your Trade Show Budget

B2B companies allocate significant parts of their budgets every year to trade shows because of the return on investment that they bring for companies’ bottom lines. A trade show exhibitor with a booth of more than 401 square feet will spend more than $43,000 as an average on the booth, according to Exhibitor magazine. With […]

Read More
Event Marketing
Strategy
Web & Design

How to Use Your Trade Show Displays During the Off-Season

Trade show booths are an investment. Whether you exhibit at one trade show event a year or two or five, you want to make sure that you get the most out of your investment. There will be times throughout the year when your trade show display and materials aren’t being used. Maybe that’s because it’s […]

Read More
marketing for a trade show
Event Marketing
Strategy
Web & Design

10 Critical Supplies You Need for Successful Trade Shows and Events

Having a successful experience as a B2B trade exhibitor requires planning and having the right tools on hand to make sure that the show goes smoothly. With so many moving parts, from getting to the venue, managing your team and actually getting people inside your booth, you don’t have to feel frazzled by the pressure. […]

Read More