SEO

creating an seo strategy
SEO

How to Create and Execute an SEO Strategy That Boosts Your Rankings

A focused-SEO strategy should 100% be a part of your overarching marketing strategy. The problem, however, is figuring out how to create the most impactful strategy for your business, and then how to follow up by executing effectively. To get the best results, SEO can’t be just a one-time or here-and-there effort; you need a […]

Read More
SEO tools to audit your website
SEO
Web & Design

7 Powerful SEO Audit Tools to Conduct an Audit of Your Website

To make the most out of your company’s (or your blog’s) online presence, it’s important to bring in certain tools and resources to help boost performance. These tools and resources cover a number of areas ranging from content and social media optimization, to e-commerce listings, customer relationship management (CRM), email marketing and pretty much anything […]

Read More
the best seo tools
SEO

6 Top SEO Tools to Boost SERP Rankings

You are not alone in chasing SERPs. According to recent statistics, there are almost 1.70 billion websites and counting, many of which are inevitably seeking attention from the same target audience as you. Those seeking the attention of your target audience (including many who aren’t even direct competitors) are looking to rank for the same […]

Read More
choosing an SEO professional
SEO

SEO Agency VS SEO Consultant VS In-House SEO: Pros and Cons

Finally deciding to invest in SEO, but not sure how to start? If you want to start an SEO campaign, we have three main options: Hire an in-house employee or an in-house SEO team Outsource your SEO to an SEO agency or a full digital marketing agency Work with a freelance SEO consultant However, choosing […]

Read More
marketing strategies
Content Marketing
SEO

9 Effective Marketing Tactics That Will Boost Your Site Traffic and Leads

With a background in Psychology, I’ve been thinking a lot lately about the clear connection between psychology and content marketing. Content marketing experts the likes of Brian Clark of Copyblogger.com/ Rainmaker Digital, Joe Pulizzi, Founder of The Content Marketing Institute, and high-end blogger Neil Patel, at one point or another have all expressed a belief […]

Read More
How to Rank on Google
SEO
Strategy

The Truth Behind Being No. 1 On Google (And How To Beat Your Large Competitors)

For years, we have all received or seen claims by Agencies that state they can ‘get you to number 1 on Google’ often for very low prices of say $250 per month. Pre 2012, this was something that was relatively easy to achieve. Since Google made significant changes in 2012 and onwards, this is no […]

Read More
Content Marketing
SEO

Top Link Building Techniques for 2020 – A Comprehensive Guide

What is link building? Link building is the procedure for getting other websites to link to yours, and it’s vital to your overall SEO strategy. To get started with an effective link building plan, you’ll first need to produce quality content for your website that someone might actual find value in linking to. When someone […]

Read More
SEO
Strategy

What is SEO and How Does it Work?

Between working as a communications coordinator, planning my wedding and moving into a new apartment, there were days over the last few months that I could have used a break from technology, as I felt like I spent every waking minute on the Internet. Going through these life changes made it evident how often I […]

Read More
Content Marketing
SEO
Strategy

Top 10 SEO Strategies Small Businesses Should Follow

Everyone wants to attract more eyeballs on their website.  Sound and effective search engine optimization (SEO) strategies have the potential of getting your site to the top of Google’s organic search rankings, leading to potential growth for your business. SEO is a fast moving field. It’s important to stay on top of trends and changes […]

Read More
Search Engine Optimization
SEO
Strategy

What Marketers Need to Know About SEO Trends in 2017

In the ever-changing world of SEO and online marketing, trends take new twists and turns every year. This year too, while some of the older trends will stay effective, many will undergo substantial changes. Keeping yourself abreast of them is important to one-up your competition. Here are some of the hottest SEO trends you should […]

Read More