Social Media

This page contains articles offering advice and tips to improve your social media marketing.

Social Media

Social Media: Basic Tips to Build Your Digital Presence

In 2017, it was calculated that 90 percent of U.S. businesses were using social media for marketing purposes, which was projected to increase. Gone are the days where business owners, company presidents, and CEO’s don’t value social media. Fortunately for marketers, we don’t have to sell upper management on why social proof is important for […]

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Social Media
Strategy

Organic Versus Paid Social Media: What Works for Small Businesses?

Businesses understand the value of a robust online presence. According to The Manifest, social media is the top advertising medium that small businesses plan to invest in this year. For many small businesses, one challenge is to find the right balance of paid and organic efforts. Each approach to social media has its advantages. Aligning your […]

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Social Media
Strategy

How to Combine Email Marketing and Social Media

As a digital marketer, you always want to get the most out of your efforts, which means you think carefully about the channels you should invest in. There’s SEO, social media, email marketing, and pay-per-click (PPC) advertising. While it’s a smart move to take advantage of all of these digital channels, it’s even smarter to […]

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Social Media
Strategy

How to Boost Your Startup’s Credibility on LinkedIn

LinkedIn is still the largest professional networking site, boasting over 500 million users from across the globe. Most of its users consist of educated, highly paid professionals from various industries. Moreover, LinkedIn has not only established itself as a great platform for career seekers, but also a valuable tool for marketers with 97% of B2B […]

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Social Media
Strategy

Proven Methods for Promoting Your Booth Before the Trade Show

You’ve put together a show-stopping trade show display, booked that premium convention floor real estate and primed your top talent for their big debut. If you think you’re done with the trade show preparation, think again. The fact of the matter is that you can do everything right according to industry best practices and still […]

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Content Marketing
Social Media
Strategy

5 Marketing Trends to Follow in 2019

Is it a secret that failing to keep up with latest marketing trends can lead to failure as a marketer? Certainly not. Most marketers understand the importance of staying up-to-date with the latest tools and tactics of the trade. It’s finding the time to keep up with those trends and knowing what to focus on […]

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Content Marketing
Social Media
Strategy

How Social Commerce is Changing the eCommerce Industry

In the United States, more than 80% of the population uses some sort of social media. In fact, worldwide, the number of social media users has amassed to over 2.34 billion users, and that number is expected to climb to 2.95 billion by 2020! There’s no denying that social media plays an integral role in today’s […]

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Information Security
Social Media
Web & Design

Top Application Security Threats

Want better marketing? You need social media. The numbers are clear: With 158 million people using Snapchat every day, and Facebook pushing two billion active monthly users, ignoring social media means missing out on potential revenue. As a result, marketing and IT teams are pushed to quickly and seamlessly integrate social platforms and tools while […]

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healthcare social media
Social Media
Strategy

Social Media in Healthcare: How Being More Social Can Lead to an Improved Patient Experience

If you’ve been keeping track of the AG Integrated blog and happened to notice my new bio, you saw that I just shifted my career focus from higher education to healthcare (and legal). While my opinions shared on this blog in no way represent the opinions of my new employer, I thought it would be […]

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marketing strategy
Content Marketing
Copywriting
Social Media
Strategy
Web & Design

20 Ways to Market Your Startup Business Online

Just a few years back, being found on the web was much simpler when search engines didn’t run the show. However, with the emergence of players like Google, the search game took a dramatic turn. Today, being at the top of these search engines is vital for your business to be noticed by people. There […]

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