Social Media

This page contains articles offering advice and tips to improve your social media marketing.

Blogging Tips
Facebook

7 Tips to Drive More Traffic to Your Business Blog

Having a blog on your business website is crucial if you want to leverage the power of search and organic traffic to its full potential. A blog helps your business to create trust among your customers and establishes your authority in your business domain. Blogging increases your chances of being discovered on the web when […]

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LinkedIn Marketing
LinkedIn
Social Media Strategy

How To Build Your Marketing Strategy on LinkedIn

Social media marketing continues to grow and take the world by storm as over 90% of American businesses participate in the practice. When many people think of social media marketing, their minds often go to the likes of Twitter, Facebook and Instagram. However, one platform that is very underrated in the space is Linkedin. It […]

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social media marketing
Instagram
Social Media
Social Media Strategy

Top Social Media Trends to follow in 2020

The year 2020 has proven to be a nightmare for the world economy. From small retail businesses to large productions, everyone has taken a hit, as the world is forced to stay at home to avoid the spread of COVID 19. While the trend of economies falling apart came to light, businesses that have seemed […]

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Instagram stories analytics
Instagram
Social Media

How to Use Instagram Stories Analytics and Insights

In 2016, Instagram introduced Stories which brought an entirely new content format to the platform; you could post photos, videos and boomerangs that would disappear after 24 hours. And, since being launched, not only have they been a great way for brands to stay on top of the feed, they have contributed to Instagram becoming […]

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social media marketing
Facebook
Instagram
Social Media
Twitter

5 Social Media Marketing Secrets You Need to Get More Clients

Social Media has open new doors for marketers. Now, brands have platforms where they can promote their business as well as interact with a wide chunk of their target audience in a cost-effective manner. According to the Digital 2020 overview published by Datareportal, there are over 4.5 billion active internet users in the world. And […]

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Audience-Informed Content
Content Marketing
Social Media
Strategy

Creating Audience-Informed Content

(Article updated July 26, 2020 – Original article appeared August 25, 2016) Marketing isn’t magic. It’s both an art and a science. The key to developing successful content that really engages your target audience is to truly understand what they’re seeking. Creating content that’s informed by your audience takes away the guesswork and helps you […]

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Twitter for small business copy
Small Business
Social Media Strategy
Twitter

Benefits of Twitter Marketing for Small Businesses

If you’re a small business owner and would like to grow your client base, there are several effective ways to market your products or services, especially now with the internet and the availability of many groundbreaking digital tools. Since its launch in 2006, Twitter has evolved into a powerful app that remains as a popular […]

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rapid response marketing
Content Marketing
Social Media
Strategy

The Benefits of Rapid Response Marketing

Being able to effectively capitalize on moments quickly is one of the main rapid response marketing benefits. By being able to react to unexpected changes in innovative ways, this approach can help illustrate to your audience that you are genuine, authentic and able to respond to events that are taking place in the world in […]

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creative marketing ideas
Social Media
Web & Design

3 Ways to Market Your Business Creatively

Using different marketing strategies to gain an edge over the competition can be challenging and exhausting. The great thing about getting creative with a marketing campaign, however, is that it really pays off. Apart from that, creativity is something that will keep your audience engaged. Know that your business does not always need to be […]

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Twitter marketing
Social Media
Twitter

Twitter Tips: Grow Your Following and Improve ROI

Article updated on 6-17-20 (originally posted on 8-27-16) Twitter offers lots of value for brands as well as for Individuals looking to create a niche for themselves as thought leaders. The popular social media channel has held its place over the years as one of the most popular platforms for sourcing of news and expertise, building […]

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