Social Media

This page contains articles offering advice and tips to improve your social media marketing.

rapid response marketing
Content Marketing
Social Media
Strategy

The Benefits of Rapid Response Marketing

Being able to effectively capitalize on moments quickly is one of the main rapid response marketing benefits. By being able to react to unexpected changes in innovative ways, this approach can help illustrate to your audience that you are genuine, authentic and able to respond to events that are taking place in the world in […]

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creative marketing ideas
Social Media
Web & Design

3 Ways to Market Your Business Creatively

Using different marketing strategies to gain an edge over the competition can be challenging and exhausting. The great thing about getting creative with a marketing campaign, however, is that it really pays off. Apart from that, creativity is something that will keep your audience engaged. Know that your business does not always need to be […]

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Twitter marketing
Social Media
Twitter

Twitter Tips: Grow Your Following and Improve ROI

Article updated on 6-17-20 (originally posted on 8-27-16) Twitter offers lots of value for brands as well as for Individuals looking to create a niche for themselves as thought leaders. The popular social media channel has held its place over the years as one of the most popular platforms for sourcing of news and expertise, building […]

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social media influencer
Social Media

How to Become a Successful Social Media Influencer

If you’ve spent any time on social media, you know that influencers rule the digital roost, standing in as spokespeople for all sorts of brands, from small startups to massive corporations. And they make big bucks—those with a million-plus followers earn up to $100,000 per post on Instagram and YouTube, all for putting their stamp […]

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best marketing books
Content Marketing
Reviews
Social Media
Strategy

9 Books on Marketing and Business all Marketing Professionals Should Read

I’m a firm believer that one should always remain in pursuit of knowledge and personal/professional growth. I find that this applies especially to the world of business and marketing, as trends and tactics change at an extraordinarily fast pace. While there are tried and true tactics and approaches that have worked through the ages and […]

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social media apps
Facebook
Instagram
Social Media
Twitter

10 of the Hottest Social Networking Sites & Apps to Look Out For

Business owners are regularly looking for new ways to effectively advertise and promote their products and services to their intended audiences. Social media has made it easier than ever for businesses to get in touch with their customers, whether sharing content or responding to customer comments and reviews. In the modern digital age, it’s imperative […]

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Facebook Advertising
Facebook
Social Media

Tips for Facebook Advertising During the COVID-19 Pandemic

Adding to all the ways that COVID-19 has impacted our lives, the virus has also transformed the digital landscape. Going out to bars or restaurants is no longer an option, so users and consumers are naturally spending more time on social media. Businesses are also rethinking their marketing MO. Incentivized to tighten their purse strings, […]

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marketing strategy
Facebook
Instagram
Social Media
Strategy

6 Trends to Help Drive Your Marketing Strategy.

Marketing strategies tend to change every year, month, or even week. Though the principles of marketing remain the same, these subtle changes if not practiced can turn the game. So, a marketer must keep an eye on changing trends in the market. As they change at the speed of light, if you don’t catch and […]

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social media marketing
LinkedIn
Social Media
Social Media Strategy

How to Leverage Social Media for B2B Marketing

Social media is now well-recognized as one of the most effective marketing platforms for businesses. New-age brands are using social media for everything from product launches to getting feedback. Interestingly, even older, more traditional brands are acknowledging the value of social media in marketing and transitioning towards it. Because of these shifts, social media is […]

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Content Marketing
Event Marketing
Social Media

8 Immersive Experiential Marketing Concepts You Can Begin Planning Now

Dreaming of stepping outside the box? Here are 8 immersive experiential marketing concepts you can begin planning now. Experiential marketing is all about engaging directly with the audience or customer to show them how your brand can be a part of their every day, their real life. This type of marketing requires a certain kind […]

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