Social Media

This page contains articles offering advice and tips to improve your social media marketing.

Social Media
Strategy

Facebook Marketing Campaigns That You Can Apply for Your SaaS Company

Marketing your company’s SaaS products isn’t like marketing any other product. While there are some similarities, especially in the first parts of setting up a marketing campaign, there might be plenty of differences execution-wise. Depending on the type of SaaS product you offer, you might want to know first if you’re better off targeting end-consumers […]

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how your small business can do YouTube marketing
Content Marketing
Social Media

Why the Time is Right for YouTube in Small Business Marketing

Every day, small business owners like you and I are assaulted with a mind-boggling array of new social media marketing tools, tactics and opportunities that profess to help us in any of a hundred ways. Of course, you don’t want to miss something you could really use. But how do you sort through the barrage […]

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Social Media

Understand the Dynamics Of Instagram Marketing To Build And Bolster Your Business

If your business doesn’t have an Instagram handle in this era, you’re lagging behind. If you sell any type of physical product, if you own shops, or if you want others to recognize your business, it’s time to get an IG account. You cannot ignore the popularity of this social network (or the value of […]

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Content Marketing
Social Media

Two Editorial Templates You Need to Stay Consistent and Make Your Blog a Success (with Template Downloads)

One important key to blogging success is consistency. Whether running a blog on the main website of a major corporation or managing your own niche WordPress blog, posting and distributing with regular frequency and covering the subject matter your audience wants should be a focus within your content strategy. A recent HubSpot study showed that […]

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Social Media

Social Media: Basic Tips to Build Your Digital Presence

In 2017, it was calculated that 90 percent of U.S. businesses were using social media for marketing purposes, which was projected to increase. Gone are the days where business owners, company presidents, and CEO’s don’t value social media. Fortunately for marketers, it’s become easier to sell upper management on why social proof is important for […]

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Social Media
Strategy

Organic Versus Paid Social Media: What Works for Small Businesses?

Businesses understand the value of a robust online presence. According to The Manifest, social media is the top advertising medium that small businesses plan to invest in this year. For many small businesses, one challenge is to find the right balance of paid and organic efforts. Each approach to social media has its advantages. Aligning your […]

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Social Media
Strategy

How to Combine Email Marketing and Social Media

As a digital marketer, you always want to get the most out of your efforts, which means you think carefully about the channels you should invest in. There’s SEO, social media, email marketing, and pay-per-click (PPC) advertising. While it’s a smart move to take advantage of all of these digital channels, it’s even smarter to […]

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Social Media
Strategy

How to Boost Your Startup’s Credibility on LinkedIn

LinkedIn is still the largest professional networking site, boasting over 500 million users from across the globe. Most of its users consist of educated, highly paid professionals from various industries. Moreover, LinkedIn has not only established itself as a great platform for career seekers, but also a valuable tool for marketers with 97% of B2B […]

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Social Media
Strategy

Proven Methods for Promoting Your Booth Before the Trade Show

You’ve put together a show-stopping trade show display, booked that premium convention floor real estate and primed your top talent for their big debut. If you think you’re done with the trade show preparation, think again. The fact of the matter is that you can do everything right according to industry best practices and still […]

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Content Marketing
Social Media

Instagram Stories: Four Story Strategies for Increasing Revenue

Instagram is one of the most important channels for online business owners. Earlier this year, it was announced that the platform cracked the 1 billion monthly active users mark, officially making it one of the most widely-used social networks on the planet. What’s more remarkable is that more than 500 million of these users visit […]

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