Social Media Strategy

social media marketing
Social Media
Social Media Strategy

How Are Businesses Using Social Media?

Social media is a powerful and effective way for businesses to reach their target audiences. According to Statista, in 2020, an estimated 3.6 billion people were using social media worldwide, and this number is only expected to increase. By 2025, it is estimated that almost 4.41 billion people will be on social media. This statistic […]

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social media marketing
Social Media
Social Media Strategy

How to Measure the Success of Social Media Marketing

Now more than ever, businesses and brands have access to an unprecedented number of potential customers, readers, subscribers and fans. While the internet and search engines have made connecting with audiences on a global scale much easier, it is social media that is currently revolutionizing the marketing game. Social media marketing – in comparison to […]

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enterprise business marketing
Social Media Strategy
Strategy

The Most Effective Marketing Strategies For Enterprise Businesses

Enterprise businesses have a lot on their plate: they’re often businesses that have undergone a great deal of expansion, whether nationally or globally, or are in the process of doing so. This growth centers on expanding the business’s radius, allowing them to bring a larger audience into the fold, creating a large and stable business […]

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facebook retargeting
Facebook
Social Media Strategy

How Does Retargeting Work on the Facebook Ad Network?

One of the most pressing issues that most companies face is increased website traffic but minimal leads. While having a high rate of website visitors can be good, there is super important to find ways to convert those visitors into prospective clients. Facebook, a social media giant, is just the place,  and audience retargeting is […]

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LinkedIn Marketing
LinkedIn
Social Media Strategy

How To Build Your Marketing Strategy on LinkedIn

Social media marketing continues to grow and take the world by storm as over 90% of American businesses participate in the practice. When many people think of social media marketing, their minds often go to the likes of Twitter, Facebook and Instagram. However, one platform that is very underrated in the space is Linkedin. It […]

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social media marketing
Instagram
Social Media
Social Media Strategy

Top Social Media Trends to follow in 2020

The year 2020 has proven to be a nightmare for the world economy. From small retail businesses to large productions, everyone has taken a hit, as the world is forced to stay at home to avoid the spread of COVID 19. While the trend of economies falling apart came to light, businesses that have seemed […]

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Twitter for small business copy
Small Business
Social Media Strategy
Twitter

Benefits of Twitter Marketing for Small Businesses

If you’re a small business owner and would like to grow your client base, there are several effective ways to market your products or services, especially now with the internet and the availability of many groundbreaking digital tools. Since its launch in 2006, Twitter has evolved into a powerful app that remains as a popular […]

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social media marketing
LinkedIn
Social Media
Social Media Strategy

How to Leverage Social Media for B2B Marketing

Social media is now well-recognized as one of the most effective marketing platforms for businesses. New-age brands are using social media for everything from product launches to getting feedback. Interestingly, even older, more traditional brands are acknowledging the value of social media in marketing and transitioning towards it. Because of these shifts, social media is […]

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Social Media
Social Media Strategy

The Most Trending Social Media Ads of 2020

There are a lot of people who have quarantined themselves inside their homes during this time of uncertainty. This situation has caused a surge of people who are noticeably more visible online. There has been a surge of usage of productivity and collaboration tools and apps like Trello, Skype, and Zoom. People are working from […]

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social media google analytics
Social Media
Social Media Strategy

How to Track Social Media Traffic With Google Analytics

Social media is an essential platform for creating brand awareness and gaining the attention of your audience. However, just creating social media posts and uploading them on your brand’s social channels is not enough. You should also know if your posts are succeeding and achieving the target audience mark. Looking at every post for views […]

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