Social Media Strategy

Twitter for small business copy
Small Business
Social Media Strategy
Twitter

Benefits of Twitter Marketing for Small Businesses

If you’re a small business owner and would like to grow your client base, there are several effective ways to market your products or services, especially now with the internet and the availability of many groundbreaking digital tools. Since its launch in 2006, Twitter has evolved into a powerful app that remains as a popular […]

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social media marketing
LinkedIn
Social Media
Social Media Strategy

How to Leverage Social Media for B2B Marketing

Social media is now well-recognized as one of the most effective marketing platforms for businesses. New-age brands are using social media for everything from product launches to getting feedback. Interestingly, even older, more traditional brands are acknowledging the value of social media in marketing and transitioning towards it. Because of these shifts, social media is […]

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Social Media
Social Media Strategy

The Most Trending Social Media Ads of 2020

There are a lot of people who have quarantined themselves inside their homes during this time of uncertainty. This situation has caused a surge of people who are noticeably more visible online. There has been a surge of usage of productivity and collaboration tools and apps like Trello, Skype, and Zoom. People are working from […]

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social media google analytics
Social Media
Social Media Strategy

How to Track Social Media Traffic With Google Analytics

Social media is an essential platform for creating brand awareness and gaining the attention of your audience. However, just creating social media posts and uploading them on your brand’s social channels is not enough. You should also know if your posts are succeeding and achieving the target audience mark. Looking at every post for views […]

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small business social media management
Small Business
Social Media
Social Media Strategy
Technology

Social Media Management Tools for Small Businesses

Small business owners like you often have to wear different hats and juggle different tasks. Being a social media manager is one of these many hats. It can be overwhelming to take on the different tasks in your social media strategy. You need to create engaging content, schedule posts, engage with followers, manage your growing […]

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laws about social media
Social Media
Social Media Strategy

5 Legal Aspects to Consider When Posting on Social Media for Your Business

In recent years, social media has become a must-have marketing tool to help connect with audiences and build business brands. While it can be extremely beneficial to have your posts and social media activity reach a large number of users, this can also be a major risk. Not only are there issues that can arise […]

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Facebook
Instagram
Social Media
Social Media Strategy
Twitter

Hashtags: Your Definitive Guide To Using Them In Your Social Strategy

There are few words, or symbols for that matter, that have had as great an impact on the 21st century as hashtags have. Once known as just ‘number sign’ or ‘pound sign’, the hashtag has taken on a life of its own since Chris Messina introduced Twitter to the concept in 2007, making it a […]

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social media marketing goals
Optimization
Social Media
Social Media Strategy
Strategy

Setting Meaningful Social Media Goals to Increase Traffic to Your Website

One way to achieve social media marketing success is to set social media goals that are achievable and meaningful for your business, for you as well as your consumers. This, ideally, is the first step in planning your social media strategy. However, if you are unable to define, identify and set your social goals, do […]

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Content Marketing
Social Media Strategy
WordPress

The 5 Best Social Media Plugins for WordPress

Like it or not, today it seems as though almost everyone has an account on Twitter, Facebook or Instagram, so paying attention to social networks as a source of traffic can be an excellent opportunity for you. Connecting your social profiles with your website or blog can be a great way to drive sought after […]

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Social Media
Social Media Strategy

Social Media: Basic Tips to Build Your Digital Presence

In 2017, it was calculated that 90 percent of U.S. businesses were using social media for marketing purposes, which was projected to increase. Gone are the days where business owners, company presidents, and CEO’s don’t value social media. Fortunately for marketers, it’s become easier to sell upper management on why social proof is important for […]

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