Email Marketing

email marketing
Email Marketing

5 Ways Email Marketing Can Boost SEO Results

So many businesses are using the internet or making it the main focus of their companies. Since this is the case, it’s important to find ways to increase your brand’s internet presence. This includes finding the best time for outreaching through emails, improving search engine optimization (SEO), or informing customers of any company changes. When […]

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marketing automation
Email Marketing
Social Media
Strategy
Technology

Why Marketing Automation is Important for B2B Lead Generation?

Marketing automation is the use of software systems to collect and store information about visitors with the aim of fine-tuning customer-directed messaging to generate revenue through sales. Any compilation of information from a computer or device used by a website to recognize a visitor may be considered marketing information in the broadest sense of the […]

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email marketing
Content Marketing
Email Marketing

Revitalizing Your Email Marketing Campaigns in 2020

Is email marketing dead and buried? Not by a long shot judging by the statistics on the infographic at the bottom of this article. What these statistics tell us is that email marketing is still one of the most important tools in the marketer’s toolkit. It also shows something else that’s interesting. If you’re still […]

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Content Marketing
Email Marketing
Strategy

How To Use Email Marketing To Nurture Your Leads

According to data, only 28% of businesses are satisfied with their conversion rates. Research also indicates that an average of 50% of a brand’s leads isn’t ready to convert. While these metrics may seem worrisome, you shouldn’t get discouraged. Instead, use these numbers as opportunities to work on your lead nurturing strategies, specifically those that […]

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How to do email marketing right
Content Marketing
Email Marketing

7 Important Email Marketing Tips

There are many reasons why email marketing is such an attractive promotional tool. The low cost needed to make use of email-based content as well as the opportunity to build and improve customer relations can make quite a difference. A larger readership or emails that feature higher quality content or personalized messages are more likely […]

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Email Marketing
Social Media
Social Media Strategy
Strategy

How to Combine Email Marketing and Social Media

As a digital marketer, you always want to get the most out of your efforts, which means you think carefully about the channels you should invest in. There’s SEO, social media, email marketing, and pay-per-click (PPC) advertising. While it’s a smart move to take advantage of all of these digital channels, it’s even smarter to […]

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Content Marketing
Email Marketing
Strategy

Email Marketing for the Modern Consumer

Do you remember way back when, when you opened your first email account, and it was all shiny and new? When you looked forward to receiving an email and read each one through from start to finish? I’m guessing that the novelty wore off quickly, especially after you subscribed to every marketing email on the […]

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Copywriting
Email Marketing
Strategy

Email Marketing PART THREE: Converting and Measuring Progress

In my first two articles, I talked about how to get things setup and kicked off. I want to wrap up this three-part email marketing series by talking about converting and measuring those conversions. In this article, we will talk about the following: • How to Build a Highly Targeted Email List That Will Make […]

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Content Marketing
Email Marketing
Strategy

Email Marketing PART TWO: Setting Up a Bulk Server and Choosing Email Type

In my last article, I wrote about the sniper method, and we discussed where to find good email data. Now that you have that advice in your hip pocket, I wanted to move onto two new email focused topics. Here’s what we’ll look at today: • How to set up a bulk email server • […]

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email marketing list
Content Marketing
Email Marketing
Strategy

Email Marketing PART ONE: Building Your Email List and Maximizing Impact

Growing an email list for your online business is one of the most efficient ways of connecting with your site’s visitors and building trust. Over the course of three articles, I’ll provide you with insights into how you build a list and then turn your emails into conversions. I want to kick things off by […]

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