Optimization

google smart campaign ads
Optimization
Technology

Google Smart Campaigns: What are they and should I use them?

When I hear “artificial intelligence” I envision self-driving cars and conversations with Siri. But what about using artificial intelligence (A.I.) to manage your digital advertising campaigns? Let’s talk about Smart Campaigns from Google Ads. What are Smart Campaigns? Digital display advertising from Google lets advertisers reach 90% of internet users on over 3 million websites. […]

Read More
customer surveys
Mobile
Optimization
Strategy

How to Use Customer Surveys To Grow Your Business, Step-By-Step

Blockbuster. Curves. Aéropostale. Three companies that were at the peak of their industry before disappearing into obscurity. All because they didn’t listen to their customers. Take Aéropostale for example… their premise (“clothes that help teens fit in at school”) was one that teens grew out of. As they started to become comfortable with who they […]

Read More
referral marketing
Optimization
Strategy

How to Create a Referral Marketing Program That Works

For every business, it is imperative to have a good relationship with your customers. It’s not easy to make your customers happy without putting in extra effort, and since they are the lifeblood of your business, it becomes mandatory to create a and executive a strategy that helps you to cater to them to boost […]

Read More
Content Marketing
Optimization

5 Important Elements that can make a Landing Page Standout

An effective landing page can help you perfect your ‘great first impression’ with prospective customers. With all important elements or building-blocks placed in the right locations within the page, a well-thought-out landing page can better your chance at turning prospects into leads. Eventually, some of the captured leads are converted into customers. The first-time customers […]

Read More
cyber attack protection
Optimization
Technology

Why You Should Prioritize Cyber Security This 2020

It was back in 2015 when IBM CEO Virginia “Ginni” Rometty stood in front of tech and security executives from 123 companies across 24 industries and told a truth we needed to hear- “Cybercrime is the greatest threat to every company in the world.” Fast forward to five years later and that statement can be […]

Read More
push notifications
Blogging Tips
Content Marketing
Mobile
Optimization

How You Can Increase Your Blog Subscribers Using Web Push Notifications

Business bloggers get caught up with churning out quality content consistently, but they tend to forget about one of the most significant factors that contribute to a successful blog- a growing subscriber base. The growth of every successful blog is highly dependent on the relationship with readers. Dedicated blog readers keep coming back to your […]

Read More
Conversion optimization
Optimization
SEO

5 Awesome Conversion Optimization Techniques That Improve Your Rankings

According to Akamai, most users expect websites to load in 2 seconds or less and they tend to leave a site if it takes more than 3 seconds. When users leave, your CRO struggles. So, what needs to be done to improve conversion rate? Most conversion rate optimization strategies observe identical patterns: discover a component, […]

Read More
online customer experience
Optimization
Strategy

How To Create A Positive Online Customer Experience (CX) and Multiply Sales

No business can survive without customers, whether online or offline. Therefore, it is essential that you treat your customers properly and place a strong focus on creating the best customer experience (CX) possible. If you run an online business, you can quickly increase your profitability by offering excellent customer service. A great customer experience can […]

Read More
Growing business with a great website
Content Marketing
Optimization
Strategy
Web & Design

How to Launch Your Website and Build Traffic to Grow Your Business

In today’s digital world, your company’s website serves as the cornerstone of all of your marketing efforts. One of the top goals (if not THE top goal) of your marketing is to drive qualified traffic back to your website and convert those visitors into leads (and ultimately customers). The thing is, though, it’s not enough […]

Read More
social media marketing goals
Optimization
Social Media
Social Media Strategy
Strategy

Setting Meaningful Social Media Goals to Increase Traffic to Your Website

One way to achieve social media marketing success is to set social media goals that are achievable and meaningful for your business, for you as well as your consumers. This, ideally, is the first step in planning your social media strategy. However, if you are unable to define, identify and set your social goals, do […]

Read More