Whether you’re an entrepreneur ready to take the world by storm with your unique services, or you run a small business that’s already been around for a while, you know that your brand identity contains several key elements that define its success. The name of your brand helps condense your purpose and your values, while your tone of voice is the way you connect with your customers throughout every piece of your copy. Your visual identity, and your beautiful logo as well, is a major component of your business success.
Now, even if you’ve been working long enough to have built some kind of a reputation, you know that things cannot stay still for very long in the business world. Have you seen how the famous and beloved Coca-Cola logo has evolved over the years? It still contains the same recognizable essence, but it has been adapted to meet the visual preferences of the modern customer. With that same attitude in mind, you should keep an eye on relevant logo design trends that might shake up your own brand presence and your entire industry. Here are a few notable trends to keep in mind and give your logo the redesign it needs, when it needs it, just in time to impress your target audience.
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Minimalism winning over our hearts
That is not to say that some brands can’t pull off lavish, detail-packed logos, but minimalism in design has been an increasingly popular direction for a while now. Naturally, with global brand leaders such as Apple and Zara, it’s only natural that more designers and professionals are taking the same, minimal road for their own logo approach. It’s also a crucial element of successful web design, and not just for your logo. This makes it pivotal for defining your brand presence.
Minimalism is the perfect medium for conveying an honest, clear message to a target audience. It’s straightforward, it doesn’t take too long to process, and it’s easy to interpret. You might even call them no-fuss logos, perfect for markets such as the US and Australia where customers typically live fast-paced lives and have no time to sit down and admire an intricate design that takes them ages to interpret.
Word and letter playfulness
As your own digital introduction, your logo can say so much with so very little. That’s why 2022 will be the year of logos that speak volumes by getting creative with simple words and how they can be interpreted visually. Letters that merge or form a symbol (remember FedEx?), words created with an authentic font that encapsulates the character of the brand, or palindromes (words that read the same backward) are all getting more popular by the day. It can be interpreted as another form of minimalism, but with a visual twist.
Merging visuals with words
Another fun and impactful visual twist on using brand names is the trend of combining symbols that instantly create a clear picture of what the brand does with its name. Bonus points for brands that create such a blend with the local target audience in mind!
As an example, an experienced Brisbane design studio, Mariart, created the Go2Zone logo depicting a water droplet paired with the location symbol to succinctly and impactfully portray their sustainable goal. They provide clean water to their local customers at designated filling stations, and they strive to eliminate plastic pollution. Now the droplet-location combo seems even cleverer, doesn’t it?
An artistic touch with hand-written logos
On one side, we have reigning simplicity and minimalism that helps people grasp a brand’s purpose almost immediately. On the other, we have a greater need for humanizing businesses, and it’s crucial that your logo plays a role in that process. Creative designers have come up with a way to accomplish that, all the while providing the world with a new trend that might just help you position your own business better: hand-written design. With a touch of imperfection and that impression of a brushstroke, your logo can evoke an artistic visual that clearly speaks of your brand’s personality. This will be a great choice for people in fashion, design, and art in general to present their brand to the world in all its creative beauty.
3D gradients for vivid modernity
Whether or not you want to adapt your logo, trends and times often lead to major changes in how your brand will be perceived if you don’t change. That said, if your logo is too dull and doesn’t evoke any emotions, while your brand is actually very modern and innovative, you can turn to 3D gradient logo design.
This approach lets designers combine multiple vivid, complementary hues, whether aligned or in the form of shadows to give that added sense of motion. It also lets you saturate your brand with stronger colors, to truly “pop” when your customers see your business visuals.
Animated logos stealing the spotlight
Have you noticed how Google adapts its logo whenever there’s a major occasion, such as the Olympics or a holiday such as Christmas? You get to play a little game or simply hover over the logo to enjoy the animation play out. This is far from the only business that uses this approach. In fact, many small businesses can leverage animation in logo design to grab their customers’ attention in a heartbeat. In 2022, more brands will start using this simple yet exciting way to bring their logo to life on every possible platform.
Conclusion
Logos for professionals and businesses are the stepping-stones to committing a brand to memory. A logo is a way to leave an imprint, to make your presence known. As such, it’s crucial to recognize the trends that might completely reshape the look and feel of your logo, or the tides that might help you define your new brand look. For 2022, the listed trends appear to be the main ones that some of the most relevant designers around the world will implement. Use them for designing or redesigning your own logo and for keeping your brand a relevant, notable one in your industry.
- Corporate Logo Design Trends for 2022 - October 14, 2021
- 5 Business Predictions for 2022 to Help You Plan Ahead and Achieve Success - August 3, 2021
