You know the companies I’m talking about. They’ve got slogans that look something like this.
“The most reliable name in…”
“The company you can trust”
“Put your faith in us”
Lots of companies spout off at the mouth about how these three values are key components of their business, but do they really embrace these concepts? Or are they just tossing the words around to scam you into buying their product or service, working with them as a vendor or investing in their business?
In my experience, the ones that shout these words the loudest are the ones that least understand what it means to be trustworthy, reliable or inspire faith. I’d bet if you look at their reviews, you’d see opinions that hint otherwise.
If you see any of these three words used in a company’s marketing material before you work with them, you’d better do your due diligence before you jump. Online reviews are a good place to start, but they can sometimes be misleading.
In addition to online reviews, I encourage you to use forums like LinkedIn to connect with employers, or better yet, former employees. You can search by company and find out where people have worked. Not everyone will be willing to speak to you, but some will, and you might find out a lot about the company you’re researching.
These three values shouldn’t just be something the company presents to their customers, partners and stakeholders. Each team member, from the top to the bottom, should be afforded the luxury of working with a company who projects these values onto their team as well. If they aren’t treating their team right, they will likely turn on you at some point as well.
I’m not saying all companies who use these words in their marketing and messaging are lying. Just urging you to do your research.
Have you had a bad experience with a company like this? If so, we’d love for you to share your experience in the comments below.
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